Apple reportedly drops order for next-gen Watch Ultra microLED displays

03 March 2024
Apple reportedly canceled a large microLED order with Austrian firm ams-Osram.

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my optional nickname, 01 Mar 2024microled is promising. oled looks good on a brand new produ... moreWhen my watch gets burn in I'll buy you flowers

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    • Anonymous
    • i{q
    • 03 Mar 2024

    Anonymous, 02 Mar 2024What features and functions Apple watches have that Samsung... moreWatchOS in general just has a better ecosystem than WearOS...probably because WearOS has a tumultuous history to say the least.

      • ?
      • Anonymous
      • Ib5
      • 03 Mar 2024

      Anonymous, 02 Mar 2024Apple Pay? As it only exclusively available on apple device... moreThanks for your reply. Other than pay nothing at all?

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        • Huib
        • S3c
        • 03 Mar 2024

        Apple have pulled the rug under other companies many times before, causing big financial damage.

        Companies should be very careful to do business with Apple, and only when the contract is water tight.

          • I
          • IplayDoomONiWatch
          • 8uX
          • 03 Mar 2024

          Screens are too expensive, can't suckle on those fat 100%++ profit margins if you spend a few more dollas for them screens.
          New yachts don't grow on trees, they need to be earned like every 14th villa or private Caribbean island. And by Jobsus, Tim will earn each and every buck by making hard decisions to cut every corner till only circles exist on every fruit product.

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            • Anonymous
            • fI%
            • 02 Mar 2024

            Anonymous, 02 Mar 2024What features and functions Apple watches have that Samsung... moreApple Pay? As it only exclusively available on apple devices.. And vice versa Galaxy watch has SamsungPay.

            However, Apple watch have Felica chip support .. of course this feature only useful when you’re travelling to japan

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              • Anonymous
              • 0cB
              • 02 Mar 2024

              What features and functions Apple watches have that Samsung watches don't have and vice versa? Drop your reply here.

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                • Nonapplefanboy
                • n14
                • 02 Mar 2024

                This article was written in the future 3rd March. Everyone everywhere keeps forgetting this is a leap year.

                  Anonymous, 02 Mar 2024I don’t know if you’re from Europe, bur OSRAM is not some “... moreGoogle is a big company, but did they have proper success when making the Pixel 6? Nope. So just because one company is big it doesn't mean that they'll be great at another market especially one as technical as displays and more so due to the nature of MicroLEDs, how tough to produce they are. I'd have expected them to do research on it, which is possible for that company with their funds and lighting experience but not try to mass produce it, it was doomed to fail.

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                    • Anonymous
                    • 8Np
                    • 02 Mar 2024

                    Darth Caesium, 01 Mar 2024I really want microLED to succeed, since it would be so muc... moreShould use microLED from sony instead.

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                      • Anonymous
                      • 8Np
                      • 02 Mar 2024

                      MicroLed? Then it would cost over $2000

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                        • .alpha
                        • Iby
                        • 02 Mar 2024

                        Anonymous, 01 Mar 2024Osram is a big player in lighting and known for its light b... moreams-Osram is tiny with market cap of 1.5 billion USD

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                          • Anonymous
                          • 3Te
                          • 02 Mar 2024

                          Darth Caesium, 01 Mar 2024I really want microLED to succeed, since it would be so muc... moreI don’t know if you’re from Europe, bur OSRAM is not some “random” company. They’re a big player in the lighting business.

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                            • Goblin
                            • 471
                            • 01 Mar 2024

                            "Little" and "Random" are really not adjectives that can apply to Osram.

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                              • Anonymous
                              • 3SI
                              • 01 Mar 2024

                              jiyen235, 01 Mar 2024woah who could've thought that this would happen? I me... moreOsram is a big player in lighting and known for its light bulbs, it‘s not just a „random Austrian company“

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                                • Anonymous
                                • 3SI
                                • 01 Mar 2024

                                Sad because it was a big push towards bringing MicroLED to consumer devices.

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                                  • Anonymous
                                  • 0p}
                                  • 01 Mar 2024

                                  And this is how Apple distroy small companies. First pretend to order parts from small companies, small company takes loan or investor money to meet the production volume, then Apple cancels the order, and small company has no way to pay back loan or investor money and go bankrupt. Remember the shapphire glass manufacture that apple destroyed or other small companies Apple destroyed we dont even know the name.

                                    I really want microLED to succeed, since it would be so much more power efficient and wouldn't have burn in, so this is a great blow to that. Though, tbh, why did Apple try to rely on a random Austrian company here?

                                      Horrible news! We were all planning to watch HDR movies on our Apple Watches

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                                        • .alpha
                                        • 4}u
                                        • 01 Mar 2024

                                        ams-Osram? Look at the stock, the company is going out of business. Future microLED is gonna come from BOE, CSoT, LG, Samsung, and Tianma. Apple have been trying to prop up European companies to fight Asian but totally overestimate Europe's R&D capability