Asymco: Smartphone penetration reaches 70% in the US

09 July, 2014
The study shows that pricing doesn't have great effect on smartphone adoption in the US.

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  • D
  • AnonD-255129
  • m1V
  • 11 Jul 2014

Anonymous, 10 Jul 2014iPhones are not inferior. IMO, it has great features. More ... moreI'm not saying it's not a good phone, it is.
And I agree that for some people, it's perfect because they don't need anything else.

But I do have an iPod Touch 4th gen, my wife, my mother and my sister have an iPad 3, and my mother has an iPhone that she now wants to replace with a Galaxy S5 mini because of some limitations (and she really isn't that much into technology).

I almost never use my iPod Touch because of the battery that doesn't even last a day in standby, has too small a screen and is quickly boring.

Until not long ago, I prefered using my wife's iPad to my Android tablet (Asus Transformer Prime) because it was more stable, faster, but I do have a lot of frustrating moments with it when I run into stupid limitations (no access to the file system, having to go through iTunes to copy pictures and videos, etc..).

It also surprised me that it's not as stable as Apple and its fans are trying to make us believe.
I had regular crashes of Safari, the only way I found to fix it was to do a factory reset.
Youtube is sometimes just stuck in the Loading screen (with the Youtube logo when starting the app).
Clicks and swipes don't always register for some reason.

Sometimes, there is a message about Cloud Backup not being done for a few weeks, and when that happens, I can't close that message. It remains on top of everything, and even when trying to turn off the iPad, I can't slide because the message is in focus and the slider is in the background and doesn't react.
The only way is to force reset it.

Some of those problems + others also happen on my mother and sister's iPads.
Idle battery is quite amazing though, compared to Android tablets.

So, yes I do know Apple products (even the MacBook pro, had plenty of time to compare my mother's MacBook Pro to my new Dell XPS 15..), and I do think that the iPhone is an inferior device compared to Android flagships, but I also agree that for some people, it's perfect.

I still stick to what I said about fashion and sheep attitude though, many people just buy the iPhone for those reasons.

    • ?
    • Anonymous
    • tRe
    • 10 Jul 2014

    AnonD-255129, 10 Jul 2014The fact that people still buy them doesn't mean they are n... moreiPhones are not inferior. IMO, it has great features. More numbers of features means nothing, if the person cannot apply it to their lifestyle, or is meaningless.

    Its great mobile for communication apps, music, videos, webbrowsing, casual gaming..

    And its interaction with Mac as a desktop, would make it even greater in the road ahead.

    You have no idea about iPhones, or have not experience it first hand. Of course you came to the same old conclusion as the rest of the naysayers.

      • D
      • AnonD-255129
      • m1V
      • 10 Jul 2014

      Anonymous, 10 Jul 2014iPhone is not that bad, and definitely not inferior. The... moreThe fact that people still buy them doesn't mean they are not inferior feature wise.

      Many people just buy iPhones to be "in", for fashion, or even snobiness, others buy them because they believe Apple's BS about their "revolutionary new features" that have actually existed for years in the competition.

      For the other poster who replied to me, I was indeed talking about worldide sales, not just U.S.
      The post I replied to was talking about worldwide figures as well.

        • ?
        • Anonymous
        • PGX
        • 10 Jul 2014

        Andrew, 10 Jul 2014iPhone's popularity in the US is no secret - people buy for... moreiPhone is not that bad, and definitely not inferior.

        The adoption rate shows this, despite all the internet trolls spamming decimating news about Apple. People still buy iPhones.

          • A
          • Andrew
          • 9JE
          • 10 Jul 2014

          iPhone's popularity in the US is no secret - people buy for two reasons:

          1. Fashionability
          2. "It's more expensive so it must be better".

          Apple has played on that and marketed extremely well, despite a far inferior product. THat's just good business.

          The rest of the world isn't as easily duped by gimmicks, and/or more people pay more attention to the the actual 'contents' of the phone, so iphone doesn't do -as- well elsewhere.

            • ?
            • Anonymous
            • Itn
            • 10 Jul 2014

            AnonD-183154, 09 Jul 2014Fact is, if everyone can afford to pay $650 for a phone, th... moreThis data is from the US where Android still leads in market share. When a guy walks in a store and asks the cost of an iphone, he say $199 plus contract. When he asks the cost of a GS5, he says $199 plus contract, and same for HTC one, and Z2, and G3. He says $299 plus contract for a Note. So, this myth that people don't buy the iphone because they can't afford it idiotic. If the only reason people don't buy iphones is the price, why are they increasing screen size, adding widgets, adding command centers, adding notifications, etc? Apparently, Apple thinks this is the real reason people are buying Androids.

              • ?
              • Anonymous
              • IaH
              • 10 Jul 2014

              I believe iPhone 6 will further increase the penetration rate of smartphone.

                • O
                • Ownoes
                • kx{
                • 10 Jul 2014

                Android Man, 09 Jul 2014Trouble is,its a US market research company so yes it will ... morehaven't you notice that there are several OEMs offering a phone with an android OS? and only one for the iOS? that is why the android has greater market share while iphone out sells the Galaxy series and that is a fact :)

                  • D
                  • AnonD-183154
                  • Yhv
                  • 10 Jul 2014

                  AnonD-255129, 09 Jul 2014That's hardly a fact, and I really doubt that would even be... moreAre you talking about the flagship Galaxy S or all the model with a "Galaxy" in its name? If it is the former, iPhone easily out sold the equally expensive Galaxy S line. Consider 500 million iPhone has been sold and each quarter Apple is shipping 30-50 million iPhones, even the best selling Galaxy S3 at 50 million sold cannot compare.

                  Your break down is also incorrect. In the US, Flagship Samsung are selling at the same price as iPhone due to carrier subsidy while LG, HTC and SONY are usually cheaper. Even in this market, iPhone make up 41% of all phones sold while Android of all prices 50% with the flagships phone likely around 20% of market.

                    • D
                    • AnonD-263433
                    • vxR
                    • 09 Jul 2014

                    ...initially bought an iPhone because it was fashionable although it was clear to me that I could get the same out of an android phone -irrational yes-

                    ...after discovering really the potential benefits for working purposes of an excellent smartphone combined with cloud power, had to quickly realuze that my iPhone 4S was simply nowhere near up to my demands

                    ...only after I binned the inferior 4S for a Galaxy Note 3 could I carry out work 'efficiently' on the go.

                    ...to me it does not matter how much I pay for something that returns far more, but in that respect the iPhone sucked big time

                    ...to me these statistics only show that the majority of people are completely wasting their cash

                    kind regards

                      • S
                      • Steve
                      • 3@4
                      • 09 Jul 2014

                      Colors are inverted. Yellow is android, blue is Apple.

                        • ?
                        • Anonymous
                        • 4$v
                        • 09 Jul 2014

                        Android Man, 09 Jul 2014Trouble is,its a US market research company so yes it will ... moreI wish some people would think before they comment.

                          • ?
                          • Anonymous
                          • 4$v
                          • 09 Jul 2014

                          AnonD-255129, 09 Jul 2014That's hardly a fact, and I really doubt that would even be... moreI think your trying to combine US numbers and worldwide numbers there. If we're talking about US numbers, each generation of galaxy s was handily outsold by the iphone. On a worldwide scale there numbers were much closer, but the price of an iphone would be much higher than a galaxy S. It's difficult to say whether or not they would be equal because regular people buy phones because of other things besides price. And no, contrary to most of the spec drones here, it's not specs. Regular people don't care that much about paper specs. They want easy access to local apps, content and services and in poorer countries that means you may need easy access pirated or other 3rd party options. It's easier to do that with android. It's a complex question with multiple variables to consider.

                            • S
                            • Smarter choice
                            • tRe
                            • 09 Jul 2014

                            Buy iPhone is a smarter choice for the common US people. Easy to setup

                            iTunes Match + iCloud Backup + Streamtome completely covered all media on the go needs.. Regardless 16/32/64gb storage.. Or even the biggest sd slots.

                            Add a Mac mini, for home entertainment and the backup downloading, remote access.. You are practically covered for all home needs.

                            The rest of the space you can fill with games and utilities. iPhone lost?.. Just restore from iCloud / match.. Nothing is lost.

                              AnonD-255129, 09 Jul 2014That's hardly a fact, and I really doubt that would even be... moreI agree. There are plenty of people, especially outside the US, but some also in the US, who do not want an iPhone. The US entry to smartphones was quite different from rest of the "first world", since smartphones had a much lower overall penetration there in 2007 and 2008 than elsewhere in the "first world". This largely explains the larger market share iPhone has in the US compared to the "big six" and other affluent European countries.

                                • A
                                • Android Man
                                • 3au
                                • 09 Jul 2014

                                Trouble is,its a US market research company so yes it will be biased towards I-phones. But hey who cares. Android is the dominant OS in the world 75% of the worlds smartphones is powered by Android. Not IOS or Blackberry or Windows. So that's real figures. So if iphone has most sales in the world how comes IOS is not the dominant OS. oh its all gone quiet now.

                                  • D
                                  • AnonD-255129
                                  • m1V
                                  • 09 Jul 2014

                                  AnonD-183154, 09 Jul 2014Fact is, if everyone can afford to pay $650 for a phone, th... moreThat's hardly a fact, and I really doubt that would even be a possibility, considering that in each generation (Galaxy S3 vs iPhone 4S, Galaxy S4 vs iPhone 5, Galaxy S5 vs iPhone 5S), the Galaxy S is pretty close to the current iPhone in term of sales, even though the price is pretty similar (both are over $650).

                                  If all the phones were at the same price (so the price doesn't come into account), I think it would more likely be something like 35% iPhones, 50% Android phones(because the Galaxy S phones are not the only Android phones) and 15% Windows Phones, Blackberries, ...

                                  I know it seems to be a common saying amongst Apple users that the only reason some people don't buy Apple products is money, but it really isn't..
                                  Even if the iPhone was twice as cheap as the Android flagships, I still would buy Android.

                                    • D
                                    • AnonD-183154
                                    • 9Aw
                                    • 09 Jul 2014

                                    Fact is, if everyone can afford to pay $650 for a phone, the entire world will be 80% iPhone and the rest divided among premium Android, Windows and Blackberry. Feature phone will be made with exotic materials and cater to those that refuse to get suck in.

                                    But the world isn't so when people walk into a store asking how much an iPhone is, the sales guy will promote Android as cheaper alternative and the shopper will walk out with a Galaxy something thinking it must be the S5 he heard so much about on TV.

                                      • r
                                      • rust
                                      • ttv
                                      • 09 Jul 2014

                                      good.