Samsung teases the Galaxy Z Flip5 in new video

Earlier today, Samsung finally announced the date and time of its next Unpacked event, which will take place in South Korea on July 26. At the event, the company will unveil the Galaxy Z Flip5, alongside the Galaxy Z Fold5, the Galaxy Watch6 series, and the Galaxy Tab S9 family.

Now, the company is ramping up the teaser campaign for the event, with a new "global film" that represents "Season 2" of the "Join the flip side" (get it?) campaign. The first "season" was released last September, advertising the Galaxy Z Flip4.

That model still features prominently in today's video, but only up until a point - spoiler alert, the Flip5 takes its place eventually, as it's destined to.

In case you couldn't watch the teaser, it's a very cinematographic affair, and not like your run of the mill ad or video teaser. In fact, it's almost a horror movie - well, a very short one, but still.

Apparently the Z Flip devices possess "an irresistible power over anyone" who lays eyes on them. Once you see one, you won't stop thinking about it until you buy one - this sounds corny in writing, but the execution is actually quite fun here.

In Samsung's own words, the stars of the film end up discovering that "the very thing they fear most is actually the thing they want the most" - whether that's meant as a subtle jab at Apple fans, we'll never know.