Red iPhone 7 proves popular in China, passes 350,000 registrations

Peter, 23 March 2017

The red iPhones are proving to be a hit in China. Over 350,000 people have registered their interest in them (note that these registrations are not as binding as pre-orders). These are not branded (Product) Red and make no mention of charity (usually, buying Red means a portion of the money is donated).

The iPhone 7 with 128GB storage (no 32GB option is available) is priced CNY 6,188, the 256GB model goes up to CNY 6,988. The larger iPhone 7 Plus starts at CNY 7,188 and tops out at CNY 7,988. The red iPhones will launch simultaneously around the world this Friday.

iPhone 7 Plus (Product) Red special edition

Perhaps, that is no coincidence - in Chinese culture, Red symbolizes good fortune and joy. Red is used in various celebrations and is a very popular color.

Thanks for sending this in, Steve!

Source (in Chinese) | Via

Apple iOS

Reader comments

Jessie
26 Mar 2017
MFM

Why they keep the fugly white fronts on their coloured models beats me. They made the back one black as well. Keep the silver one white and give all the colours a coloured front. Come one. Get off your high (white) horse.

Force Majeure
25 Mar 2017
m}J

Butt ugly. They should have made it red back, red front and then white on the edges of the phone, if any red at all. Just my op.

GS7 User
24 Mar 2017
81X

Who cares If they keep the exterior mostly the same if they improve the internals? People like to say Apple buyers are mainly concerned about fashion, but Apple releasing a major design change every 2 or 3 years completely contradicts that.