Watch the Sony IFA 2013 press conference live right here

The long-awaited Sony's IFA 2013 press conference is about to get underway and as always, you can watch all the latest happenings from the event live here.

Sony is expected to showcase its Xperia Z1 a.k.a Honami, the flagship cameraphone along with the attachable camera modules, dubbed CybeShot QX100 and QX10. The company might also announce a range of HDTVs and a few camera models.

The live streaming begins at 4:15PM CEST and let's see what Sony has got in its armory.

Update: Sony's press conference has just concluded. You can check out our IFA Coverage for all the highlights.