Apple outs new video ad for Face ID on the iPhone X

Apple has released a new video ad for the iPhone X, and specifically its Face ID biometric feature that replaces the Touch ID fingerprint sensor seen on older iPhones.

As you can see, it has a fun gameshow vibe, and it's basically all about a man trying to remember the password he set for an online account.

Spoiler alert: he doesn't actually need to remember the password because he has an iPhone X, and, to quote Apple in the ad, "your face is your password" in that case.

Reader comments

  • Anonymous

Very funny! Usually it annoys me the ads but this one is really good. It shows the simplicity of unlocking your iPhone X with Face ID.

Perfect ad for you if you are typical idio×. Thanks apple for pointing it out

  • uizi

Apple is just showing whom they consider as typical iPhone users.