Apple's Q4 report: iPhone sales are down, but 2 billion active devices reached

Yordan, 03 February 2023

Apple posted its financial report on the last three months of 2023, which is the first quarter of its fiscal year. Total revenue and sales are down on a yearly basis as supply chain issues limited inventory. The company highlighted some of the positives in the bleak scenario - it now has 2 billion devices in active use and recorded an all-time high revenue in the Services business.

Apple's Q4 report: iPhone sales are down, but 2 billion active devices reached

The total sales for the three months ending on December 31, 2022, were $117.1 billion, while the same period twelve months ago saw $123.9 billion in sales. The net income of almost $30 billion is down 13% from $34.6 billion.

Apple stopped revealing unit numbers a long time ago and now just lists revenue per category. The iPhones account for more than half of sales, but are still down 8% from last year. The Services business saw $20.8 billion in revenue between October and December 2022, up 6% yearly. The only other product category that saw a slight rise is the iPads, jumping almost 30% from $7.2 billion to $9.3 billion.

(in $ million) Period ending Dec 31, 2022 Period ending Dec 25, 2021 Change
iPhone sales 65,775 71,628 -8%
Mac sales 7,735 10,852 -28%
iPad sales 9,396 7,248 28%
Wearables, Home and Accessories sales 13,482 14,701 -8%
Services sales 20,766 19,516 6%
Total sales 117,154 123,945 -5%
Net income 29,998 34,630 -13%

Tim Cook, Apple’s CEO, said the company has “the best lineup of products and services ever”. The CFO Luca Maestri added that revenue on paper might look in decline, but on a constant currency basis, it actually grew. The company generated $34 billion in cash flow and managed to return over $25 billion to shareholders, with a $0.23 cash dividend per share.



Reader comments

  • Theju
  • 05 Feb 2023
  • SYx

Old iPhone 6-8 series are working very smooth and fast compared to current brick size iPhone. now iPhone also looks like a brick size and unwanted triple camera setup also.

  • Anonymous
  • 05 Feb 2023
  • KiN

oh really? i thought they are waiting for iphone 50 pro max ultra

  • Anonymous
  • 05 Feb 2023
  • XS%

I'm pretty sure all those pics he posts on social media were clicked on that phones. What exactly counts as heavy use? Most people don't game. Plus you can get the battery replaced.

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