Canalys: India sees unprecedented 20% decline in Q1 shipments

Canalys posted its report on the Indian market, revealing a tough start of the year. The overall market saw a 20% slump on a yearly basis, with only 30 million shipments between all makers.

Four out of the top five companies saw a decline in shipments, with only Oppo miraculously growing 18%, which helped the maker overtake vivo and Xiaomi and move into second place.

Company Q1 2023
Shipments (million)
Q1 2023
Market share
Q1 2022
Shipments (million)
Q1 2022
Market share
Yearly change
Samsung 6.3 21% 7.1 19% -11%
Oppo 5.5 18% 4.6 12% 18%
vivo 5.4 18% 5.7 15% -4%
Xiaomi 5.0 16% 8.0 21% -38%
Realme 2.9 9% 6.0 16% -52%
Others 5.5 18% 6.8 18% -19%
Total 30.6 100% 38.2 100% -20%

Sanyam Chaurasia, an analyst at Canalys, revealed the Indian market faced an early-year struggle due to sluggish demand. Companies are realigning their strategies to adapt to changing consumer behavior - they optimize retail, manufacturing, local sourcing and R&D to secure a long-term position in the market.

Chaurasia added that vendors with effective channel management took the hit lightly, and companies who performed well in the offline market demonstrated stability during the Q1 period. Samsung is one of them, where the Galaxy A and Galaxy S launches between January and March helped to soften the blow. Apple also aims to join the offline battle, finally putting the company on the map in the country.

The mass-market segment is the most popular in India, but is also expected to face the most challenges in 2023. As disposable income gradually rises, users are more willing to spend on midrangers, while mid-tier users prefer more premium devices.

Source

Reader comments

  • Anonymous

Not 50% 500$ iphone will give them more than 80% of market share

  • Anonymous

Not true Only reason is for decline is that. There is no good phones out there Always one or other compromise Also xiaomi is always launching new mobile with older version of android is the main reason

  • Anonymous

Same here Still rocking Redmi Note 5 Pro One of the best mobile