comScore: Android widens its lead on iOS in the US

06 October, 2011

comScore have tallied the numbers and have come up with a report on phone usage in the US for the three month period that ends in August. They surveyed 30,000 people for the report of the 234 million American phone users over the age of 13.

Let's start with the smartphone OSes. According to comScore, Android is the leading platform by a wide margin. A margin that keeps growing no less. Apple's iOS is a solid second and is the only other OS that saw its share grow in the US.

An old time favorite, BlackBerry OS saw a 5% drop over the three month period. Microsoft's mobiles OSes combined mustered up only 5.7% and the barely there Symbian OS fell to 1.8%.

Top Smartphone Platforms
3 Month Avg. Ending Aug. 2011 vs. 3 Month Avg. Ending May 2011
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
  Share (%) of Smartphone Subscribers
May-11 Aug-11 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 38.1% 43.7% 5.6
Apple 26.6% 27.3% 0.7
RIM 24.7% 19.7% -5.0
Microsoft 5.8% 5.7% -0.1
Symbian 2.1% 1.8% -0.3

Apple is fourth by number of phones in the US market, counting feature phones and smartphones. They jumped from 8.7% to 9.9% over just three months. Samsung is holding fast to the first place and saw a 0.5% increase in market share.

All others lost market share. Motorola for one will soon be in danger of losing its third place to Apple, as the buffer between the two shrunk with 2.2%.

Top Mobile OEMs
3 Month Avg. Ending Aug. 2011 vs. 3 Month Avg. Ending May 2011
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
  Share (%) of Mobile Subscribers
May-11 Aug-11 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 24.8% 25.3% 0.5
LG 21.1% 21.0% -0.1
Motorola 15.1% 14.0% -1.1
Apple 8.7% 9.8% 1.1
RIM 8.1% 7.1% -1.0

comScore also studied how people in the US use their phones. Changes were pretty small, but it's interesting to note that all categories grew - which suggests that Americans are spending more and more time on their phones.

Mobile Content Usage
3 Month Avg. Ending Aug. 2011 vs. 3 Month Avg. Ending May 2011
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
  Share (%) of Mobile Subscribers
May-11 Aug-11 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 69.5% 70.5% 1.0
Used browser 39.8% 42.1% 2.3
Used downloaded apps 38.6% 41.6% 3.0
Accessed social networking site or blog 28.6% 30.9% 2.3
Played Games 26.9% 28.5% 1.6
Listened to music on mobile phone 18.6% 20.7% 2.1

You can read comScores full report for some more details on their study.

Source

Related