Counterpoint: India TWS Shipments explode in Q3, unexpected market leader

Michail, 25 November 2020

The Indian true wireless stereo (TWS) market saw a whopping 723% market growth year on year during the July 1 -September 30 period. Despite the ongoing pandemic and decreased consumer spending in other segments, TWS shipments soared to their highest levels during the third quarter.

The number one spot was occupied by India-based brand boAt audio which took 18% of the market share. Xiaomi comes a close second with 16%, while Realme claimed the third spot with 12% of the market. JBL (8%) and Apple (6%) round out the top five.

India TWS market leaders in Q3 2020
India TWS market leaders in Q3 2020

Xiaomi’s Redmi Earbuds 2C were the best-selling pair of TWS earphones in India for Q3 2020 thanks to their affordable INR 999 price and potent feature set. Coming in at second place are boAt’s Airdopes 441 which feature 25 hours of battery life, USB-C charging and enticing sales promotions during the holiday period. Realme’s Buds Q and Buds Air Neo occupied the third and fourth spots while Apple’s second-gen AirPods stood as the fifth best-selling pair or earbuds.

Best-selling TWS earphones in India
Best-selling TWS earphones in India

As a whole, the average selling price of TWS earphones in India has increased driven largely by AirPod sales which saw boosted demand thanks to the absence of in-box earphones with the iPhone 12 series. The unprecedented number of people working and studying from home was the biggest factor in the increased demand for TWS earphones.

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Reader comments

  • .alpha

Just rebranded ODM stuff from China. Checked their website and company profile, no R&D office nor manufacturing sites available. You'd think a company that makes so many different products would have at least 1 factory

It is said to be an indian company when i looked it up. I dont think they are just rebranding chinese stuff like micromax, not sure though.

  • Neeraj

Is Boat not a chinese company? Will boycott it from now on. I only settle for quality and no conmen like Micromax, Lava or Boat will ever get their hands on my Money. Will go for Realme Or Xiaomi headphones

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