Counterpoint: India TWS Shipments explode in Q3, unexpected market leader

25 November 2020
India-based boAt audio was the market leader for the period.

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  • .
  • .alpha
  • q2$
  • 01 Dec 2020

Just rebranded ODM stuff from China. Checked their website and company profile, no R&D office nor manufacturing sites available. You'd think a company that makes so many different products would have at least 1 factory

    Neeraj, 28 Nov 2020Is Boat not a chinese company? Will boycott it from now on.... moreIt is said to be an indian company when i looked it up. I dont think they are just rebranding chinese stuff like micromax, not sure though.

      • N
      • Neeraj
      • f}1
      • 28 Nov 2020

      Mediatek sux, 26 Nov 2020I heard boat makes 99% of its stuff in china. But i guess i... moreIs Boat not a chinese company? Will boycott it from now on. I only settle for quality and no conmen like Micromax, Lava or Boat will ever get their hands on my Money. Will go for Realme Or Xiaomi headphones

        Sevill Rage, 26 Nov 2020Unexpected market leader??? Seems like GSMArena guys know m... moreI heard boat makes 99% of its stuff in china. But i guess its still better than a chinese company.

          Samath N8 808 owner, 26 Nov 2020They're doing good, but they're expensive for a s... moreYou get that exact feature with some brands like kz. They are a lot more expensive with the wireless adapters though.

            They're doing good, but they're expensive for a stupid reason. In my little subjective analysis, to get same quality audio in wireless (from the same or comparable brand) you have to spend about 2.5 to 5 times more cash. This still holds true today.
            And this remains a big negative still. You pay extra for battery and wireless component with each new one, its a fact.

            I think they should consider a design where the battery+bluetooth component and the earphone portion is separable and interchangeable as better earphone setup comes up for this modular design... This can be proprietory as well...

            One can still be happy about this, considering that audiophiles are pretty much separated from casual music fans...

              Boat makes very good wired earphones in India. I have owned 3 in last 3 years at competetive price.

              Didnt know their TWS product also sold well. And the naming it AirDopes is brilliant idea

                • S
                • Sevill Rage
                • U@$
                • 26 Nov 2020

                Unexpected market leader??? Seems like GSMArena guys know more than nothing about Indian audio market. Boat is one of the best selling audio lifestyle brand in India. With their unconventional marketing approach, they have captured a lot many percent of market share. (I don't know the exact figure though). The brand sells more wired earphones than any other brand in the sub inr 500 category. Neckband earphones and tws also follow the same trend. So it's nothing new for an aware person. Now with smart watches launched, it'll be extremely difficult for international brands to sell more than boat. Being an Indian, I take pride in their achievement. Boat definitely deserved this, and maybe even better. Their products are way more durable than several big names, they're decent in quality and gives a sense of youth orientation in their approach.

                  • ?
                  • Anonymous
                  • Ni0
                  • 26 Nov 2020

                  ithehappy, 25 Nov 2020I have always loved these type of names, Boat, Poco etc. Qu... moreWay better than Apple airpods which are cheap quality at high prices.

                    • I
                    • Indian
                    • Dke
                    • 26 Nov 2020

                    I purchased Redmi earphone 399..

                    I will never suggest this earphone to anyone worst sound quality and most importantly not fit properly in ears gives you ear pain..

                      Anonymous, 26 Nov 2020Never heard of boat. Airdopes sound kind of dope. It's an Indian brand

                        • ?
                        • Anonymous
                        • PZa
                        • 26 Nov 2020

                        Never heard of boat. Airdopes sound kind of dope.

                          ithehappy, 25 Nov 2020I have always loved these type of names, Boat, Poco etc. Qu... moreIndians don't just think, they analyse before purchasing. They don't just rush after brands.

                            • ?
                            • Anonymous
                            • D07
                            • 25 Nov 2020

                            ithehappy, 25 Nov 2020I have always loved these type of names, Boat, Poco etc. Qu... moreHey! Baby...😝😛😝

                              I have always loved these type of names, Boat, Poco etc. Quality products at real cheap prices, I mean that's what the Indians think, I think.

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