Counterpoint: Music streaming market grows 32% in 2019, Spotify still on top

Ro, 04 April 2020

Last year was a good year for the music streaming business. The whole market grew about 32% year-over-year while Spotify and Apple Music are still leading the pack. According to the research by Counterpoint, Apple's music subscriber count grew 36%, grabbing 19% of the market.

Spotify's numbers also grew 23%, capturing an impressive 35% market share last year and even accounting for 31% of the total market revenue in the industry. The third place is taken by Amazon's streaming service reaching 15% while YouTube Music is dragging behind with just 6% of the total premium subscribers.

Counterpoint: Music streaming market grows 32% in 2019, Spotify still on top

Market analysts believe that Apple's success is due to the constant improvement of the service and continues to snatch subscribers from Spotify while the latter's focus on exclusive content and promotional deals have also resulted in significant growth.

Counterpoint believes that the trend will continue throughout 2020 and subscribers will grow more than 25% due to the COVID-19 outbreak. If the predictions are correct, the total number of paid subscribers worldwide will go beyond 450 million.



Reader comments

  • Nancy Howard
  • 10 Sep 2020
  • bLx

Music is an interesting and magical thing that humanity inherits, listen to the best music in apk mod everyone.

As a Spotify user, I got a nice tool on the internet to convert the audio formats of Spotify so that I can use Spotify music on different devices. This tool is DRmare Windows Music Converter for Spotify. Hope it can help you too.

Well done. I like Spotify and use it to stream music all day. I sometimes use Apple Musc. But since I find a good tool - Spotify MP3 Downloader from AudFree, I use it to download the songs from Spotify. So convenient.

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