Counterpoint: Pixel 3 and OnePlus 6T adopters came over from Samsung

Ivan, 09 April 2019

Here's an interesting stat - among Google Pixel 3 and OnePlus 6T buyers in Q4 of 2018 in the US, the most were former Samsung owners. Less than 20% were iPhone users.

Now let's clarify a bit. According to Counterpoint Research data, some 51% of Pixel 3 buyers in the States were owners of a Galaxy smartphone, however 31% of them owned a three year old Galaxy S7. While 37% of OnePlus 6T buyers came from a Samsung phone, many of them used either a Samsung J2 Prime or the aforementioned Galaxy S7.

Also worth noting is that 80% of the Pixel 3's sales came from owners of Android devices and that might be seen as a disappointment for a phone aimed at converting iOS users.

While not exactly leaders in the US market, it's important to note that the Google Pixel 3 accounted for 7.3% of all Verizon sales during the final quarter of 2018 while the OnePlus 6T captured 2.4% of T-Mobile's total sales.

However discounts on Samsung and Apple smartphones have lead to a slow Q1 of 2019 for the OnePlus 6T.

Source


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Reader comments

Well that's great. In general, the US needs more phones that are cheaper. I'm tired of most phones being in the 1000 Dollar range

Well i can understand why they picked one plus because of price compared to specs. But google pixel??? What interesting it have apart from a very high price compared to a mediocre specs???

Hey you are in luck. The A50 is coming to USA actually