CR: Components for $1,199 iPhone 15 Pro Max cost $502

Yordan, 09 November 2023

Counterpoint Research published its BoM (bill of materials) for the Apple iPhone 15 Pro Max, priced at $1,199. According to the report, components for the base 256 GB model are $502, with the A17 processor and the new telephoto camera bringing an increase over the predecessor.

The analysts revealed the BoM cost is $37.7 higher than last year's iPhone 14 Pro Max with 256 GB, also launched with a $1,199 price tag.

Apple iPhone 15 Pro Max vs Apple iPhone 14 Pro Max New Max vs. old Max

The analysts said the A17 Pro chip is $30 more expensive than the A16 Bionic, mostly because it is made on the 3nm process technology.

The periscope telephoto camera is a first for iPhones. Lante Optics is the supplier of the prism, while Cirrus Logic and LG Innotek make the 3D sensor-shift stabilization mechanism. The overall increase is $25.1 (34%), but Counterpoint bundled all cameras, including the Face ID and ToF modules in the calculations.

Another slight increase in price is the titanium alloy casing, which is $7 more than the stainless steel frame from last year.

 iPhone 15 Pro Max vs. iPhone 14 Pro Max

Apple increased the RAM in the iPhone 15 Pro Max. It is now 8 GB (up from 6 GB in the predecessor), but because of the downtrend in the memory market, the price actually dropped $16.8. The display of the new iPhone did not change, and since the display price is also in a downtrend, Apple paid $4 less to Samsung Display and LG Display.

Apple iPhone 15 Pro Max

Apple iPhone 14 Pro Max

Components form 42% of the final price, but there's also the price of manufacturing, shipping, and marketing to consider, not to mention the substantial R&D costs.

We also have our own comparison between the iPhone 15 Pro Max and iPhone 14 Pro Max. We went through all key segments and have a conclusion about which one is better, depending on user preferences.



Reader comments

And don't forget the Apple logo. That makes up like 7% of the price.

There is a difference between gross margin and net margin. Look it up.

There's also R&D cost, cost to make the factories that make the iPhones, marketing cost, labor cost, etc. This is just the cost to supply the materials for the iPhone. The actual margin is probably more like 40% (unless you pay up for t...

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