CR: iPhone 14 Pro Max BoM is $464, nearly 4% more than 13 Pro Max

Michail, 13 February 2023

The latest report from Counterpoint Research estimates the blended bill of materials (BoM) on the baseline 128GB iPhone 14 Pro Max at $464 average. The figure is a mere 3.7% more than the BoM of the iPhone 13 Pro Max with the new Apple-designed chipset, AOD display, and 48MP main camera marked as the main drivers of cost.

The mmWave model meant for the US market is estimated to cost $474 while the sub-6Ghz version sold in other markets is estimated to cost $454. For reference, the US MSRP of the 128GB iPhone 14 Pro Max is $1,099.

iPhone 14 Pro Max BoM share comapred to 13 Pro Max
iPhone 14 Pro Max BoM share comapred to 13 Pro Max

The detailed component price breakdown estimates that Apple is spending $11 more on the Apple A16 Bionic chipset compared to its predecessor which drives the component cost to 20% of the entire BoM price. The new display with AOD capabilities on the 14 Pro Max has accounted for a 1% increase in the BoM compared to the 13 Pro Max. Elsewhere, the 48MP main camera and accompanying modules have driven the cost of the new phone by an estimated $6.30.

CR: iPhone 14 Pro Max BoM is $464, nearly 4% more than 13 Pro Max

Cellular connectivity component prices on the new iPhone 14 Pro Max are cheaper by about 13% compared to the 13 Pro Max. Apple’s self-designed components inside the iPhone 14 Pro Max which include the touch control, connectivity, audio and power management circuits hold a larger share in the BoM cost of the phone. Counterpoint Research estimates the self-designed components now account for about 22% of the phone’s BoM.



Reader comments

This has gotta be satire.

  • ASL
  • 15 Feb 2023
  • AZY

if you drop an iphone into concrete it will not and android will more likely break this alone saves you the full cost of the phone

  • Anonymous
  • 14 Feb 2023
  • Sd1

Literally nothing you said there is a justification for Apple prices, if a single 14 pro max cost $480 to build then a fair price of $999 would be more then acceptable, but in reality Apple buys maybe 30 million iPhone parts a year and I would say th...

Popular articles


Popular devices

Electric Vehicles