CR: iPhone 14 Pro Max BoM is $464, nearly 4% more than 13 Pro Max

13 February 2023
The share of Apple self-designed components is rising.

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ASL, 15 Feb 2023if you drop an iphone into concrete it will not and android... moreThis has gotta be satire.

    • A
    • ASL
    • AZY
    • 15 Feb 2023

    if you drop an iphone into concrete it will not and android will more likely break this alone saves you the full cost of the phone

      • ?
      • Anonymous
      • Sd1
      • 14 Feb 2023

      Anonymous, 14 Feb 2023Apple is making software and giving 5 years of support, adv... moreLiterally nothing you said there is a justification for Apple prices, if a single 14 pro max cost $480 to build then a fair price of $999 would be more then acceptable, but in reality Apple buys maybe 30 million iPhone parts a year and I would say that BOM so closer to $390 per unit and selling for $1200, nothing but greed, other companies are charging too much as well but their BOM vs profit are considerably less then Apple

        Anonymous, 14 Feb 2023Yes apple does better when it comes to iphone price.. Re... moreThe article says the build of materials is more expensive and labour costs have gone up with inflation so obviously production costs will have increased. The price has remained the same in the US. In Europe it has increased but that is mainly due to currency swings. Apple operates in US$ and the Euro depreciated against the dollar significantly since last year. Basically, all these companies start with a net profit margin they want to achieve and determine their prices based on this. Apple's net profit margin was 24.56% last year which is pretty high. Probably they are similar to maintain a similar profit margin this year for their shareholders. Flagships from all brands have a high profit margin but so far only Apple, Samsung and Huawei (in the past) have managed to have high sales in this segment. With Huawei out of the picture, Xiaomi, Oppo and Vivo are fighting hard to try to be the next Huawei as that is where the money is and they all want to make as much profit as possible.

          • ?
          • Anonymous
          • 39y
          • 14 Feb 2023

          Bodygard, 13 Feb 2023The BOM is if Apple built 1 unit of iPhone. The price for t... moreThere's noting wrong with making profit from something, as long as profit is deserved from that thing and most people are incompetent to judge whether that's deserved. That's why mediocre products are sold are at high price and they buy them.

            • ?
            • Anonymous
            • Sd1
            • 14 Feb 2023

            Anonymous, 14 Feb 2023Apple is making software and giving 5 years of support, adv... moreLiterally nothing you said there is a justification for Apple prices, if a single 14 pro max cost $480 to build then a fair price of $999 would be more then acceptable, but in reality Apple buys maybe 30 million iPhone parts a year and I would say that BOM so closer to $390 per unit and selling for $1200, nothing but greed, other companies are charging too much as well but their BOM vs profit are considerably less then Apple

              [deleted post]Had one iPhone, everyone thinks I'm some mega Apple fan. Wtf is wrong with you ppl?

                Anonymous, 14 Feb 2023Why are you feeling attacked bro.. it had nothing to do wit... moreBecause god forbid peoplebuy different phones. Not that I have Poco X4 GT currently. And then you're shocked when ppl call you out on your BS.

                So I decided to buy Galaxy S. So what? Wtf?

                  Nicolas F, 14 Feb 2023Source: "Trust me, bro."Source: working in the industry for 20 years and knowing how things work...bro.

                    Bodygard, 13 Feb 2023"Producing a 128GB iPhone 14 Pro Max mmWave smartphone... moreSource: "Trust me, bro."

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                      • Anonymous
                      • tEZ
                      • 14 Feb 2023

                      Anonymous, 14 Feb 2023Apple is making software and giving 5 years of support, adv... morewhat? dude do you think other oem dont pay salaries to their worker?

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                        • Anonymous
                        • Kx4
                        • 14 Feb 2023

                        SShock, 13 Feb 2023So? What freaking difference does that make? Guess what, I ... moreWhy are you feeling attacked bro.. it had nothing to do with your former statement.

                        I was the guy who once said that your old iPhone XR is slower than midrange Samsung. Now you are saying that you want the S Series. What a turn tables😅

                          • ?
                          • Anonymous
                          • Cxn
                          • 14 Feb 2023

                          Anonymous, 13 Feb 2023$450 is cost of hardware, not final final price. Ser... moreApple is making software and giving 5 years of support, advertising costs, etc...

                          Plenty of factors not included there.

                            • ?
                            • Anonymous
                            • YQ}
                            • 14 Feb 2023

                            SShock, 13 Feb 2023So? What freaking difference does that make? Guess what, I ... moreYes apple does better when it comes to iphone price..

                            Reduce the production price and increase the iphone price to customer

                              • ?
                              • Anonymous
                              • YQ}
                              • 14 Feb 2023

                              DaFink, 13 Feb 2023Whether that person has the exact answer or not doesn’t cha... moreObviously they will be getting all the parts for cheaper price as they will be ordering millions of parts

                              So actual cost for single iphone will be around 300$

                                Anonymous, 13 Feb 2023The comments whenever BOM price comes up on a phone is hila... moreThe BOM is if Apple built 1 unit of iPhone. The price for those components are much lower when buying in millions like Apple does so that 464 is gonna be much lower.
                                Yeah there's research, logistics, marketing, design etc but don't forget to dilute that money for all the millions of iPhones sold. How much those millions are gonna impact the price of ONE single iphone unit? 50? maybe 100? Not much more than that. The point is, Apple is making a ton of profit in every single unit of iphone sold, only apple fans don't want to see it. But is there anything wrong in making profit? of course not but don't deny it. Otherwise they wouldn't be making billions every year...

                                  UltraHD, 13 Feb 2023Enlight us then, how much is the final cost? Since you seem... moreWhether that person has the exact answer or not doesn’t change the fact that they are correct in what they say, this report is only mentioning the BOM, one single aspect of the costs required to produce, supply and support the iPhone product line.

                                  Or do you think Apple just say ‘oh look it’s time for a new iPhone’ and simply throw some money into the air and a bunch of materials magically come along and assemble themselves into new iPhones, then flocks of storks show up to swoop them all off to stores all over the world????

                                    • u
                                    • user
                                    • 3bk
                                    • 13 Feb 2023

                                    SShock, 13 Feb 2023So? What freaking difference does that make? Guess what, I ... moreapple was too lazy to add a promotion to the iphone 14, although it sells it at the price of 13 pro with a promotion. yes 14 pro is good but i don't like 14 pro why is 14 so inferior? the galaxy s23 becomes a better option at a lower price

                                      • u
                                      • user
                                      • 3bk
                                      • 13 Feb 2023

                                      it's so funny) apple is so greedy) iPhone 15 will be even cheaper in production and even more expensive for consumers)

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                                        • Anonymous
                                        • u7V
                                        • 13 Feb 2023

                                        Anonymous, 13 Feb 2023I doubt. Last year gmsarena posted article of info the ... morewell they dont pay foxon salaries in chinese.. that's why riot happened 🤑...