Facebook blocks WhatsApp rival Hike Messenger's ads

Himanshu, 11 January, 2016

India based Hike Messenger has accused social media giant Facebook of blocking some of its advertisements. Specifically, those ads that allow people to visit Hike's website were blocked, the app-based company alleged.

"Advertisers have, among other options, the option to ‘send people to your website’. A few weeks back we were suddenly blocked from using this option, while we were able to use other non action-led options," a Hike spokesperson said.

When the WhatsApp-rival contacted Facebook, it received the following response: "There are specific products and services that cannot be advertised on Facebook - looks like Hike is one of these. Unfortunately, you will not be able to run these ads."

This comes over a month after Facebook-owned WhatsApp was found blocking links to another rival messaging app Telegram.



Reader comments

  • Anonymous


  • DarkReed

Because they allow Hike to pay a fee for advertising them. If they don't want to advertise Hike on FB, they shouldn't have let them buy their Ads Service.

  • AnonD-467404

I don't know how you can link this with free basics. it is just an advertising strategy. I have some doubts about hike's business model. they never mentioned how they get money and giving away money to its own users. what is the monetization metho...

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