Gartner: Huawei sold more smartphones than Apple in Q2 this year

Peter, 28 August 2018

A month ago IDC reported that Huawei surpassed Apple to become the second largest smartphone maker by shipments. Today Gartner came out with a similar statement, but this time measuring the sales.

Huawei saw its smartphone sales grow by 38.6% in Q2 this year. The main driving force behind the growth was the Honor sub-brand, which is available in 70 markets.

Apple’s sales barely changed compared to last year – the difference is less than 1%. Interest in the iPhone X faded quicker than in Apple’s earlier top models. The iPhone 8 duo was seen as an incremental upgrade, which slowed the growth even further.

Worldwide Top 5 Smartphone Sales to End Users by Vendor in 2Q18 (Thousands of Units)

Vendor Q2 2018 Units Q2 2018 Market Share (%) Q2 2017 Units Q2 2017 Market Share (%)
Samsung 72,336.4 19.3 82,855.3 22.6
Huawei 49,846.5 13.3 35,964.3 9.8
Apple 44,715.1 11.9 44,314.8 12.1
Xiaomi 32,825.5 8.8 21,178.5 5.8
OPPO 28,511.1 7.6 26,092.5 7.1
Others 146,096.1 39.0 156,190.8 42.6
Total 374,330.6 100.0 366,596.1 100.0

Source: Gartner (August 2018)

Meanwhile Samsung’s smartphone sales dropped 12.6%, but the company is still in the leading position by quite a margin. Demand for Galaxy flagships fell, which hurt Samsung’s profitability. The Galaxy Note9 is expected to revitalize the growth.

Xiaomi leapfrogged Oppo as its sales grew by 55%. Gartner attributes this to Xiaomi combined online and retail strategy.

As for operating systems, there’s not much to say. The market share of iOS mirrors Apple’s sales, everything else is Android.

Worldwide Smartphone Sales to End Users by Operating System in 2Q18 (Thousands of Units)

Operating System Q2 2018 Units Q2 2018 Market Share (%) Q2 2017 Units Q2 2017 Market Share (%)
Android 329,503.4 88.0 321,848.2 87.8
iOS 44,715.1 11.9 44,314.8 12.1
Other OS 112.1 0.0 433.1 0.1
Total 374,330.6 100.0 366,596.1 100.0

Source


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Reader comments

  • GSMarena

Its not the number of phones that matter.. Its profit. profit. profit. Samsung, apple, sony and LG are unsinkable ships.. because they don't sell only phones unlike other company.

  • Anonymous

With phones like this https://twitter.com/Androidheadline/status/10351­­38618526814208 they may stay ahead of apple

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