HTC to shut down its office in South Korea

30 July, 2012

HTC will be shutting down its office in South Korea, reports The Next Web.

The reason for this is reportedly due to HTC's inability to compete with Korean companies like Samsung and even LG on their home ground, where sales of HTC devices are reportedly “sluggish”. Apple is the only other non-native company that has done well in this market.

This does not bode well for HTC, who is also losing ground to Samsung in other market. HTC barely managed to scrape a profit in the second quarter. On the other hand, Samsung is growing from strengths and managed to achieve an impressive $5.9 billion in operating profits, overshadowed only by Apple in the mobile segment.

We'll see how HTC performed in the third quarter when they release their quarterly report. Hopefully, the One series of smartphones would have helped bolster the company's sales and profit figures.

Source

HTC

Reader comments

in love htc
02 Aug 2012
P@T

i am in love htc. when i begine used smart phone is, 1st xda 02, 2nd htc touch hd, and now htc incredible s. i think htc company has it own knife that is Sense UI. it very good, better than other smart phone. i hope htc will became the top of all sm...

perfectcook
02 Aug 2012
myV

if you cook your own roms, you are never without a feature you want

Mobile Fans
01 Aug 2012
fx7

HTC eager to earn quick money, lack of local advertisement, poor marketing strategy, should concentrate on customer needs and do more promotion to attract customer further...