IDC: Huawei obliterates competition in China's foldables market

Yordan, 22 January 2025

IDC posted its latest report on the foldable market in China, and it shows that Huawei dominated in the last quarter of 2024. 48.6% of the 2.505 million shipped units were made by the Shenzhen-based company, while Honor was a distant second with a 20.6% market share.

However, interest in foldables seems to have faded, as shipments were almost 10% lower than in the same period 12 months ago.

Foldables shipments in China (blue) and YoY change (yellow) Foldable phones' shipments in China (blue) and YoY change (yellow)

The Q4 2024 period was the first time foldables saw a decline in shipments since tracking the segment began nine quarters ago. IDC pointed out that despite phones becoming thinner and lighter and companies coming up with bigger batteries and less visible creases, customers are not as keen on purchasing a foldable.

Users are still wary of the high pricing; only early adopters buy this kind of smartphone. IDC stated that it became harder to appeal to such specific consumers, and companies need to try harder in terms of technological advancements.

Market share of foldable phones in China, Q4 2024 Market share of foldable phones in China, Q4 2024

Huawei's domination of the market is dictated by the fact the company has the widest portfolio of products despite all competitors having foldables in the two most popular form factors.

There is the affordable nova Flip clamshell and its more expensive alternative Pocket 2; the Mate X6 was just released in late November, and of course, we can't miss the only tri-fold on the market – the Mate XT Ultimate.

Via (in Chinese)


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Reader comments

  • Anonymous
  • 5 hours ago
  • bEC

Interest is not fading. Demand is fading. It's not the same. Sales are probably decreasing, not because of a lack of interest, but because a big portion of consumers who were interested in foldables already purchased one, thus shrinking the po...

  • Anonymous
  • 21 hours ago
  • 6cc

Apple, Samsung, and Huawei all being sold in planet earth. But you're going to pretend the world is only China. In the end you can only make stupid argument to justify the poor worldwide sales of Huawei.

  • Anonymous
  • 22 Jan 2025
  • XVE

After Jobs gone Apple don't have any star anymore All Apple product now is just a minor adjustment of Jobs idea I believe the era of iPhone already over And now we're entering the China era... Huawei vs. Xiaomi vs. Vivo

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