ZTE unveils a redesigned logo and new company philosophy

29 December, 2014
The Chinese tech giant has a CES press conference scheduled for Monday, January 5.

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  • H
  • HaHaHa
  • jQt
  • 31 Dec 2014

You guys should not surprise about this stupid logo redesign. The most of ZTE's top managements are idiots now.

    • ?
    • Anonymous
    • pw7
    • 31 Dec 2014

    Was it designed by the bloke who designs "new" Samsung phones?

      • N
      • Naren
      • XNt
      • 31 Dec 2014

      Evidently a lot of hard-headed thinking has gone into it. Way to go!

        • ?
        • Anonymous
        • NCv
        • 31 Dec 2014

        Woop da dooo....who cares :)

          • s
          • swieyue
          • KSF
          • 30 Dec 2014

          ZTE is really the quietly brilliant one.

            • D
            • AnonD-71734
            • rsF
            • 30 Dec 2014

            Angry Mobile Nerd, 30 Dec 2014Don't even need 5 minutes to reproduce this in Illustrator,... moreI totally agree. The typeface being used looks like one of those free fonts you get off dafont.com and then somebody further gave it a 2pt outline using live trace on Illustrator. I am personally not a fan of acronyms as company names but what makes HTC's work is its elegant and clean execution. ZTE on the other hand definitely needs an entire rebrand to save it from the disaster it already is.

              • T
              • TommyV
              • 99r
              • 30 Dec 2014

              If THAT is the extent of their design capabilities, I would choose another phone.

                • D
                • AnonD-345936
                • nTR
                • 30 Dec 2014

                Anonymous, 30 Dec 2014Half = 4 letter Life = 4 letter Age Of Empires IV confirmed.age= 3
                of= 2
                empires= 7

                7+2 9-3= 6!!!!
                and if we mirrored IV it'll be VI and VI means 6
                VI and 6 = GTA VI Confirmed ☻☺☻☺

                  • ?
                  • Anonymous
                  • 0Ue
                  • 30 Dec 2014

                  Somebody took a lot of money for that?

                    • D
                    • AnonD-82756
                    • nEi
                    • 30 Dec 2014

                    Old logo is better

                      Anonymous, 30 Dec 2014They only have one good model (Zmax) and it's not intended ... moreIf you talk about Nubia Z7 Max then unfortunately the software sucks.

                      The only new company policy they should have is to hire lots and lots of Android developers.

                        • c
                        • cvb
                        • S75
                        • 30 Dec 2014

                        Ugly. The old one is much nicer.

                          • ?
                          • Anonymous
                          • msw
                          • 30 Dec 2014

                          AnonD-53653, 30 Dec 2014ZTE = 3 letter Half life 3 confirmedHalf = 4 letter
                          Life = 4 letter

                          Age Of Empires IV confirmed.

                            • D
                            • AnonD-53653
                            • Kis
                            • 30 Dec 2014

                            ZTE = 3 letter
                            Half life 3 confirmed

                              • ?
                              • Anonymous
                              • pd5
                              • 30 Dec 2014

                              The logo is awfull, look like a chubby comic sans :D

                                • ?
                                • Anonymous
                                • 0BG
                                • 30 Dec 2014

                                They only have one good model (Zmax) and it's not intended for Europe. they really need a huge change in their polity (As do all manufacturers for one reason or another).

                                  • S
                                  • Supremo
                                  • rKE
                                  • 30 Dec 2014

                                  Lmao. This new logo is 99 percent same as the old one and they call it "redesigned." Really ZTE?

                                    • D
                                    • AnonD-346592
                                    • 9EQ
                                    • 30 Dec 2014

                                    even worse than before....!

                                      • A
                                      • Angry Mobile Nerd
                                      • tDb
                                      • 30 Dec 2014

                                      Don't even need 5 minutes to reproduce this in Illustrator, and the fact that they used the same radius on inside and outside curves is why the thickness varies, but I suppose they're going for an organic feel.

                                      Anyways this is useless, what ZTE really needs is a new name/brand identity, preferably something that doesn't start with "z". You're not going to see this logo being featured in any graphic design blogs anytime soon, that's for sure (unless it's a blog about bad logos, perhaps).

                                        • D
                                        • AnonD-338467
                                        • bCk
                                        • 30 Dec 2014

                                        Lol.. hardly any different. ZTE no money to hire Feng Shui Master for better advice?