Microsoft CEO says company's smartphone market share is 'unsustainable'

02 January, 2016
However, he argues that their aim is to create a world where a device is of lesser importance compared to the services it can access.

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  • h
  • heinz m
  • 61x
  • 02 Jan 2016

Thats because, instead of open platform where PC/Windows Mobile/Pocket PC used to be, Windows Phone is severely restricted & limited, for both consumer and developer.
Some of those restrictions were lifted off in recent Windows 10 Mobile, but it's already too late.
If only MS weren't so greedy when Windows Phone launched, history would be different. MS development platform is still the best one out there, visual studio and such.

    • P
    • PRX
    • KSw
    • 02 Jan 2016

    yes.....finally they are atleast talking about things which make sense.atleast learn to deliver things which are a complete package and not half baked.this was the problem with nokia.please do not repeat it.

      • C
      • Ct79
      • HDK
      • 02 Jan 2016

      Apple has brand recognition among other things
      Android have Google services and customisability
      WP need to have a big enough USP in order for people to choose them over the others. I reckon Microsoft is hoping that Continuum is the key differentiator for WP. It could work but it will need to be a more seamless experience. Perhaps find an innovative way to cut back on the amount of hardware necessary to run the wp apps on desktop.
      Having the phone not be the focus?? Perhaps syncing the entire phone (accounts and data) to the cloud and develop a hardware reader that will retrieve data simply by touching the desired phone to it, thus reducing set up time

        • T
        • THE PHONESHOP GUY
        • mqy
        • 02 Jan 2016

        Jjjjjj, 02 Jan 2016Launch yr smartphone with better,matured and stabilized osAgreed, I've never worked with an os system thats so glitchy as this. It's not user friendly either so it rules out most mobile phone users as android is extremely easy to use and ios is not that bad either
        Increase your app store, do what ever it takes to increase it

          • ?
          • Anonymous
          • ny$
          • 02 Jan 2016

          Microsoft should have chosen Android for their OS.

            • ?
            • Anonymous
            • thh
            • 02 Jan 2016

            they probably die in 2016 if they dont make a move

              • ?
              • Anonymous
              • thh
              • 02 Jan 2016

              Just lunch an Android like OS just look Blackberry for example microsoft mobile will die for sure..

                • D
                • AnonD-483436
                • sFp
                • 02 Jan 2016

                It is all about the wrong strategy...I started to use Lumia920 from late 2012 and from that time was waiting for a proper flagship and it never came...then had to move to Android and bought a galaxy S6 edge, I personally can not see any chance to back to WP in future until Microsoft stops anouncing out dated, low performing and ugly so called flagship phones.

                  • r
                  • rplyons
                  • m5r
                  • 02 Jan 2016

                  Jjjjjj, nailed it in 1 shot - no one likes spending £420-£480 on a Smartphone equipped with Beta-released General Software

                    • D
                    • AnonD-260703
                    • wMH
                    • 02 Jan 2016

                    It's not too late Microsoft. Ask and invite all the official apps developers to develop and keep their apps updated. As long as this thing successfully done, users can get back their dusty wp or try it again at least. Your wp experience is good, but the apps is not good. It's simple formula, got official apps + updates = phone still alive. no/lack official apps (can count using fingers these in wp) + not updated = phone is dead. nobody wants dead phones.

                      • ?
                      • Anonymous
                      • JA%
                      • 02 Jan 2016

                      Lack of apps is the real problem of WP, untile they "fix" that they'll alway fall behind Android and iOS...

                        • M
                        • Microsoften
                        • PZa
                        • 02 Jan 2016

                        First came the guy with "elope" as his name and now comes "Nutella" trying to smoothly spread the OS as though it's 9n bread. It all began way too slow when the rest are already matured back then.

                          • F
                          • Future is bleak
                          • 6cm
                          • 02 Jan 2016

                          Let's see if BB or MS would be the first to drop its handset division.

                            • ?
                            • Anonymous
                            • rAh
                            • 02 Jan 2016

                            "Device is of Lesser Importance than the services it can provide"
                            Oh look the new Microsoft Lumia 950 ill buy it
                            oh wait it costs 43000
                            so much for important services

                              • J
                              • Jjjjjj
                              • tue
                              • 02 Jan 2016

                              Launch yr smartphone with better,matured and stabilized os