Sony Ericsson defies analysts, posts a profit for Q1

16 April, 2010
It lives! Sony Ericsson have posted a profit for Q1 of 2010 - after almost two years, the Swedish-Japanese collaboration is back in black. The lengthy and costly changes Sony Ericsson has been going through...

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  • N
  • Niraj
  • Y}5
  • 16 Apr 2010

If SE wants to survive in the market, they should make some midrange affordable touch screen phones...

    • M
    • Manikandan
    • upY
    • 16 Apr 2010

    SE 2010, 16 Apr 2010Is that the best you've got? LoooL well I'm glad that SE ... moreHi it was nice to see you defending SE for a long time...appreciating your faith on SE!!!

      • B
      • Bricked
      • nG3
      • 16 Apr 2010

      Good News. SE give something different to the mobile world. Quality, Walkmen phones and (usually) the best cameras.#

        • N
        • Niraj
        • Y}5
        • 16 Apr 2010

        craze, 16 Apr 2010ok.... it is a profitable quartr for them. But they can't s... moreLol, Nokia symbian^3 and Meego devices will rock the world...
        And S.E. makes the most beautiful phone both in design and features, your Lg phones are 3rd class in front of S.E. and Nokia..

          • R
          • Reality check
          • N7$
          • 16 Apr 2010

          SE 2010, 16 Apr 2010Is that the best you've got? LoooL well I'm glad that SE ... moreHahahahahahaha!

          That was a really good, funny and nice reply to the person it was directed to.

          Congratulations and well done SE!

            • S
            • SE 2010
            • kJq
            • 16 Apr 2010

            craze, 16 Apr 2010ok.... it is a profitable quartr for them. But they can't s... moreIs that the best you've got? LoooL
            well I'm glad that SE gave you a good slap in the face then hehe. I bet you were one of those guys that kept repeating that SE will die and not survive a moment and yet SE did it! So I'm sorry but you were wrong lol, and you just have to deal with it, no matter how stubborn you are and won't admit the truth. It doesn't change the fact that you and all the people who think like u were wrong, SE is coming back so get ready for more slaps my friend hehe, in fact get used to them hehehe :D

            se= make.believe
            others = follow

              • c
              • craze
              • 3xJ
              • 16 Apr 2010

              ok.... it is a profitable quartr for them. But they can't survive in the market. Because samsung and Lg are silently working on some of the best high end devices.ss and lg are relivtely behind in smartphone sector. but the are working hard . just look at lg Panther (window 7) phone and now P750 (on today news at gsmarena). WHAT WILL BE THE FUTURE OF SONY..........LOL.
              SAMSUND WITH ITS SUPER AMOLED SCREENS AND LG WITH ITS EXTRAORDINORY DESIGNS ARE THE BEST.
              GOOD BYE SONY

                • S
                • SE 2010
                • kJq
                • 16 Apr 2010

                sam, 16 Apr 2010HA! Guess what..it wasn't a surprise for me! I predicted ... moreWhat you said is true no doubt about it and you make a good point here. But when it comes to Nokia they have the biggest share + biggest profit! So this is something really scary and crazy!

                And although I'm not a Nokia fan but people should realize how strong and powerful this company is because it owns both the market share and the highest profits!

                  • b
                  • bummy
                  • 9xE
                  • 16 Apr 2010

                  Nearly 30% less phones shipped, but turning a profit?

                  I guess that means SE is hitting the high-end market hard! =D

                    • a
                    • akshay
                    • 2@j
                    • 16 Apr 2010

                    hi.. congrats sony ericsson.. i am very happy for you.. i want to buy the x10 but i have no money right now hehe.. but anyways i love sony ericsson and i am glad they made a profit finally.. and just remember give us good phones at good prices and all sony ericsson fans will be there to buy it coz we are the most loyal of all.. i have respect for every company but love for only sony ericsson..:)

                      • s
                      • sam
                      • 0vS
                      • 16 Apr 2010

                      HA!
                      Guess what..it wasn't a surprise for me!
                      I predicted ALL of this half a year ago.
                      Lower market share, lower selling number but profit!
                      This was my reply to a guy that said he is concerned that SE could bleed to death: (PAY ATTENTION TO THIS PREDICTION)
                      "Well here's what i think..almost certainly, they won't bleed to death. I think that the odds are just the opposite. It's important to see that SE will never reach the previous market share levels. I even think that their shear selling numbers are gonna drop even more. But that is not they are after any more. They are reducing and restructuring their selves and cutting the portfolio drastically, towards quality and efficiency. I mean, they're gonna release just 8-10 high and mid range products next year. Expect lower sale figures and more efficient business, towards profitability. They are learning from apple which is selling like25 million phones a year and still makes a huge profit from iphone"

                      To add to that, all of you market share cry babies, look at HTC..they sell even less than both SE and apple and still enjoying strong, stable profits.
                      Hell, LG sells ten times more phones than HTC and have much lower profit.
                      Market share doesn't mean a thing for sucess.

                        • a
                        • andy burgin
                        • 3pH
                        • 16 Apr 2010

                        Sony Ericsson have still got along time for full recovery,there Top Mobiles want better Speakers on them,as it seems odd a top electrical retailer like Sony putting such weak speakers on mobiles,still alot as got to change in the Fascias used on there mobiles as well,as you pay for mobile an expect to keep it value if you look after it,but if the paint peels off an its not your fault Sony Ericsson do not seem to think like that,just look at the C902 a such good mobile let down with such a disgusting fascia from Sony Ericsson an very hard to change as well,so thats what Sony Ericsson better realise or people will look elsewere again

                          • ?
                          • Anonymous
                          • upd
                          • 16 Apr 2010

                          Wishing SE to attain more and more success....

                            • ?
                            • Anonymous
                            • upd
                            • 16 Apr 2010

                            All the very best SE!!!!!!

                              • ?
                              • Anonymous
                              • upd
                              • 16 Apr 2010

                              SE is evolving...

                                • S
                                • SE 2010
                                • kJq
                                • 16 Apr 2010

                                Guys do you know what SE is telling and screaming to all the other companies and haters now :

                                I will survive
                                as long as i know how to love
                                I know I will stay alive
                                I've got all my life to live
                                I've got all my love to give
                                and I'll survive
                                I will survive

                                LoooooooooooL ya SE you will survive :D

                                Cheers!

                                  • ?
                                  • Anonymous
                                  • TK4
                                  • 16 Apr 2010

                                  rajiev, 16 Apr 2010where is that haters who says sony ericsson go down just li... moreIts pretty miserable that they sold only 10m phone this qtr, they were once a mighty brand... They were too arrogant... not forgetting, they now lag behind motorola. Thus i think motorola is doing better than them..

                                    • ?
                                    • Anonymous
                                    • PAq
                                    • 16 Apr 2010

                                    X10 make a big hit in my country. First in last couple years.

                                      • S
                                      • SE 2010
                                      • kJq
                                      • 16 Apr 2010

                                      Bert Nordberg, President, Sony Ericsson commented, “We are pleased to see the positive impact of both the launch of new products and the business transformation programme improving the company’s results. The Xperia™ X10, our first android-based Communication Entertainment device featuring signature Sony Ericsson applications Timescape and Mediascape™, and Vivaz™, a beautifully designed, touch-screen Symbian phone started shipping towards the end of the quarter. Both models have been well received by global customers.” He added, “Increases in both gross and operating margins show that we are on the right track to build the correct cost structure for our business organization and strategy. We will continue to work through the transformation programme to ensure that we are competitive.”

                                      Guys I just want you to keep in mind that since SE is gaining profit, this means we will have more high end phones in the future! More 12 mp cameras! More and better HD recording handsets! More X10's but maybe with a 1.5 Ghz and a bigger ram and better battery! This is really very good news for SE lovers, so we should be happy and enjoy the moments now ;)

                                        • n
                                        • nisa chennai
                                        • v{V
                                        • 16 Apr 2010

                                        Good news sony........I supported with my vivaz for your Q2 profit...:)