Samsung and Phillips bail out of 3D TV business
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- AnonD-152638
- mhA
- 09 Mar 2016
VR might be the new thing.
But there will be few if any mainstream VR movies. And of those, if there will be any, the VR elements will be limited. You wont be able to turn your head at any time and look around (perheaps you will get a few degrees, but not complete turnarounds, except for perhaps a few scenes).
Having one display per eye (even if they use a single display in production), does have great benefits over using passive 3D or flickering glasses.
But you still need material.
If TV makers drop 3D support.
Ultra HD only supports 1080p 3D.
And 3D titles on BluRay keep beeing expensive special 3D editions.
3D material will be very hard to find in the future. Home 3D will go down.
So that supperior solution of using "VR" glasses for 3D wont matter, as you wont be able to find any mainstream material.
I do see potential of "VR" as a personal screen to take over the TV market (and home computer market, that doesnt really exist anymore).
But it's sad to see that by the time it does, for a 3D experience you will have to rely on old BluRays, or 3D has to be re-launched, instead of already now looking to the future, and decide to do more and more 3D content, because people in the future will have 3D displays, that may or may not be marketed as VR.
Looking at what's happening in the display development, a "dual-display" high framerate OLED solution in VR glasses today would probably cost a third of fourth of a simililar performing TV (experienced screen size and performance of that TV in a normal room). Meaning that for movie and TV/Streams, for most familys it would not be more expesive to give every family-member their own VR glasses compared to investing in a single high end-TV.
So even for streaming, computing and so on, VR glasses would make much more sense.
And if you want that full VR experience, you could share that hardware, just like sharing high end gaming computers, or playing console games on the big TV in the living room, before it's cheap enough to get everyone their own VR-rig.
But right now the "VR" industry seems to focus on the wrong things.
Instead of beeing the obvious choice for looking at video/Tv and replacing monitors, they are focusing on the VR element, which is by far, not mature enough.
VR video seriously lack in quality, and are just a way do demonstrate the technology.
People tend not to look at nature videos, and especially not low budget ones.
And for emulating a VR enviroment you need a really high end computer.
The best way to do it, is to focus on getting everyone to buy in to the glasses first.
As a cheap way to get really high end Video display, at a fraction of the cost of a TV.
In the future when a lot of people already have decent glasses, that is the time to try to sell people the equipment that enables that VR experience.
3D is one way to convince people of the benefits of getting "VR" glasses, for watching videos.
Personal video, is another, where everyone in the famly can watch what they want, when they want. But there should be some way to sync it, so you can actuall watch the same thing at the same time.
VR glasses today are to focused on VR.
What VR glasses needs, are dual cameras, for switching to "real world", and display combined with "real-world" for some situations. So you can use them on the sofa, while eating snacks and drinking soda. Or while snuggeling with your girlfriend/boyfriend/wife/husband. Or to keep check of your kids.
Basic tracking of movements, to have the glasses to switch to "real-world" automatic, is what you need. Not advanced motion tracking to be able to track your every movement for a good VR experience. That comes later, when tech is mature, and when everyone accepts wearing those glasses.
And even then I see a lot of potential in advanced motion tracking to be used for things like traking fingers over a keyboard or a surface to emulate typing on keyboard, but where the keyboard can be passive, and the glasses kan project symbols on to the keys, so that the keyboard can adopt for regions or specific software. Or tracking movement over a surface to emulate controling a smartphone or tablet, so you wont have to be completely removed from reality. That is an advantage of tablets, computers and and mobiles over complete VR enviroments, not beeing copletely removed from reality, in situations, where you dont want to, or should be completely focused on one task (or watching a video for example). But with glasses you would have the option, to bring that screen up to your view, in such a way that it's all you see, when you want or need.
Walking around in complete VR enviroments, I'm not sure, will ever be a mainstream thing. You can already take VR tours on your computer of some enviroments, like museums, and I dont think a lot of people does that. Seeing a picture of a painting or scultpure is not the same thing as seeing it in real life, and if seeing a picture of it is all you want, then you can just click on it on a website, you dont need to walk around in a VR world to get to it.
Gaming is a whole different area, but I'm not sure VR will bring a lot of new gamers. The active content of gaming, that differentiate it from watching films or series, also takes a lot of time, and not everyone is willing to spend that time. Especially not since the experience will differ significantly depending of how good of a gamer you are.
So make "VR" glasses a thing for the every-man/woman, then introduce the ability to enter in to a VR universe for those that want, at an added cost (or as a rental, the way we used to rent VHS players and gaming consoles, back in the days).
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- AnonD-152638
- mhA
- 09 Mar 2016
Don't know if anyone has written this yet.
There is still support for 3D content on UltraHD Blu-Rays, only that it's limited to 1080p.
There however is no, and according to one of the leading figures, will be no standard for Ultra HD 3D content.
So Ultra HD blu-rays, would only give you 1080p 3D material at the best, but there is support in that standard for 1080p 3D content, so they did not completely drop 3D out of the standard.
There is no requirement to support 3D on the hardware side, but on the other hand, there is none for blu-ray players produced today to support it either.
I think this is sad news.
3D experience on "small" 3D TVs I can understand, was never a hit.
But with "VR" coming, and having "one screen per eye", could really help 3D take off.
And for us that likes Projectors, 3D at home is quite cool.
If more and more hardware drop support and Ultra HD BluRays lack 4K 3D support, us that likes 3D, will have difficulties finding 3D content.
And with region coding of discs, even if there are releases in english with 3D, those would mostly be in Region A (US), and for people living outside of that Region, importing will be problematic, as it's hard to get hands on players, that are multi-regional (those often have their issues) or region A players.
It's strange that 3D was never included on the standard release of films.
You have to pay extra for the 3D version, and not all stores had it. And those multi buy offers, where you can find films really cheap, never included 3D versions.
So most people would end up buyin the none 3D version, no matter if they would have wanted 3D or not.
That probably did have a great impact on the lack of success.
And the cost of glasses, and that if included you got one pair only, so the whole family could not watch in 3D without paying extra. Ok, with those using passive 3D, there were some models that came with more glasses and also those glasses were much cheaper.
So I don't think the whole truth is that people did not want it. 3D came at a premium, in buying glasses and buying much more expensive versions of the film, if you could even get hold of it.
If 3D was included on the standard release, and TVs came with 5 pair of glasses or more, I think a lot more people would have watched 3D at home.
- ?
- Anonymous
- t}F
- 09 Mar 2016
AnonD-367917, 09 Mar 2016Market saturation has been hit, with consumers wanting this... moreNice story bro..................
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- AnonD-507785
- nF{
- 09 Mar 2016
another fool, 09 Mar 2016Oh please. 3D is awesome. there's software out there to pla... moreIf you're thinking 3D glasses offer the same experience and visual sensation as VR headset, then you're deep in the woods my friend. 3D technology didn't really developed properly and now it'll be ditched in favor of VR. It's a matter of preference, but I still for instance, prefore 2D cinema over 3D. It just doesn't work for me with all the blurry image, even with IMAX. You have your opinion, I have mine. Time will tell.
- D
- AnonD-495544
- 649
- 09 Mar 2016
another fool, 09 Mar 2016Oh please. 3D is awesome. there's software out there to pla... morea 3d tv is like looking through a window (limited view), while with a vr headset, you feel like you are there ( you can look at any direction ). Believe me, try a gear vr and watch a 360° 3d 2k video and you will change your mind.
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- techlover1
- gxK
- 09 Mar 2016
Well, so really really compliments to Panasonic!!!!!!!! Absolutely well done & definitely keep it up!!!!!!!!!!!!!!!
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- AnonD-5299
- MZK
- 09 Mar 2016
AnonD-416303, 09 Mar 201620616?.............Guess it's just en error, was meant to b... moreI'm guessing the "en" is just an error too =P
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- AnonD-491921
- uu5
- 09 Mar 2016
I love 3D.its awesome.They should Definitely give more attention to it.I have a LG 3D TV at home.
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- another fool
- mTn
- 09 Mar 2016
AnonD-507785, 09 Mar 2016Yeah. You're right guys. With a huge development of VR last... moreOh please. 3D is awesome. there's software out there to play even PC-games in 3D (TriDef etc...) which is fantastic. Sure, not all games "convert" well to TV 3D but some games are incredible (e.g. race games). Especially since hooking up your powerful PC to a TV couldn't be easier these days with HDMI.
These manufacturers are just a bunch of greedy scared little girls. If it doesn't sell quickly or well enough they ditch it. Instead of holding on to this great tech which doesn't even add that much on the cost of TV's. Then there's the blackmail of movie-companies whom use every exuse to make products more expensive. Sell 3D movies at the normal price and THEN people WILL buy them. Despite this there's still more 3D content then UHD content.
Some people talk about VR. Which is just a gimmick that "they" tried before and which failed in the past too. Sure, with the help of powerful flagship phones and weird glasses/phone-casings this is made cheaper but the problem is the same as with 3D. Besides I don't see much difference in a game played in 3D using LCD/polarizing glasses or using a VR-enclosure, the effect is more or less the same.
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- Duel
- Scq
- 09 Mar 2016
Very sad news, the biggest problem here is the price of 3D movies, they are way too expensive compared to normal blu ray.
Just few weeks ago i bought the newest superman movie in 3D and it's one of the best movie experience i have ever had at home. It sounds stunning and it looks stunning.
Don't kill 3D, make the movies lot cheaper so people actually could buy them.
- A
- Alien
- ndn
- 09 Mar 2016
I have a 3D TV and i don't know if i used that feature 10 times. Yeah, it's cool, but wearing those glasses hurts your eyes after about 10 minutes or so...
Now if they would make cheaper 3D TV's without the need of glasses, that would be something!
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- Anonymous
- Lax
- 09 Mar 2016
Pettypete, 09 Mar 2016Year 20616...are they switching to hologram? Very bad news! :(
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- AnonD-54819
- U@9
- 09 Mar 2016
I hate curved tv
- m
- marclee37
- bx9
- 09 Mar 2016
next is the curved tv or screen. distorted image always. will miss the true flat screen after some time
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- AnonD-416303
- fuv
- 09 Mar 2016
Pettypete, 09 Mar 2016Year 20616...are they switching to hologram? 20616?.............Guess it's just en error, was meant to be 2016 flagship tv.
- A
- Akinaro
- pGV
- 09 Mar 2016
I hope people realize that 3D movies are older than most of things they know, and first commercial move was shown in 1922, and almost every 15-30 years we have "amazing" and "new" 3D technology boom, that after 3-5 years its going down, because its turn out it was almost the same experience like old one, even with all that fancy names and technology ideas.
Today its nothing different, I always said that this 3D boom after avatar movie is nothing more than jump on clients money, because it was actually nothing new or better. There is initial WOW effect and then reality kick in and you see that its not that great.
And I can ensure you that after next 15 years we gonna have new advertising saying the same and its gonna be the same story again and again... You just cant deny history that always repeat.
- L
- Lapax
- syN
- 09 Mar 2016
So finally in the year 20616 they realise 3D TV is pointless. GSM going some future predictions!
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- AnonD-507785
- nF{
- 09 Mar 2016
Yeah. You're right guys. With a huge development of VR last year, and technology rolling out widely this year, TV manufacturers realized 3D TVs will be easily overshadewed by VR. I mean...I bought my 3D monitor for the PC and I've never used it for 3D. Just want that 120Hz refresh rate. Smart and reasonable decision Samsung and Phillips.
- t
- troll
- 98P
- 09 Mar 2016
Pettypete, 09 Mar 2016Year 20616...are they switching to hologram? No, at that time we are all dead :D
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- AnonD-495544
- 649
- 09 Mar 2016
3D is not dead, VR is the new 3D