Sony expects 20% drop in smartphone shipments this year

25 May, 2016
The company expects to ship a total of 20 million smartphones in FY16.

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  • D
  • AnonD-541274
  • th1
  • 31 May 2016

Dual heatpipes, 31 May 2016I want to mention the Qnovo battery, it is good and safe an... moreQnovo technology is by no means a gimmick. It is a legitimate breakthrough. It has a noticable improvement in charge cycle before the battery dies out. Sony is the only (IIRC) manufacturer bringing this tech to a smartphone battery. Not even on Samsung, Apple, and the rest of Chinese smartphone companies.

Now, battery endurance is one of Sony's trademarks until Xperia Z3. You would question yourself why its battery endurance lessens from z3+(z4) up to z5. Not that it's enough but it's not up to the expectations. Which is why I answered 'it depends'.

But you calling smartphones 'Chinese crap' is a direct contradiction as to what is happening in present mobile world. Even iPhones' majority parts are sourced from China.

I am in no manner of discrediting Sony's features and Japan's tech(as you would say) but I am one of those who disagree that Sony's pricing had eternally gone overboard.

    AnonD-541274, 27 May 2016 1. Waterproof >Only in X Performance. 2. Dual fr... moreI want to mention the Qnovo battery, it is good and safe and durable for a seal battery, we can't find Qnovo battery use by others (Vivo Meizu Htc and etc), maybe you will say this is gimmick but this is more practical for the smartphone at the present day. Sony have their best features and Japan's tech, why not you don't want mention it, but try to use some China crap phone to making comparison?

      AnonD-523335, 26 May 2016What? You tell me, are you kidding me? Only because it's a ... moreFirst, I never said it has bad build quality because it is a Chinese phone. But in reality, the Mi5 isn't as durable as it is in terms of looks. It's so fragile and easy to break that even the 6s is much durable than that, and you should've been aware of that before. Second, I didn't say they put SD801 inside of the phone. What I'm saying is that its performance is not as what I am expecting considering it has SD 820 on it. Third, before you call me a fanboy, know first what you are saying. The Xperia X is no doubt a much better device than this Chinese phone. Yes it has a weaker specs and yet, it manages to rival even the fastest phone in the world (iPhone 6s). Go watch XEETECHCARE's speed test on this phone and come back when you already know what I'm talking about

        • D
        • AnonD-541274
        • th1
        • 27 May 2016

        Anonymous, 26 May 2016Do you own any of the companies u were referring to? Any o... moreI do live in peace and you are talking on a different language. You are dismissed.

          • ?
          • Anonymous
          • Ibx
          • 27 May 2016

          Tourettes Guy, 26 May 2016If it's overpriced, then no one should even buy Sony phones... moreTotally agree and it's called Premium cell mfg, which Sony is. Haha

            • D
            • AnonD-541274
            • th1
            • 27 May 2016

            Tourettes Guy, 26 May 2016If it's overpriced, then no one should even buy Sony phones... more

            1. Waterproof
            >Only in X Performance.

            2. Dual front facing stereo speakers
            >Yep.

            3. Hi-Res Audio
            >Vivo, Meizu, HTC got theirs

            4. Triluminos Display
            And? It should be Samsung who should have display bragging rights.

            5. Software reliability (There's no other software that lasts for more than 10 years of usage other than Sony ones)
            >Yes.

            6. Superior Camera
            >This is subjective.

            7. Great build quality
            >Yup.

            8. Great battery life
            >It depends. Their earlier xperias are known by that.

            So you see, Sony keeps on cutting so many corners and reasons that it's enough for usage. Their mid range price competes with other high end which offer more at that price point.

            What you failed to see here is the price point.. Not the features which you subjectively vindicated as 'reasonable'

              • D
              • AnonD-523335
              • J%n
              • 26 May 2016

              Tourettes Guy, 26 May 2016Great build quality? Are you seriously kidding me? The 6S P... moreWhat? You tell me, are you kidding me? Only because it's a Chinese brand it doesn't have great build quality? One of the models even have a ceramic back!
              And then you said tha Xiaomi is fooling the whole world by putting a SD801 on Mi5 and announcing as Mi5, what? You got to be high on something.
              You're clearly a SONY fanboy, Xperia X is a mid-range phone for a premium price but it DOES NOT stack up against the flagships like S7, Mi5, LG G5 or HTC 10

                • ?
                • Anonymous
                • 3Yg
                • 26 May 2016

                Tourettes Guy, 26 May 2016Great build quality? Are you seriously kidding me? The 6S P... moreFINALLY, someone who really speaks sense.

                "The Xperia X series just proves that specs don't mean everything."

                Should be the address of the year.

                  • ?
                  • Anonymous
                  • Ibx
                  • 26 May 2016

                  Dual heatpipes, 26 May 2016Those people from the competitors trying to brain wash peop... moreThe value / price is in product cells Sony produces, I have tried Low price 1St year devices and yes they function but Nots same level as a Sony or other case example IPhoneS. Hehe

                    AnonD-533608, 25 May 2016I'll tell you what, those screaming "overpriced," THEY ARE ... moreThose people from the competitors trying to brain wash peoples “Sony overprice ”, but it just as you said it is the value behind there. I am agree with you.

                      AnonD-523335, 26 May 2016The best for the price? I can get a Mi5 with a great displa... moreGreat build quality? Are you seriously kidding me? The 6S Plus is tougher than that Chinese phone. I don't think it has a better camera. It may have a good one, but certainly not enough to compete with flagship phones. Great software? Wow you certainly need to do some research. The Mi5 is so slow especially in Chrome. It's super slow that it almost takes ages before loading the full contents. Yes it has SD820 but it doesn't seem to be. It's more of an 801 processor. You can look at XEETECHCARE's comparison between the Xperia X and iPhone 6s and Galaxy S7. There you will see how well the Xperia X stands up against those massive contenders. Even the speed between the 6s and Xperia X is so damn close, and that is just with thr SD650. So imagine how the X Performance will do with its SD820. And the 6s is still more expensive than the Xperia X. The Xperia X series just proves that specs don't mean everything.

                        • L
                        • LOVE
                        • rw{
                        • 26 May 2016

                        Why do people always come on SONY pages to post such silly and meaningless comments. Please guys. Some of us really do love the SONY brand and we do believe in everything it has to offer, I personally don't mind the prices as I know that it will be worth every cent,im buying the X Perfomance soon as ive saved up enough and im buying it for the full price. No short cuts or delaying. I love SONY and I know sales will pick up again as time goes. LOVE SONY FOREVER. SONYFANBOY In The Republic Of South Africa

                          • D
                          • AnonD-523335
                          • J3V
                          • 26 May 2016

                          Tourettes Guy, 25 May 2016Sales doesn't matter. Sony offers the best for the price. A... moreThe best for the price? I can get a Mi5 with a great display, great camera, great build quality, great software and powerful performance with a Snapdragon 820, 32GB of storage with U$380-400, while the Xperia X, which has a mid-range chipset costs much more.

                            AnonD-541274, 25 May 2016Sales doesn't matter. >In any type of business, SALES ... moreIf it's overpriced, then no one should even buy Sony phones. Too bad because some do. And they offer some things that others do not
                            1. Waterproof
                            2. Dual front facing stereo speakers
                            3. Hi-Res Audio
                            4. Triluminos Display
                            5. Software reliability (There's no other software that lasts for more than 10 years of usage other than Sony ones)
                            6. Superior Camera
                            7. Great build quality
                            8. Great battery life
                            Now these things are enough for them to overprice their products. And Apple overprices things because they know they would still make good sales even if they put shits on their phones. Sony on the other hand, is so underrated mainly because many people are close-minded and thinks that Samsung and Apple are the only phone brand in the world

                              • ?
                              • Anonymous
                              • Ibx
                              • 26 May 2016

                              Yes SONY the future looks bright with your flagships Beasts.

                                • ?
                                • Anonymous
                                • d%E
                                • 26 May 2016

                                AnonD-541274, 25 May 2016Sales doesn't matter. >In any type of business, SALES ... moreDo you own any of the companies u were referring to? Any of that money goes to ur pocket? Ur a customer or shareholder? So its none of their business if u can't afford Sony phones, it meant for people who appreciate their products. Just go buy cheap stuff and live ur life in peace!!!

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                                  • ...
                                  • d%E
                                  • 26 May 2016

                                  Whoevers talking about the price subject.
                                  I wish Sony only create high value phones that no one could buy unless who is willing to. I still will buy it and forever. Period

                                    • P
                                    • Pissed with SONY
                                    • v0q
                                    • 26 May 2016

                                    To SONY Management, Fix your Sudden Death issue first before shipping any phone to customer. I am a victim of sudden-death problem of SONY's phone. It died and you can't turn it on, even charging it for 2 days, still wont turn on. I Swear I will never buy SONY Products again.

                                      • A
                                      • Alan
                                      • uC0
                                      • 25 May 2016

                                      Sony just tell everyone that we expect the smartphone business to drop because we are not producing as much Sony phones due to our unavailability to produce the camera sensor, so its better for us to sell this camera sensor to our competitor and to make money rather than to produce Sony phones that not many will buy.

                                        • ?
                                        • Anonymous
                                        • Ibx
                                        • 25 May 2016

                                        Yes SONY keep producing High ends Flagship cells.