CEO Stephen Elop admits Nokia's poor track record, has a plan

09 February, 2011
We just got wind of an internal Nokia memo created by Stephen Elop, Nokia's recently appointed CEO, in which he describes how the reasons for Nokia's shrinking market share and brand preference...

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Dude choose to burn in flames instead surviving and jumping into ice waters (android>wp) he completely killed company with windows phone OS as everyone knows his intentions with ex employer

    • D
    • Disney Pious
    • 2SR
    • 25 Jun 2013

    I Would say Nokia should come up with Nseries again with meego OS

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      • AnonD-154765
      • t}T
      • 13 Jun 2013

      I thought,I shall never buy a nokia product after purchasing an n97mini.very poor performance,very poor touch response and also very poor user experience. At that time android was baby in smart phone. I moved on with android phone . I was impressed with its app,its user experience,touch response,and it was almost half priced against nokia n97 mini. After 2 year I decided to change my android with another,In those 2 year,I couldnt found a good nokia product.when I was in store to change ( purchase a new smart phone )my phone suddenly I saw a Lumia product,nice look nice screen and nice touch response very beautiful opearing system, this is true smartphone,(not like old nokia product which was only named smartphone,but those were dumb phones)..and this is my new smartphone nokia Lumia 820. After 3 month I am totally satisfied with my Lumia 820. Welcome back to the market nokia. one last thing I want to say that in those hard days of nokia all nokia priority dealears became Samsung,HTC,sony erricsson,Sony e.t.c dealers...

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        • abuhassanbashri
        • uCj
        • 23 Apr 2013

        i cand send a massage

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          • AnonD-69752
          • Nht
          • 04 Sep 2012

          As a Nokia N9 owner, this is the very last Nokia phone I will ever purchase. Don't misunderstand me, the N9 is a great phone other than for it poor email facility (intermitent operation). If you release a phone with a MeeGo/H OS and then ditch it 5 minutes later, AND without any support, why take the risk again. To cap it all to then run with a Windows OS!!! If Elop was to take a leap it should have been with Android!

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            • Doug_Dax
            • PeF
            • 04 Jun 2012

            AnonD-34870, 14 Mar 2012Android is a bloated software with too many apps for batter... moreI believe Nokia should stand on its own, too. I have an N8, and so far, I didn't see a phone that can do what it can do, with the same quality... I don't like iPhones, neither Android Phones... There are too many apps, most of them are useless, and the batteries don't last longer. On the other hand, I did not like Nokia-Windows phones either... So, in the tragic day that my N8 will become unusable, what phone could I have?!

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              • AnonD-34870
              • PB5
              • 14 Mar 2012

              jagdish yadav, 23 Jan 2012If Android is to be used, then Nokia would be engaging into... moreAndroid is a bloated software with too many apps for battery saver and task managers. I have an Android phone in a standby mode after 2-3 days, the battery died. Who needs a phone if you're stuck on the wall charging the battery all the time?

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                • Sudhir
                • t}y
                • 02 Mar 2012

                Nokia should stand on its own. Android, a cheap software jus because a lot of applications it provide everyone using it. Even mobile manufacturers uses our greediness for apps and deploying this cheap software on all of there products. There is no uniqueness in it.
                But nokia has its own os on all its product jus like IOS for apple.
                Apple phones too costly with which it can provide you rich applications, interface and everything.
                If we can provide the same price for a nokia phone, even it will beat apple market with a single model. But we are not ready for it. We need cheap but rich phones.
                Even apple doesnt allow any file sharing, bluetooth, mass storage, but we wont blame it. when it comes for the same to nokia, we will blame a lot.
                i dont find any point here.


                I think lumia series windows phone a right move by nokia. 45k apple phones can be ditched with 28k nokia phones.

                  • j
                  • jagdish yadav
                  • t}A
                  • 23 Jan 2012

                  If Android is to be used, then Nokia would be engaging into a ready-made, almost 'perfect' ecosystem. This ecosystem which has many developers, as well as features. Thus being open-source allowing further modifications by developers. Nokia and Android together would be the most perfect phone on the market, and I can comfortably say that Nokia would be successful with this ecosystem enrolled; and I'm more than sure that everyone agrees with me on this point. Who wouldn't purchase a solid Nokia built handset with Android (ICS)?

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                    • A.P.
                    • tUu
                    • 21 Jan 2012

                    He came, he saw, did he conquer?
                    There is nothing that can be said so far.

                    Since the alliance of the "once upon a time" greatest handset manufacturer and Microsoft, times have not changed enough for Nokia.
                    The mobile market for 2012 has began with a blast as Samsung announces 12 new models for the year.
                    On the parallel lines, HTC, Sony and Apple are not far behind.
                    Android (which has already grabbed enough pace) is undergoing an awaited update...
                    On this complete scenario what we have from Nokia?
                    Lumia 800 and 701... These phones would have definitely been the apple of the eye had these been released ages ago.
                    Nokia is not coming out with something outrageously different that can register the company's trademark comeback in this competitive "ecosystem".

                    Personally speaking, I have too much respect for Mr. S. Elop (he stands right in my list of "The Respected's" after the all great Mr. Steve Jobs).
                    However, I expect a slash of brilliance from Nokia to shut the mouths of Nokia non-believers.

                    Wish all the very best to Nokia.
                    - A long long time Nokia loyal A.P. (India)

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                      • Sunny
                      • utx
                      • 20 Jan 2012

                      Nokia jumps on damaged platform with no applications , no water under platform only hard land. do you know what i am talking about it is windows phone with no applications no easy sharing there was a time when i loves nokia. and now i hate because it has no applications. no wifi pc suite, no good torrent downloaders, no innovation only look with lack of features i like cement not paint i like applications for device no external look.

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                        • Arif
                        • pK0
                        • 27 Dec 2011

                        Seems Stephen Elop is definitely taking the correct approach to Nokia's current situation, and I'm sure he'll do a good job. This memo actually sounds as if Nokia will do a U-Turn overnight.

                        Regardless of all this, I'm still a Nokia fan (from UK, I'm that 1 in 5); the hardware developed is always tremendous (Just look at the Nokia E7-00), too bad I can't say the same about the software. The software in my opinion is the primary let down. If S. Elop can't use iOS, then Android should be the second option in my opinion.

                        If Android is to be used, then Nokia would be engaging into a ready-made, almost 'perfect' ecosystem. This ecosystem which has many developers, as well as features. Thus being open-source allowing further modifications by developers. Nokia and Android together would be the most perfect phone on the market, and I can comfortably say that Nokia would be successful with this ecosystem enrolled; and I'm more than sure that everyone agrees with me on this point. Who wouldn't purchase a solid Nokia built handset with Android (ICS)?

                        Looking over this fact, I don't think Nokia should have dropped support for Symbian S60 (or S^3/Anna/Belle for that matter), which hopefully something they realised over hindsight. This has demotivated me from purchasing a Nokia handset; what's stopping them from dropping support tomorrow for a handset?

                        Furthermore, I think Nokia need to provide support for existing Nokia customers; as soon as WP7 came out, all the Symbian users were ditched; just like the s60 users (I am a s60v3 user, and didn't know support was ditched until I visited their web site - I couldn't access any support when I needed it!).

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                          • Viraj
                          • PEr
                          • 12 Dec 2011

                          There is only one coherent strategy open for them. A dual pronged approach - go after the mid-range market armed with the free Android ecosystem, and the high-end with WP7.

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                            • chuchu
                            • IaH
                            • 07 Dec 2011

                            MeeGo...has to compete with Android and Apple OS..hope they create one..or else they were consumed by the fire,they were talking about.

                              • m
                              • my name
                              • U}}
                              • 14 Feb 2011

                              mawire, 12 Feb 2011what a visionary. i see nokia getting the lead again, just ... moreyeah.. just do not screw up by using resistive screen, thick body, and fixed focus camera.

                                • m
                                • mawire
                                • CYF
                                • 12 Feb 2011

                                what a visionary. i see nokia getting the lead again, just give it time

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                                  • Anonymous
                                  • IaH
                                  • 12 Feb 2011

                                  why they don't adopt android then?

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                                    • Waxx
                                    • q5@
                                    • 12 Feb 2011

                                    Anonymous, 11 Feb 2011Waxx, there you go...ride the Android craze for a few years... morei know right. but it looks like the CEO was thinking the same thing i was. lol

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                                      • Anonymous
                                      • Rxf
                                      • 11 Feb 2011

                                      Zar, 11 Feb 2011Its not the end of Nokia but it is the end of Symbian. R... moreOh cmon Zar!!! Symbian died ages ago. I was a big Nokia & a symbian fan but no way its better than android. Nokia & android together can rule the world.

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                                        • Anonymous
                                        • Rxf
                                        • 11 Feb 2011

                                        Nokia + Android *fingers crossed*