Here's why you should be excited about Apple's push towards AR

20 August 2017
Could ARKit and iOS 11 finally kick augmented reality software into high gear?

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People seem to be missing the point here - yes, AR has been in Android for some time now, yes, Apple will basically copy stuff from Tango and Sony's AR platform but they are the only ones who can actually make AR popular.
If you ask someone "Hey do you know project Tango?", they'll most likely give you a dumb stare. However if Apple does invest into AR and afterwards you ask people "Hey do you know about AR?", they'll most probably say "Oh you mean the cool stuff that Apple did".
The point I'm trying to make is that companies like Apple and Samsung? They make trends popular, regardless of whether they invent or copy that trend from someone else. Hence whether you like it or not, if Apple does indeed release their first AR ready platform they WILL be credited for making AR a viable part of mobile technology even if they don't invent/innovate anything new in AR. The same would be the case if Samsung pushes AR with the Note8.

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    • Anonymous
    • IWQ
    • 20 Aug 2017

    How to tell an Apple fanboy in public next time - watch them wear sunglasses and fingering the air.

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      • Anonymous
      • GRN
      • 20 Aug 2017

      AnonD-540969, 20 Aug 2017Sony started AR long ago...Yes, I have had 2 Sony phones before (though I am not an all-out Sony fan). The key differentiator that Apple could work on is that AR does not remain static like in the Sony camera app (or even Snapchat). I am imagining something like, on my birthday, friends with Apple devices send a virtual cake on my table, which I am able to "see" through my iDevice.

      Even so, like I said before, I would wait for Android OEMs to copy it, and buy it in a "copycat" Android phone rather than buying another phone with stupid iOS ever again.

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        • AnonD-209261
        • 8FK
        • 20 Aug 2017

        The girl in the video is so beautiful :D

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          • Anonymous
          • pRB
          • 20 Aug 2017

          Lol its hilarious the amount of ignorance in this comment thread. It's not just getting AR on the phone, which many have already done. However it has all been limited as the platforms did not support AR fully, or developers had to figure out things on their own without tools from Apple.

          Apple's ARkit provides a platform wide support for AR including tools, for developers, which means that AR will be handled in a uniform manner across the platform. AR apps, it can safely be concluded, then will simply explode on iOS.

          Most leading tech blogs agree that Apple has a significant advantage with the introduction of ARKit. If Android is to keep up, Google has to shift significant resources to it, but they are as of today, behind Apple in this.

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            • Orchh
            • ajM
            • 20 Aug 2017

            AnonD-540969, 20 Aug 2017Sony started AR long ago...and where it is after these years??
            Apple in 1 night will become what others couldn't in years

              Anonymous, 20 Aug 2017For all the comments:Sony has this one for.... Yes true the... moreI don't really care about Apple or their stuff. I must live in dark ages.

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                • AnonD-540969
                • Nu7
                • 20 Aug 2017

                Anonymous, 20 Aug 2017Useless stuff. *If* it eventually catches on, I will wait f... moreSony started AR long ago...

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                  • savage
                  • KZK
                  • 20 Aug 2017

                  Anonymous, 20 Aug 2017For all the comments:Sony has this one for.... Yes true the... moreThe truth is apple has the power for brainwash people,and the other truth is they now copy other company invention and rename it to make like they are invent it,and apple fan be like " whooo...this great,this is innnovation..!!",meanwhile ,android user already have it for an age..

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                    • Anonymous
                    • 0UZ
                    • 20 Aug 2017

                    For all the comments:Sony has this one for.... Yes true they had it for years,but for what?!We all know that gimmicky features are cornerstone of Android.And its even more widespread than you think...how?Snapchat filters!
                    Here we should look at the bigger picture.... making the useless tech applicable and actually usefull in real world,and like it or not Apple has the power and influence to sheak the industry for the next breaktrough.

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                      • Anonymous
                      • Sb6
                      • 20 Aug 2017

                      AnonD-681012, 20 Aug 2017Lol most probably because Sony have some of the worst manag... moreNo Nokia had the worst management by far

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                        • Anonymous
                        • Nyj
                        • 20 Aug 2017

                        Anonymous, 20 Aug 2017Useless stuff. *If* it eventually catches on, I will wait f... moreLOL! I have Lenovo Phab 2 Pro and already enjoying this AR thing with it.
                        What "copy it" are you talking about?
                        It is Apple who is copying it.

                          AnonD-681012, 20 Aug 2017Lol most probably because Sony have some of the worst manag... moreLol without Sony, these big brands won't even be on where they are today.

                          If Sony didn't made an excellent focusing system for the Z5 series, I'm sure that even the S8 models would have turtle slow focusing speed.

                          And same is through with AR - Sony's one of the very first to have it on smartphones, but they don't have enough resources to introduce them to the society, which otherwise, would've made their appearance bigger to the community.

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                            • AnonD-681012
                            • P@D
                            • 20 Aug 2017

                            Lol most probably because Sony have some of the worst management in the world for a large corporation. Former glory still makes them think they are the 'apple', arrogant as hell. They have the brand, tech, and innovation to easily become an industry leader, but somehow it's always the competitors who takes the lead. AR you listed is a good example, they had AR tech since the PS2 era, yet they failed by being too ahead of time. Now that the big guns are all jumping in, Sony once again falls behind. Typical.

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                              • AnonD-1825
                              • p7d
                              • 20 Aug 2017

                              Sony Fanboy Bitches, 20 Aug 2017Can we stop about this nonsense bullS---? Many people get ... more"but did anyone care about how Sony has had this for years inside their camera app?"

                              No anyone didn't care

                                Apparently there's some fanboys in action in gsmarena lately.

                                This article just sounds like "Apple AR is great because it has large market share"
                                …I can't find anything to give them credit for.

                                Sometimes gsmarena even praise Apple's sales figure while in reality its market share is going down.

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                                  • AnonD-692913
                                  • U{R
                                  • 20 Aug 2017

                                  ar 3 years ago sony introduce

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                                    • Anonymous
                                    • q8Q
                                    • 20 Aug 2017

                                    And then apple did it all after this. Or it only got pushed because if them...regardless of the steps taken before them.

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                                      • AnonD-113455
                                      • Ibx
                                      • 20 Aug 2017

                                      Gimmicky

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                                        • Cheap Xiaomi casual
                                        • s{K
                                        • 20 Aug 2017

                                        sr777, 20 Aug 2017Only Apple matters. Samsung may be big but Apple has a big ... moreApple is a pop culture icon now - just like Coca-cola is. This image is exactly what will keep Apple afloat for years. And yet a lot of us here severely downplay it.

                                        Specs alone does not always sell a phone - cultural impact does. There are far more casuals (like me) than tech geeks.