Apple lowers iPhone X component orders

25 September 2017
Suppliers are currently shipping only 40% of the originally planned quantities.

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Anonymous, 25 Sep 2017Maybe just maybe its actually too expensive for mere mortal... moreMost people in the market for an iPhone are able to get to the 999 pricepoint. It's only 200 more than the 8 Plus at the end of the day. The problem is the storage, 64gb on a phone that shoots 4k 60fps is just not enough. The memory upgrade is 150$, and 1,149 is where it becomes way way WAY too expensive. If Apple had the entry level with 128gb, it would sell a lot better

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    • AnonD-692155
    • saK
    • 25 Sep 2017

    I confess, was one of those that buys 7 new iPhones reguardless of price. On my family plan I have 4 seniors. Do you know how hard it is to train them to use the iPhone? Retraining will be a nightmare. Not to mention I can just send them to Apple store when they have issues. There is just no Samsung store to send them to. And I just don’t have time to answer all the weird demands/questions they have.

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      • Kangal
      • uCX
      • 25 Sep 2017

      I seriously hope Apple's latest iPhone 8, iPhone 8 Plus, and the iPhone X sell very bad.
      Or at least bad compared to previous sales (maybe "only" a whopping 30 Million units).

      Apple and Tim Cook need to be taught by consumers that there are consequences to over-pricing and bad products. Something like that would probably destroy the blind-faith investors put into the company, and cause a decrease in its stock value.

      Hopefully, an event such as that translates into a proper revolutionary device for next year AND with decreased prices. Apple needs to keep their consumers happy before they try to entice investors into their portfolio.

      Don't just try to sweep the issue with a massive marketing, because commercials do end, but what doesn't just disappear is a poor experience/designed product in the hands of people. That stuff sticks around for years, decades even.

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        • Anonymous
        • s}b
        • 25 Sep 2017

        Had to help 2 friends switch from their perfectly fine iPhones to android phones this weekend. Seems funny to me that they want to switch just because they don't like the company's new products, when their phone has been perfectly fine for the past year up until the announcement. It is just a communication device. If you identify yourself by the phones you use, I think some deep introspection is needed.

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          • Anonymous
          • 7XX
          • 25 Sep 2017

          They probably realized that iPhone X will be a flop like the iPhone 8 thanks to Fail ID er I mean FaceID.

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            • Sean
            • ID4
            • 25 Sep 2017

            iPhones sell like hot cake notwithstanding the price point.

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              • Bewildered
              • LaT
              • 25 Sep 2017

              AnonD-234961, 25 Sep 2017Not sure about the author's logic, but by my basic logic th... moreAll it mean is that Apple do not pay now for stock that won't be sold for month

              It could be an accounting strategy or simply storage and quality control, rushing to fulfill orders singularly or a combination

              It could be the reason you stated as people opt for the iPhone 8 & 8+ as the X is too high a price for what is offered http://www.gsmarena.com/compare.php3?idPhone1=8064&idPhone2=8573&idPhone3=8858

              As you can see bezel less offers very little but the price of the phone increases a lot

              This does not mean total sales are down just that the X forms a smaller percentage

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                • Anonymous
                • fD7
                • 25 Sep 2017

                when 1000 people says ugly only 1000 more people just want to buy it and say "hey, i am rich. you see ?"

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                  • Anonymous
                  • gyc
                  • 25 Sep 2017

                  iPhone is ugly, and Sh*t. LG V30 best smartphone in the world for me.

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                    • AnonD-200528
                    • D7j
                    • 25 Sep 2017

                    May be makeups on too many people faces would fool the face id unlock so the main selling point of the device is not going to entice enough buyers!

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                      • Anonymous
                      • YcH
                      • 25 Sep 2017

                      Anonymous, 25 Sep 2017iPhone interest is slowing down. On the other hand Android ... moreYou guys have been saying this for 6years yet iPhone usage is at a all time high.

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                        • Anonymous
                        • w11
                        • 25 Sep 2017

                        to match the short cutout screens

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                          • AnonD-234961
                          • p$u
                          • 25 Sep 2017

                          Not sure about the author's logic, but by my basic logic this means that Apple expects lower demand, that's why it lowers orders.

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                            • Anonymous
                            • 6XU
                            • 25 Sep 2017

                            iPhone interest is slowing down. On the other hand Android market share is increasing.

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                              • AnonD-671124
                              • YMp
                              • 25 Sep 2017

                              I personally think this is being done because the iPhone 8 and 8 plus aren’t bringing in the customers as they’d have expected. Guessing their plan is to lower the availability of the iPhone X, hoping the customers will be forced to go for the 8 instead, which will simultaneously bring more profits to apple( as they are cheaper to make with still premium price tag) and keep the exclusivity the iPhone X as they had initially planned.

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                                • XXX13
                                • kcB
                                • 25 Sep 2017

                                It means that the low supply will result in higher demand.

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                                  • AnonD-659932
                                  • 4yM
                                  • 25 Sep 2017

                                  this makes sense considering the massive fail the iphone 8 and x are..

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                                    • AnonD-361638
                                    • 7k6
                                    • 25 Sep 2017

                                    Apple is Feeling Low about iPhone X.

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                                      • AnonD-361638
                                      • 7ke
                                      • 25 Sep 2017

                                      Another day and another IPhone X news...LoL

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                                        • Anonymous
                                        • d@D
                                        • 25 Sep 2017

                                        Anonymous, 25 Sep 2017Maybe they released this phone is not going to sell as expe... moreMaybe just maybe its actually too expensive for mere mortals to afford? The same goes for any phone from any company reaching this (quite frankly) ludicrously mad amount of money.