Sony Xperia XZ2 Premium arrives in the UK in late September

19 July 2018
It won't be cheap, but that's unsurprising considering what its official US price is.

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they should have sold it in Europe before in UUEE there they only buy subsidized garbage

    LG Superfan1, 20 Jul 2018Price too high by that time Note9 and iPhone trio would be ... moreWhat better?
    All I can see as of now is an existent Pemium overexpensive flg with best tech and best camera setup till this date.

    Those phones you mention arent even released yet, but judging by what those OEMs did in the past, seriously doubt they will offer anything better, if for the same pricetag.
    Apple will give you just a faster SoC again, maybe improve on gimmick face recognition.
    Sammy will add just an extra widelens camera or sth, for some gimmick extra camera feature, maybe.
    Pixel, wht, an extra gimmick feature camera too?
    How is that anything on par or somehow even better with this, to justify a 1000$ pricetag worth?

      Price too high by that time Note9 and iPhone trio would be unvieled and price around that a month later Pixel 3 all which sell way more than sony and offer better than sony except for 4k display

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        • Shui8
        • KZ8
        • 20 Jul 2018

        Tann Hauser, 20 Jul 2018What does profit talk have to do with this model release sc... moreThats the problem. I dont think XZ2 premium and XZ3 price will be far off. Everything about profits when it comes to put 2 flagship phones that not much differrent, u sacrifice your money release it at the same time, normal XZ2 timeline is okay. Take at movie on cinema, u dont want to put your movie on the same timeline as Avengers Infinity War lol.

          • ?
          • Anonymous
          • 39x
          • 20 Jul 2018

          Hmm gave up on sony after the xz premium.. business for smartphones is going down hill.

            Luxor, 20 Jul 2018Premium phone got to have that premium price tag. Whatever ... moreThere will always be cheaper devices, there are even cheaper flagships than for ex OnePlus 6 with same performance, so dont see a reason why people even buy cash out for that phone.
            The question is, What else would you consider at that 1000$ price tag?
            I cant think of anything better with that same extreme price tag.

              Shui8, 20 Jul 2018The point is, this is 1st time Sony doing like this. Dont t... moreWhat does profit talk have to do with this model release schedule talk?
              If some interested in Sony device want Premium they ll get premium, if they want regular flag they ll get XZ3....
              If they want the cheaper flag they ll go XZ2
              Different release schedules wont improve profits in any way...
              Lower prices will.

                • S
                • Shui8
                • KZ8
                • 20 Jul 2018

                Tann Hauser, 20 Jul 2018You mean like Apples same time iphone 8 and iphone X, or Sa... moreThe point is, this is 1st time Sony doing like this. Dont talks about apple, no matter what theyre doing, people will blindly buy it. Sony on the other hand are lower on market share, i dont know how they can make profit doing it that way.

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                  • Luxor
                  • tVv
                  • 20 Jul 2018

                  Premium phone got to have that premium price tag. Whatever the reason to own this XZ2 Premium it got to be the pure love for Sony branding and loyalty. Else, I see no reason to buy it. I rather spend money on cheaper flagship.

                    Shui8, 20 Jul 2018Again, the difference is minor and is the pricing between X... moreYou mean like Apples same time iphone 8 and iphone X, or Samsungs halfyear apart S9 and Note?

                    I dont see any difference here according to what any other OEM is doing.

                      • S
                      • Shui8
                      • KZ8
                      • 20 Jul 2018

                      Shanti Dope, 20 Jul 2018XZ3 will have 1080p 18:9 HDR display, while XZ2 Premium wil... moreYeah i know that, apart from that, no other differrents rite?

                        Shui8, 20 Jul 2018Again, the difference is minor and is the pricing between X... morePremium devices are not flagships. They are more than flagships. You can call it flagship but they are premium class.

                          Anonymous, 20 Jul 2018XA is not low mid, L series isL3 will maybe switch to Snapdragon series SoC by next year.
                          XA series must be upgraded to higher Snapdragon 600 series, maybe even the Snapdragon 710, while the 636 can go to the L series, along with a 1080p display.

                            Shui8, 20 Jul 2018Again, the difference is minor and is the pricing between X... moreXZ3 will have 1080p 18:9 HDR display, while XZ2 Premium will keep the classic 4K 16:9 HDR display. It also won't have that much price difference, since Sony products are very expensive in the US.

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                              • Anonymous
                              • 60E
                              • 20 Jul 2018

                              [deleted post]If u can it and throw it away, no one will pick the can

                                Why reveal it that earlier than its release date is a mystery to me. They plan to have it in stores at September, and at the same month reveal the XZ3 (probably)?
                                I don't see where is the profitable in that.

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                                  • Anonymous
                                  • XNk
                                  • 20 Jul 2018

                                  Shanti Dope, 20 Jul 2018When they are using a SD630 for their XA series, why would ... moreXA is not low mid, L series is

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                                    • Cali
                                    • Ibx
                                    • 20 Jul 2018

                                    Anonymous, 20 Jul 2018Sony's mobile busines is not profitable. Always fail every ... moreKinda like your thinking here on GSM. Hehehe

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                                      • Anonymous
                                      • n41
                                      • 20 Jul 2018

                                      Cali , 20 Jul 2018The Brits are on board with Sony, yes mates. Hehehe Sony's mobile busines is not profitable. Always fail every year.
                                      Sony should focus on ps and camera business and stop selling phones

                                        Some listed preorder sources already as low as $839 USD, or about $645 GBP. Dunno how hard Brits would be hit with import fees, though, or if it'd be worth the difference.