Games from HTC's Viveport store will soon support the Oculus Rift

16 August 2018
This will expand Viveport's customer base and could steal away Steam users.

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They're afraid of loosing sales of the stand alone HTC vive that could potentially be lost if they made a competing product like phone that offers VR like Samsung.

Also note that HTC VR division makes more money than it's smartphone division.

    You know, I find it funny that HTC is amazing at VR, yet they haven't decided to make their own VR headset that works with their phones like Samsung