Essential cuts 30% of its workforce
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- AnonD-598579
- S12
- 18 Oct 2018
Anonymous, 18 Oct 2018Nailed it. The device was a looker, but everything else was... moreIf you want to make it in this times as a new phone manufacturer you have to be a game changer. Trying to take what is best from all phones and put it in the same package at an affordable price. Of course this is almost impossible for a new company with not so much money to throw around.
Look at Huawei, what was Huawei couple of years ago? Just another Chinese company trying to get by. Similar examples will be Xiaomi or Meizu. But then again, they had the Chinese market to thank.
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- Anonymous
- myM
- 18 Oct 2018
Anonymous, 18 Oct 2018Ouch! It's proof that fast Android software updates alone a... moreNailed it. The device was a looker, but everything else was missing.
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- Anonymous
- jIa
- 18 Oct 2018
The cellphone media had it in for Rubin day one. The phone received terrible reviews yet when Pixel came out full of problems it received great reviews. Add to that, arm chair experts who think their phone is the only phone and have to slam all others..
- Snapdragon
- InL
- 18 Oct 2018
most of you don't know what you are talking about. it's all about brand name. Honestly i don't know who is buying essential phone. i didn't even know their name until i saw a list of phones getting Android pie upgrade. and yet i live in USA. who says people don't care about stock Android? put stock Android on Xiaomi phones and you will see how people will rush x100 of what they have now as customers. They have no Name in the market that's the issue here.
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- Vergil666
- p48
- 18 Oct 2018
Anonymous, 18 Oct 2018Proof that majority dont care about stock androkd and fast ... morerather proof, that majority of buyers dont even know what stock android means let alone know who andy rubin is or this phone existed to begin with, did you ever seen an ad somewhere on the street, tv or internet for essential?
- AhmedShaikh
- KAD
- 18 Oct 2018
Anonymous, 18 Oct 2018Proof that majority dont care about stock androkd and fast ... more^ proof that majority phone users are a barrier to smartphone innovation
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- Anonymous
- mx{
- 18 Oct 2018
Proof that majority dont care about stock androkd and fast updates lmao
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- bug
- pXm
- 18 Oct 2018
Called from day 1.
They decided to sell quick updates to the only market segment that was already getting quick updates. And they had pretty much no other differentiator.
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- Anonymous
- sxr
- 18 Oct 2018
Ouch! It's proof that fast Android software updates alone and good but crippled auto mode only smartphone cameras don't guarantee an Android phone's success. This is the cut throat Android world, not Apple's play land or toy land. It's the same with Google's Pixel phones really, although Google can afford to bleed and be dumb over and over again. (I call it insanity: Doing the same crippled feature set phone over and over again and expecting improved sales results everytime).
Bottomline is, in the Android world, nobody wants to buy overpriced junk that only has fast android software updates and a good but crippled auto-only camera mode to offer but lacking in the most basic of features: no dual sim, no headphone jack, no micro sd storage expansion and no big 4000mAh battery. Most android users nowadays expect those things to be part of the basic, essential, 'android phone' package, which ironically, the 'Essential' phone and Pixel phones don't have. If a manufacturer can't even provide those basics, how can they expect to compete and win in a highly competitive market? It's like bringing in a traditional one-sport capable athlete into a decathlon competition.
The android world is not like Apple's world where dumb users keep on buying obscenely priced, crippled, featureless iPhones just because Apple tells them it removed those features because they are 'the future', and just because users can brag about the iPhone price tag and the Apple logo everywhere they go. As you can guess, it's for very juvenile reasons that's why iPhones are very popular with kids and teenagers while their dads and moms sport more capable flagship android phones (not those crippled Pixel phones or Essential phones).
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- Anonymous
- 0BG
- 18 Oct 2018
Domestoboto, 18 Oct 2018This is what happens when people don't educate themselves w... moreLOL are you serious? People didn't buy it exactly because they didn't want a crippled iPhone clone, but a functional, practical device. People only buy crippled stuff when it's Apple (Or Samsung, although their phones don't lack many features yet) or other established brand. Brands like Essential are supposed to be aimed at geeks and yet what they offered was for the type of people who buy iPhones and other shiny toys just because they are shiny and expensive (But these people don't even know Essential exists and won't buy an Essential).
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- AnonD-632062
- 3Ye
- 18 Oct 2018
They were doomed to fail the moment they released a half-baked modular phone that came with one of the first notches in a smartphone, an exorbitant starting price, had mediocre cameras, poor battery life, no microSD card slot and no 3.5 mm headphone jack.
Did Andy Rubin think he could skimp on all these essential features and release a iPhone-inspired product that the masses would accept it?
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- Anonymous
- jIT
- 18 Oct 2018
Well the problem was they tried to pull an Apple initially but fell short especially releasing a phone with a camera app that lacked a lot of features and also lacked a headphone jack.
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- Vergil666
- p48
- 18 Oct 2018
what a shocker... a company trying to make it big with a phone like all the others, no advertisement whatsoever and solely trying to sell the phone with the prestige of the name of the founder andy rubin who is only known by geeks and such. general public doesn't even know who that is or that this phone ever existed lmao
- ?
- Anonymous
- myM
- 18 Oct 2018
Domestoboto, 18 Oct 2018This is what happens when people don't educate themselves w... moreThis o's what happens when you deliver a pet project, without it being truly competitive. Do you think Tesla would have done so well if their products had been lacking? The Essential phone had poor cameras. It had adequate battery life, limited availability, no good will from consumers and little chance. If it had Pixel cameras, wireless charging, 2 day battery life, and some wide availability, then they could have stood a chance. For me, they were beautiful, but unavailable on my carrier/in my country.
- ?
- Anonymous
- XTS
- 18 Oct 2018
I guess they're sticking to the 'Essential' staff XD
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- Domestoboto
- PBG
- 18 Oct 2018
This is what happens when people don't educate themselves when buying a smartphone and only choose to buy an "Apple" or "Samsung Galaxy" smartphone - companies trying to buck the trend and do good end up collapsing (Motorola) or getting bought out (Nextbit) left, right, and center.