Netflix drops in-app purchase option for subscriptions on iOS

29 December 2018
Customers will now have to sign-in from the website for a new subscription.

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mark, 02 Jan 2019i dont get it.. LOl you use apples system to get customer and no... moreYou realize that apple is basically charging a 15% processing fee right? Most companies charge at most 5%. Why should Netflix have to pay a 10% premium for payments processed through Apple? It's not like many of those customers, if any at all, will drop Netflix because they cannot pay through iTunes. There are several options that are just as simple.

  • Anonymous

mark, 02 Jan 2019i dont get it.. LOl you use apples system to get customer and no... moreWhy should Apple get part of a monthly subscription????

  • Anonymous

mark, 02 Jan 2019i dont get it.. LOl you use apples system to get customer and no... moreNetflix. Apple is doing absolutely nothing and get 15% of the profits while Netflix, the people spending millions to provide you with the money, have to lose money?
Netflix doesn't need Apple, Netflix is on basically every electronic device created in the last 5 years.

  • mark

i dont get it.. LOl you use apples system to get customer and now they are afraid to get cut by 15%. Apple also needs money to support the server cost on the app store.

So netflix wants to use app store for free now who is greedy apple of netflix

  • Anonymous

Bewildered , 30 Dec 2018Commission is and should be invisible to purchaser If you as ... moreAre you dumb... the fee isn’t invisible.. the fee being talked about is the same sort of fee that affects , Spotify , deezer , tidal and YouTube music all of which state if you go directly to them and login via you’re computer you can save money. Spotify is £12.99 along with deezer on iOS which is £2.99 more than going direct , tidal hi-fi is £25.99 or 19.99 directly.. on music services it seems to be 30% so it seems if Netflix is only getting 15% it because apple can’t compete in such a way yet. As such you can save by going direct instead of through iOS regardless if you use Apple Pay or using you’re credit card or through Apple gift cards. Yes there may be addidatial cost for Apple Pay , but there is with all credit cards company’s so I can’t see that being the issue. Also I assume it would effect them the same on android pay.. soo

  • Anonymous

Anonymous, 30 Dec 2018No they don't Yes they do , the extra fee goes to Apple though..

  • Anonymous

Fayth, 30 Dec 2018and Netflix will be banned on AppStore :DHighly doubt it , this is common among ,Spotify , tidal , deezer YouTube music in terms of the extra fees

  • Anonymous

Bewildered , 30 Dec 2018Commission is and should be invisible to purchaser If you as ... moreYou don't even know how the world works,
Gameing store take the same , if you're using a card debit or credit, the bank or network takes a percentage , retails like Amazon and Best buy take a percentage 5-15 . That's how thing work.

Netflix on Android doesn't even have the option , I was told it was there through play store but they took it out a while back, no one made a fuss

  • Anonymous

Tearing down Apple's walled garden. Good decision, and I hope other apps with in-app-subscriptions follow this model too, because in the end it means lower prices and less walled garden.

  • Anonymous

DreamzSolution, 30 Dec 2018...that would never happen, as Apple would be digging their own ... moreI agree that Netflix has much more power than Apple.

  • Bewildered

Just having a beer, 30 Dec 2018It may be, I haven't used iOS for the last 3 years. But you coul... moreCommission is and should be invisible to purchaser

If you as an agent (Apple) sign up say 20 customers, the principal Netflix pays the agent
Apple are just charging 15% for Netflix to have an Apple App

The 15% is extortionate, If I want a cash advance using a Credit Card I am charged 3% (debit cards i.e. my bank account my cash are free.

Netflix must have had a notice that the Apple fee was not included, but I dare say iPhone owners missed this and Netflix was left with the PR clean up

Apple pay (the only reason Apple partially activated NFC) is you pay for item X after having linked Credit or Debit card, and Apple I understand gets 2% anyway.

Apple pay is if sarcasm was being discussed is accurate

  • Anonymous

Of course, this is more inconvenient to customers, who can no longer just subscribe from within the app.

--- good. Walled garden kids (including Playstore and windows whatever) better learn the ropes outside their safe space.

This is a good move against this crappy duopoly they helped support.

and Netflix will be banned on AppStore :D

Anonymous, 30 Dec 2018Though in iPhone and iPad, you only have AppStore to rely to, no... moreIt may be, I haven't used iOS for the last 3 years. But you could bypass the step of paying to third party by requesting to log in to the app. App syncs with the web and provides you with an access to the service, if you paid online. This isn't against ToS, the only thing against ToS is if you tell the user within the app they have to pay thru another payment service provider, but the system they download the app from(app store)

  • Anonymous

abigfanoftechs, 29 Dec 2018No. They charge standard fee + 15% ... if you go via their site ... moreNo they don't

  • Anonymous

Just having a beer, 29 Dec 2018This isn't just Apple. All of them take a little cut from the pr... moreThough in iPhone and iPad, you only have AppStore to rely to, no other 3rd party option

Sue master, 30 Dec 2018More like "Apple sue Netflix because evading iOS tax" As long it's just payment removal and redirect to own site. and not ACTUALLY evading tax. why sue? /s

  • Sue master

Aramissss, 29 Dec 2018I think next step will be article named " Apple drops Netflix fr... moreMore like "Apple sue Netflix because evading iOS tax"

I hope the other IAP applications follow like Netflix

Aramissss, 29 Dec 2018I think next step will be article named " Apple drops Netflix fr... more...that would never happen, as Apple would be digging their own coffin. I can already imagine the backlash of iPhone/Apple users, as well as Samsung/Google taking full advantage of this in their campaigns.

If anything, in such a case, Apple is more likely to submit to Netflix's demands or work out a deal, cuz like it or not, these days Netflix is a make or break app.