Sony Xperia XA3 may actually be called Xperia 10, XZ4 could be the Xperia 10Z

13 February 2019
The new name will fit the major shift in design while retaining its lineage (X=10). 

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  • ?
  • Anonymous
  • xq5
  • 14 Feb 2019

Hey come on it isn't that bad name. Z10 or 10Z don't matter.

    • ?
    • Anonymous
    • Qch
    • 14 Feb 2019

    They should call it the TenZee. Why? Because Sony.

      What will it successor be called 20Z? 11Z? Imo they should stick with XZ sounds better

        • ?
        • Anonymous
        • 39x
        • 14 Feb 2019

        Sexperia X10 sounds better

          anonymous, 13 Feb 2019Woah there! Could you repeat what you just said? The part a... moreI said phone name, not brand name.

          For e.g. Pocophone sounds bad, but people still buy it because it comes from Xiaomi & provides good features for the price...

            every 3 years, Z (2013-16 started with Z) X (2016-19 started with X and X performance), 2019, new naming convention is used.

              probably to this, this year phone all be called 10 series as part of xperia anniversary when it was launched 2009, with X1 but that was win mob 6.5, so was X2 win mob 6.5, but the first sony ericsson X10 released in 2010 which was their first andriod phone, hence, the '10' moniker
              therefore :-

              Spring 2019: XA3 = 10a mid range , XZ4 = 10z flagship and maybe low end/entry level? 10c?

              F all/autumn 2019, XZ2 premium sucessor = 10z premium and XZ2 compact sucessor = 10z compact

              Spring 2020, XZ5=11z, etc.....

                it's interesting why they using it as it's 10th year anniversary

                X1 was the first xperia phone using win 6.5 released 2009, X2 was the 2nd, then X10 as 3rd, X10 was the first sony ericsson android phone and therefore they are resurecting the old name convention to represent 10 year anniversary, but they don't want to use X moniker as it's used by apple, thus. 10 moniker is better and simplier

                it's also noted that it's 40th year anniversary of walkman, they may changed naming convenction, from flagship audiophile NW-WM1a/z and audiophile nw-zx300 something new for 40th anniversary

                  • ?
                  • Anonymous
                  • XNk
                  • 14 Feb 2019

                  Stan, 13 Feb 2019Not going to happen. Sony is huge, with a very small mobile... moreErmm.. what happened to Sony Vaio again?

                    • ?
                    • Anonymous
                    • XNk
                    • 14 Feb 2019

                    As always, Sony's model naming makes no sense.

                      • ?
                      • Anonymous
                      • 7X1
                      • 14 Feb 2019

                      Its actually looking pretty good, finally the side FP is back and hopefully 3.5mm jack too....

                        • ?
                        • Anonymous
                        • j$Q
                        • 14 Feb 2019

                        Anonymous, 13 Feb 2019Sony is completely lost with naming scheme. They also didn'... morethey have made a few firsts in the past couple years. your statement is wrong.

                          • ?
                          • Anonymous
                          • IV8
                          • 14 Feb 2019

                          Anonymous, 13 Feb 2019Sony is completely lost with naming scheme. They also didn'... moreHello~ Here is the first Android smartphone with 21:9 screen.. It will be a trendsetter and you will see every chinese and even samsung lg htc will follow.. Mark my words

                            • J
                            • Jimbob
                            • AJr
                            • 14 Feb 2019

                            Sort your naming out Sony... xz zx zx1 xzx 1zx1 zz12z

                              • D
                              • AnonD-794992
                              • 0je
                              • 14 Feb 2019

                              Anonymous, 13 Feb 2019It seems that sony will die sooner than expectedwhy are you even excepting sony to die?

                                Anonymous, 13 Feb 2019jesus christ. how can marketing departments be so stupidHow can you blame their marketing department for bad specs? Their marketing department didn't even do anything. Literally, they didn't do anything.

                                  • N
                                  • Nickname
                                  • L7%
                                  • 14 Feb 2019

                                  Hahaha, good job Sony, that's the way to do it.... straight to the bottom of the sea. Maybe is a good choice to borrow something from chinese brands....

                                    • ?
                                    • Anonymous
                                    • a3P
                                    • 14 Feb 2019

                                    Xperia 10 should be a flagship name not a midranger. Stupid move.

                                      • ?
                                      • Anonymous
                                      • myM
                                      • 14 Feb 2019

                                      I'm partly pleased at a name change, as I just don't have a clie which is their top, medium, low end device. As for the tall screen, horrendous.

                                        • ?
                                        • Anonymous
                                        • LEi
                                        • 14 Feb 2019

                                        shortkey, 13 Feb 2019That's stupid. 10 should be reserved for something that's d... moreMore like dozens.