Sony's smartphone workforce to be reduced by 50% within a year

30 March 2019
Some of the Japanese employees to be transferred to other divisions, voluntary retirement on the table in Europe and China.

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  • 03 Feb 2021

DLLM, 02 Apr 2019Why is Sony still wasting money in a losing cause? It’s not... moreI feel like Sony is one of the only companies that sorta actually also cares about their loyal customers, so it's not all just business moves.

    A smart Shooter, 27 Apr 2019If you're leading like you say, without making any even bet... moreOf course i would be happy.
    Company needs profit. That's how business works. Not enough profit means 'shutdown'.
    If i were the leader, i would get much more profit by shutting down the mobile business.

      UltimateZeroSeconds, 16 Apr 2019Wow i'd love to. Trust me, if i were their leader i would ... moreIf you're leading like you say, without making any even better smartphone, then just give up like you said, will you happy!?
      Sony has improve and even advance each generation just the marketing strategy doesn't like you, like you spreading trolling spamming....

        A smart Shooter, 15 Apr 2019Wow you are so so clever, why Sony don't hire you as their ... moreWow i'd love to.
        Trust me, if i were their leader i would shutdown the struggling mobile division immediately. This division only wastes money and resources. Better move the workers to more successful business like ps and tv.

          UltimateZeroSeconds, 14 Apr 2019Actually they want to merge it with the other media divisio... moreWow you are so so clever, why Sony don't hire you as their leader. Hey still have time for give bad opinion, that's your way and your life!?

            A smart Shooter, 14 Apr 2019Nope, it just keep the right way on merge up with all media... moreActually they want to merge it with the other media division to shut it down slowly. they wil prioritize on tv and other media business. Phone will be less priority.
            And finally quit doing phone business.

              Predictive memorys, 30 Mar 2019So. Sonymobile finally die.Nope, it just keep the right way on merge up with all media division to proof that they have the same goals. When will you stop discredit Sony? It is mean anything to you?I hope you have a better life style.

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                • Anonymous
                • vV5
                • 07 Apr 2019

                Jabooty_Dubs, 01 Apr 2019True. Most of younger demographic use iPhones and sometimes... moreThey need plenty of bloggers and cloned writers to support the review flooding and spread good news and flag all the haters comments. But Sony don't do it.

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                  • Anonymous
                  • n41
                  • 03 Apr 2019

                  NoOne, 02 Apr 2019I remember how Sony-Ericsson was a great cell-phones and sm... moreYes. They bought ericsson completely only to reach their stupid goel of becoming "entirely sony" (no sony-ericsson). They had to pay a lot of money to do that.
                  Wasting money.
                  And then.. because of their very bad management, they have becomed like "sony-NoEricsson" today. Always very late to innovate, bad design, bad aftersales, etc etc.

                  Sony-NoEricsson is the stupidest big company i've ever seen.

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                    • Anonymous
                    • I8m
                    • 03 Apr 2019

                    Despite all issues they do have.
                    If they would simply market and actually release their devices better that alone would change things.
                    Let alone of they actually stepped up their game instead of just their prices.

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                      • Anonymous
                      • I8m
                      • 03 Apr 2019

                      mobileFan, 03 Apr 2019They should focus on few quality handsets like Apple. That could help but it doesn't have to be that way. And in the end might fail anyway because they would just release the same phones now. Just less of them. So same boat.

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                        • mobileFan
                        • 026
                        • 03 Apr 2019

                        They should focus on few quality handsets like Apple.

                          • D
                          • DLLM
                          • 5Mb
                          • 02 Apr 2019

                          Why is Sony still wasting money in a losing cause? It’s not like their mobile phones help them sell more of the other stuffs

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                            • NoOne
                            • wrH
                            • 02 Apr 2019

                            I remember how Sony-Ericsson was a great cell-phones and smart phones manufacturer... and now its look like everything is fade away after Sony thinks they can do better without Ericsson.
                            Sony has destroyed Ericsson's hard work with their pride.

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                              • Anonymous
                              • I8m
                              • 02 Apr 2019

                              Anonymous, 02 Apr 2019The word "literally" is redundant. How probable is your ... moreVery actually. Even though it also doesn't prove what they said about it meaning the issues not existing. And they could be lying about not facing them. But some me just have had numerous phones for many reasons including liking and trying many devices over years

                                LOL, 02 Apr 2019Worse still, they seem to believe that anyone who doesn't a... moreTrue. Samsung or Apple doesn't count Sony as their rival. But Market share isn't the marker for quality. is it?

                                Sony has a big problem in their marketing department. they have designed their phone as they wanted and never listened to what the majority wanted. I think bezel-less displays make the phone prone to damage. so finding a nice balance between the market demand and good-for-all is the wisest of all that Sony couldn't do. But they are one of the top innovators behind the uprising of mobile phones. First waterproof phone, first high-resolution display etc. etc.

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                                  • LOL
                                  • IWQ
                                  • 02 Apr 2019

                                  Anonymous, 01 Apr 2019No. Most are not. It is intact again just many people swarm... moreWorse still, they seem to believe that anyone who doesn't adore Xperia phones must be an iSheep or 'Shamesung' fan.

                                  Both Apple and Samsung have their own problems, but they're far, far ahead of Sony when it comes to smartphone market share. Apple and Samsung don't regard Sony as a smartphone rival in 2019. It's disingenuous to believe that they are Sony's rivals. Delusions of grandeur.

                                  Many of the harshest critics of Sony are former Xperia phone users. Take note of the keyword: 'former'.

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                                    • Anonymous
                                    • NHr
                                    • 02 Apr 2019

                                    I've been saying this was going to happen the last couple years...Sony was clearly going downhill....proof is in the pudding. Where is that boy Tann Hauser? Run and hide son...

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                                      • Anonymous
                                      • XNk
                                      • 02 Apr 2019

                                      Anonymous, 01 Apr 2019Your comment makes literally zero sense. What if he... you ... moreThe word "literally" is redundant.

                                      How probable is your scenario compared to him exaggerating?

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                                        • Anonymous
                                        • I8m
                                        • 01 Apr 2019

                                        AnonD-794992, 01 Apr 2019Back in the days I have send the Xperia z2 for repair. It w... moreNo. Most are not. It is intact again just many people swarming Sony pages and anything that is not praising Sony as God is considered hate.
                                        And that just makes you lucky that you only had to send it back twice where as many couldn't even get it fixed and many suffered the motherboard issues which were not even acknowledged as existing wine it clearly effects many devices for years.