Apple took 77% of the smartphone industry profits last quarter

06 August, 2012
Even though Apple only contributed to 6 percent of the overall devices, it took home the majority of the profits.

Sort by:

  • d
  • dishu
  • 98W
  • 07 Aug 2012

Fuji, 07 Aug 2012I still can afford an iphone but surely they're good at wha... morei like smart phone

    • S
    • Smart consumer
    • 4Hi
    • 07 Aug 2012

    A significant part of their profit comes from those overpriced 2-year contracts. No wonder Apple can't make any money in Europe :D

    I'm not pouring my cash into Apple's pockets every month. I have a droid and pay $30/mo for unlimited no contract data on TMo. How much does unlimited data cost on a US iPhone? Oh, yeah, you can't have unlimited data on a US iPhone :P

      • ?
      • Anonymous
      • u4j
      • 07 Aug 2012

      Iphone what we do, and where the we, the things we do, are just between me and you ;)

        • ?
        • Anonymous
        • u4j
        • 07 Aug 2012

        who said samsungs cheaper?.
        here in US, GS3 And Iphone 4S are for $199.99 on a 2years contract!. same price, but way different devices.
        the matter of the fact is, that you can take a horse to the water, but you cannot force it to drink it.

        OiS was revolutionary. it changed the entire concept of touchphone devices.

          • D
          • AnonD-65102
          • KiJ
          • 07 Aug 2012

          [deleted post]I'm agree with you. Apple really sells overpriced product. Android phones offer more choices at acceptable price range.

            • M
            • Mree
            • t7K
            • 07 Aug 2012

            This is not about Apple VS Samsung.

            This is about the accuracy of this reporting. Like what I've posted earlier, 6% sold units can't represent 77% of the total profit. It just doesn't make any sense.

            Again, get the price of each of the iPhones sold (which should only be 6% of the total units sold last quarter), then compare the sum of that to the sum of the other units sold. Especially to the top selling phones.

              • J
              • Jmaes
              • y$i
              • 07 Aug 2012

              They certainly have a great business model but what to do with all that cash. Why dont they be really innovative and develop real game changing software as hardware far outstrips current software demands. But what? The mobile phone is becoming your camera, video, game machine if you have a psychological problem and cannot communicate with the real world, so what to develop. The mobile is not a notebook replacement, so what to develop. Frankly OS's are becoming boring. Win 8 might change that, or Apple might pull something out of the bag, but it is difficult to see anything in the near future. I feel Apple could be in a hole of its own making. If they dont come up with something spectacular, one might as well just stick with a cheap rubbishy Android product, or a candy bar Nokia does the basic job. So where is the real next round on innovation.

                • w
                • wardroid
                • 0IF
                • 07 Aug 2012

                I am sorry guys but with %6 percent second quarter sell, %77 profit!!! I don't believe it, it is not possible with even overpriced smart phones etc... etc...

                Samsung sold more than 20 million S3 in almost 2 months!



                  • F
                  • Fuji
                  • 2CY
                  • 07 Aug 2012

                  Gauron, 07 Aug 2012you are happy that they are ripping you off?!! I dont disp... moreI still can afford an iphone but surely they're good at what they do.

                    • D
                    • AnonD-8044
                    • mX0
                    • 07 Aug 2012

                    Obvious they are going to get more profits. They overcharge anyway but a £100 increase for a doubling of memory in their iphones is pure greed.Dont forget they buy in bulk as well so it costs them pence to implement but 100,s pounds for customer.

                      • ?
                      • Anonymous
                      • 0Ut
                      • 07 Aug 2012

                      [deleted post]Something concrete to say?Android is running out of words?Just keep your "smart people"Android its just you,let others keep our Iphone,belive me its not for you!

                        • G
                        • Gauron
                        • LKm
                        • 07 Aug 2012

                        Anonymous, 07 Aug 2012Don't cry like a baby because of Apple success. I think you... moreyou are happy that they are ripping you off?!! I dont dispute that iphones are great phones and offer a consistent (though excessively restricted) user experience, but are you content to support a company that robs you blind?

                          • ?
                          • Anonymous
                          • t7P
                          • 07 Aug 2012

                          Anonymous, 07 Aug 2012That is no real argument... BMW and Mercedes are far better... moreyou know, this is not the phone for you. go find a phone that suits your need. no need for hating on apple because they did not do anything wrong to you in the first place

                            • D
                            • AnonD-51417
                            • vLy
                            • 07 Aug 2012

                            copycat samsung ...s3 lags

                              • ?
                              • Anonymous
                              • TSP
                              • 07 Aug 2012

                              Read about it here:

                              http://osxdaily.com/2012/08/06/nasa-mars-curiosity-with-macs-ipad/

                                • ?
                                • Anonymous
                                • TSP
                                • 07 Aug 2012

                                A ton of MacBooks and iPads were used by NASA for the recent Mars landing. Sorry try again.

                                  • R
                                  • Rick
                                  • F%h
                                  • 07 Aug 2012

                                  Android for smart people.. Apple for Rich people..

                                    • D
                                    • AnonD-43930
                                    • tYZ
                                    • 07 Aug 2012

                                    nokia is good for long term use! not iphone

                                      • i
                                      • iLogic
                                      • U@k
                                      • 07 Aug 2012

                                      Anonymous, 07 Aug 2012Don't cry like a baby because of Apple success. I think you... moreIt would be stupidity to assume that Apple makes the "best" phones. The only reason why Apple reports record profits is because of their exorbitant profit margins. Apple essentially uses average components and under their brand name price it above the standard high end rates. A good majority of the public buy the iPhone for the Apple brand, a funny fact is individuals who can barely afford to do so save up for months to buy an iPhone for the Apple tag. Thankfully Apple is no longer the desirable company it once was and is - like Sony is on it's final leg. It no longer is the "innovative" company it once was, sadly perhaps the only place where Apple excels is in the legal department.

                                        • ?
                                        • Anonymous
                                        • SY0
                                        • 07 Aug 2012

                                        Anonymous, 07 Aug 2012Well if you think overpaying for an Iphone is a good thing ... moreDon't cry like a baby because of Apple success. I think you are already out of your mind. We are happy and satified using Apple products but why you are questioning us? We are leaving in a democratic country and we have the freedom to chose what phone we want to use, don't you get that? Why you hate Apple so much, I don't think Apple did something bad or wrong to you, or is it because you cannot afford to buy their products? I don't know why there are still people on earth like you having a narrow-minded. You are so pathetic!!!!