Realme to partner with Kodak on its next flagship

02 July 2021
The Realme GT Master Edition is expected to be the first device with Kodak branding.

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  • karamona

Not the first device in partnership with Kodak. It was Motorola who first partnered with Kodak with the moto zine zn5 with variable lens aperture which was a niche even today.

  • IMO

I wonder how many millions Realme paid to get the 'partnership' with Kodak? Oneplus paid Hasselblad USD 150 million for 3 years, so Kodak wouldn't be cheap too. In the end, all that costs will be pushed onto Realme buyers.

  • Anonymous

Kodak is best photo company ev er.

  • hmm

MagicMonkeyBoy, 02 Jul 2021Cool! Kodak is going to turn heads. Very smart move from Realme. I dont see it turn any heads for it's name. Kodak was making film and wasnt about optics or anything i know of and probably all who remember Kodak think the same. And cameras went digital, then Kodak went to history books.

  • Anonymous

Just like the partnership OnePlus and Hasselblad did.
Which was upto no good.

Their cameras gonna disappoint everyone again.

Fayth, 02 Jul 2021Okay, now who's gonna take Nikon as their partnerInfinix and techno jk

Shui8, 02 Jul 2021I for one appreciate film-look graded photos. Its one of th... moreAnd where did the person say they doesn't like it?

  • Anonymous

kodak, 02 Jul 2021Will use their logo to lure customers.speaking of which, when did kodak change their logo???
so garbage, kind of like patreon situation, simplifing an already simple and neat and tidy good logo

This would have been amazing, in 1995.

  • Anonymous

Shui8, 02 Jul 2021I can bet those old Kodachrome & Ektachrome filters mus... moreLol you can find those filter in every social media apps and also every editing apps. They even maybe just copy and paste from one of these apps and put in realme's default camera app as a 'special' mode. This 'collaboration' does not have function besides just as a marketing to boost the sale by making customers thinking they have so 'unique' phone

Vasra, 02 Jul 2021Look, KODAK has nothing left. Only brand. Fuji actually ... moreKodak still produce film to this day. At least that aspect still live on.

We'll see.

  • Anonym

Anonym, 02 Jul 2021Kodak was the uncontested leader in photography, I was one ... more**it was one of their researchers -- not me personally (typo for "it") :)

Shui8, 02 Jul 2021I for one appreciate film-look graded photos. Its one of th... moreLook, KODAK has nothing left. Only brand.

Fuji actually has DSP algos to simulate their grain, emulsions and development (and they are good, and I like and recommend them).

This is 100% pure BS marketing move.

  • Anonym

Kodak was the uncontested leader in photography, I was one of their researchers that invented the first digital sensor and digital photography, only to them try to kill digital photography and invest all in film... such level of asinine thinking is a perfect fit for BBK!

  • Andres

BBK companies in a nutshell. Put your entire budget into marketing and partner with high profile brands, while releasing mediocre products.

  • Anonymous

Introducing the RK (RichKid) series of smartphones, RK1 by Realme and Kodak

Okay, now who's gonna take Nikon as their partner

Vasra, 02 Jul 2021Kodak brand? 😂 What can they offer? Film grain emulation a... moreI for one appreciate film-look graded photos. Its one of the reason why people bought Fujifilm & Ricoh mirrorless camera to this day.

If u dont like something, doesnt mean everyone else dont like it too.

I can bet those old Kodachrome & Ektachrome filters must be on board. Hopefully the quality is decent 👌🏻