Realme to partner with Kodak on its next flagship

Michail, 02 July 2021

Last week, we heard about a Realme GT Master Edition being in the works and now more info is starting to emerge. Realme VP Xu Qi Chase posted an image on his Weibo profile hinting it was taken from the unreleased device. We can see the name of the device is blurred out intentionally at the bottom of the image sample.

Realme VP Xu Qi Chase post on Weibo

Noted tipster Digital Chat Station also chimed in that Realme is preparing a collaboration with an established photography brand and the GT Master Edition will be the first phone to come out of it.

Digital Chat Station post

Another known tipster revealed the partner company is in fact Kodak. The legendary photography company filed for bankruptcy in 2012 and has since focused on software and hardware for commercial printing solutions.

Bald Panda post

Back in 2015, Kodak launched its first smartphone - the IM5 and then the camera maker also brought the Ektra a year later. You can read more about the Ektra and other weird phones here. In the meantime, we’ll be on the lookout for more details regarding the Realme - Kodak partnership.

Source 1 • Source 2 • Source 3 (all in Chinese) | Via

Reader comments

karamona
04 Jul 2021
PID

Not the first device in partnership with Kodak. It was Motorola who first partnered with Kodak with the moto zine zn5 with variable lens aperture which was a niche even today.

IMO
03 Jul 2021
tZk

I wonder how many millions Realme paid to get the 'partnership' with Kodak? Oneplus paid Hasselblad USD 150 million for 3 years, so Kodak wouldn't be cheap too. In the end, all that costs will be pushed onto Realme buyers.