Phil Schiller dismisses rumors of Apple making a cheap iPhone

11 January, 2013
Despite recent rumors suggesting otherwise, Schiller stated that it will never be the future for Apple.

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  • ?
  • Anonymous
  • IaH
  • 11 Jan 2013

Good strategy. Making a low margin phones with the large overhead of supply chain and support don't make sense.

Look at Samsung, they are only making profits in high end phones like Galaxy

    • ?
    • Anonymous
    • gLK
    • 11 Jan 2013

    yeah Apple, keep a high price on your iphone in an era where everything is falling downhill and you`ll do well in the future....I hate when corporations don`t foresee the future and this ignorance or arrogance will be Apple`s demise

      • D
      • AnonD-88083
      • PNe
      • 11 Jan 2013

      "Then again, with Apple's strategy of selling previous generation iPhones at a lower cost, one does have to wonder where this 'cheap iPhone' would fit and if it is even necessary"

      Totally make sense

        • D
        • AnonD-35392
        • 39x
        • 11 Jan 2013

        I doubt Apple will ever make a cheap (to buy) iPhone, for three main reasons:
        1) Apples "premium" brand image will be effected (just see the amount of iPhone faithful who troll the Android threads saying "you only buy Android because you can't afford an iPhone")
        2) A cheaper iPhone won't be that much cheaper to produce therefore their profit per device would suffer.
        3) A cheaper iPhone that's capable of most of what the flagship iPhone is would put some customers off buying the more expensive one, again effecting profits.

          • ?
          • Anonymous
          • mjP
          • 11 Jan 2013

          AnonD-78683, 11 Jan 2013Nokia sells cheap phones....so does everybody else and so are your posts, it's clearly you love Nokia but you are in the denial stage right now:). Don't worry, whatever phone you choose, the sky will still be blue, the birds won't stop from singing and chuck norris from beating...

            • ?
            • Anonymous
            • 7vd
            • 11 Jan 2013

            Apple and their ignorance will lead to their downfall......lol

              • D
              • AnonD-99616
              • sSW
              • 11 Jan 2013

              Apple has already made cheap iPhone, it's called iPhone5. But Apple sells it at expensive price. In other word, it's overpriced

                • y
                • yoyok
                • 6%i
                • 11 Jan 2013

                Will they do the same blunder?never selling below 9.7 inch ipad!never!!well..they see the chance not their ridiculous idealistic..

                  • T
                  • The run
                  • NmR
                  • 11 Jan 2013

                  Can't believe the were rumors of apple making a cheap iphone in the first place.apple wan't to make as much money as possible from each handset, so a cheap handset is not reasonable for them make.

                    • D
                    • AnonD-50404
                    • v{t
                    • 11 Jan 2013

                    ThankYou Jesus !

                      • D
                      • AnonD-78683
                      • fq6
                      • 11 Jan 2013

                      Nokia sells cheap phones.

                        • r
                        • riddimbob
                        • 3Ji
                        • 11 Jan 2013

                        dude should have kept his mouth shut and let the media keep talking about it. Nothing like free advertisement about your brand.

                          • S
                          • Sershan
                          • NH1
                          • 11 Jan 2013

                          it would be in apples on interest to do so, they would tap into other markets.

                            • G
                            • Gab de Monio
                            • uSN
                            • 11 Jan 2013

                            reposting:

                            i would like to dare Apple to do so . . ..

                              • G
                              • Gab de Monio
                              • uSN
                              • 11 Jan 2013

                              i would like to dare iphone to do so . . . .
                              its for their own benefit too . . . .

                                • D
                                • AnonD-74252
                                • vTQ
                                • 11 Jan 2013

                                LOL