HMD Global says it has pulled out of the flagship race

07 March 2022
“Making an $800 phone doesn’t make sense for us at the moment,” said HMD’s Global Head of Product Marketing.

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Cyberchum, 11 Mar 2022Color me surprised by your classification. Lol. Accordin... moreNotebookcheck isnt smartphone standard, if sd 480 is lowend why phones from Vivo, oppo, Motorola, Nokia and others cost $200 to $300? Is that low end price point?

Phones with sd 662 and 680 are available at cheaper price than sd 480 because sd 480 is tier above those soc.

    Cyberchum, 11 Mar 2022Color me surprised by your classification. Lol. Accordin... moreCORRECTION: when it fails to beat any *5G* 6xx series chip launched after it.

    We saw that with SD690, which impressed against SD765G, but got slapped by SD780G. It's better elder brother still got pummeled by SD778G.

    CPU review sites still class 4xx as low end. Qualcomm, on their own, isn't stupid. Like I said before, a new 4xx catching up with or beating the existing top 6xx or even 7xx chip doesn't mean anything when the next top 6xx or 7xx beats it. It's how you know what that 2/4/6/7/8 stands for:
    2 and 4= low-end
    6 and 7= midrange
    8= highend

    Trying to change that to fit your narrative is weak.

      Hemedans, 10 Mar 2022Snapdragon 870, 888, 8 gen 1 highend Sd 778G, 780G and 7... moreColor me surprised by your classification. Lol.

      According to notebookcheck (they know about CPUs more than you do), "the Qualcomm Snapdragon 480 5G (SM4350) is a lower mainstream SoC for (Android based) smartphones and tablets."

      You know that it's a low-end chip when it fails to beat any 6xx chip launched after it.
      PCmag's subtitle reads "The Snapdragon 480 doubles CPU and GPU performance and introduces 5G into even lower-end phones."

      Now, go find us a reputable website that corroborates your stance. Until then, it's just your subjective take.

        Hemedans, 10 Mar 2022Snapdragon 870, 888, 8 gen 1 highend Sd 778G, 780G and 7... moreWell, I'd lie if I say that I didn't expect that from you.

        Sorry to break it to you, however, the SD 480 and it's + brother is only a. midrange SoC in the current generation in your biased opinion.

        According to notebook check, "the Qualcomm Snapdragon 480 5G (SM4350) is a lower mainstream SoC for (Android based) smartphones and tablets." https://www.notebookcheck.net/Qualcomm-Snapdragon-480-Plus-5G-Processor-Benchmarks-and-Specs.596826.0.html

        Now, you don't need to agree with that. But, you need to provide link(s) to reputable sites to substantiate that take of yours. Until then, it's just your opinion.

          • ?
          • Anonymous
          • fnF
          • 10 Mar 2022

          Their pull out game is strong

            Anonymous, 08 Mar 2022All newer flagships miss something you would expect. HahahaLooks like I will wait long, for that xperia fold 3 :)

              Cyberchum, 10 Mar 2022Maybe you need it reiterated again, because you keep avoidi... moreSnapdragon 870, 888, 8 gen 1 highend

              Sd 778G, 780G and 778G+ upper midrange

              Sd 750, 690, 695, 480, 480+ midrange soc

              Sd 680 low to midrange.

                Hemedans, 10 Mar 2022-mediatek G96 released june 2021 -snapdragon 480 january 2... moreMaybe you need it reiterated again, because you keep avoiding it: Kindly classify SD chips of 2021 till date into low-end, midrange and highend, please. Let's find out how correct you are—or expose your weak stance.

                In case you don't know "SD" stands for snapdragon. Don't waste your time throwing "MTK", which stands for Mediatek, into it.

                Thanks!

                  Cyberchum, 10 Mar 2022I wish to believe that you were under the influence when yo... more-mediatek G96 released june 2021
                  -snapdragon 480 january 2021
                  -dimensity 700 march 2021

                  So sd 480 is older than newer midrange and its still more powerfull but.

                  And this is classification of sd series.

                  -200 series lowend
                  -400 series lowend or midrange
                  -600 series midrange
                  -700 series midrange or upper midrange
                  -800 series flagship.

                  And this is not the first time Qualcomm did this there was a time sd 625 was a most famous midrange then they anounced sd 450 which was rebrabded sd 625.

                    Hemedans, 08 Mar 2022Snapdragon 480 has Cortex A76 cores in cpu side same as sna... moreI wish to believe that you were under the influence when you read my comment, that you don't exhibit such poor reading comprehension under normal circumstances. So, I'll ask again: "Kindly classify SD chips of 2021 till date into low-end, midrange and highend, please. Let's find out how correct you are—or expose your weak stance." OR is that too difficult for you? Lol.

                    Bringing up chips released before 2021 is shitty logic. How you find out current classifications is with chips in the same generation. Or is SD865 still a flagship SoC? I mean, SD870 was never a flagship SoC, but still bettered it in most areas. Should we call SD480 a highend chip, then, since it beats SD835, a one-time flagship? Face the fact: Snapdragon 480 is a low-end chip. That it betters previous generations of midrange chips—and even flagship ones—is a moot point. Of course, that is to be expected in a constantly improving space.

                      • ?
                      • Anonymous
                      • Nv$
                      • 10 Mar 2022

                      Good choice, I should know, am still in love with my Nokia 3.4.

                        Melkofficial , 08 Mar 2022That's it, I am never gonna buy another Nokia after my... morethat phone souldntve even lasted that long.

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                          • AnonD-1040250
                          • nEY
                          • 09 Mar 2022

                          Acorns, 08 Mar 2022Whether folks like it or not specs sell phones and numbers ... moreI don't agree, the average joe will go and buy what ever there budget can afford rich or poor they see a phone they like they buy it, and would not have a clue on specs and numbers and simply would not be interested one jot! They maybe swayed by the brand name for reputation or who they have heard of etc.

                          It's only people that are interested in phones that know about specs and numbers and go on about them like life depends on them.

                          Cheap sells and if it works ok people don't care.

                            • M
                            • Melkofficial
                            • CAG
                            • 08 Mar 2022

                            That's it, I am never gonna buy another Nokia after my Nokia 8 dies.

                              Cyberchum, 08 Mar 2022Oh, SD480 is midrange? Kindly classify SD chips of 2021 til... moreSnapdragon 480 has Cortex A76 cores in cpu side same as snapdragon 720, 730, 732G, 860 etc neither of those soc is lowend. In mediatek you have G95, G96, g90, dimemsity 800 and 820 neither of these are lowend.

                              As i said Above even 2022 Redmi note 11 pro use Helio G96 which use equivalent cortex A76 and overall inferior soc to sd 480. There are lot of midrange with cortex A76 cores.

                              In Gpu snadragon 480 use adreno 619 same Gpu as snapdragon 695 and 750 its midrange gpu. This gpu is faster than Mali G57 MC2 which you find in many Midrange soc like Helio G96, dimensity 700, 810 etc

                              There isnt a single thing which suggest sd 480 is low end soc, its just you guys Hate it by looking at its name.

                                Hemedans, 08 Mar 2022Sd 480 is midrange soc and its better than many midrange so... moreOh, SD480 is midrange? Kindly classify SD chips of 2021 till date into low-end, midrange and highend, please. Let's find out how correct you are—or expose your weak stance.

                                Yeah, comparing SD480 to 3+ years old chips, and claiming that it's midrange, as a result, is simply faulty thinking. If SD480 is midrange, what new Qualcomm chips are in the low-end category, then? Kindly tell us.

                                  • ?
                                  • Anonymous
                                  • CbD
                                  • 08 Mar 2022

                                  Get out of midrange phone market. Focus on less than 250$ phones. Africa, south america is a growing market. Leave USA to APPLE.

                                    FatShady, 07 Mar 2022thats because to them, an 800$ phone would come with an sd ... more780 is actually pretty competitive SoC. And i never charge my phone with higher wattage than 15. About cameras... Well, 808 Pureview was the last phone i bought from Nokia, so that's that.

                                      • ?
                                      • Anonymous
                                      • NUW
                                      • 08 Mar 2022

                                      LG actually had flagships. HMD has never released a flagship.

                                        It's a shame as I owned an N8 and thought it was an excellent phone, with good specs and a great screen. If they still produced a flagship phone I'd still buy it s I liked the quality HMD bring to the market

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