Google joins hands with McLaren Racing to promote Android and Chrome
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- Diggs
- vp2
- 28 Oct 2022
Should have used Pixel brand to advertise
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- Anonymous
- p$Z
- 19 Mar 2022
KondriX, 17 Mar 2022I really don't understand this type of advertising.. I... moreIt's about trust. The exposure brings familiarity and trust, that's how you discover and try new products. Products are competing for your limited useless short lived attention.
- K
- KondriX
- pku
- 19 Mar 2022
Anonym, 17 Mar 2022F1 is an "high-rollers" sport with very high adve... moreI guess you're right, but when I go to watch sports, I watch sports and I don't care what is painted on the car. But I think this works on some sub-conscious level of the human mind.
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- Anonymous
- 0WA
- 18 Mar 2022
Why? Are they scared Edge is gaining market share? What a waste of money.
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- Alan
- ibn
- 18 Mar 2022
Great can't wait for my new Pixel 7 with McLaren branding. Plz make it happen.
- Rotciv Ikias
- r3H
- 17 Mar 2022
Darknoor, 17 Mar 2022I never expected McLaren to sink so low.Google is not a low what company what are u commenting😶😶😶😶😶
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- Anonym
- Lci
- 17 Mar 2022
Darknoor, 17 Mar 2022I never expected McLaren to sink so low.That's how the porpoising effect works for every team, no one expected the car to sink so low, but getting a major sponsorship such as Google/Android would leave anyone ecstatic.
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- Anonym
- Lci
- 17 Mar 2022
KondriX, 17 Mar 2022I really don't understand this type of advertising.. I... moreF1 is an "high-rollers" sport with very high advertisements fees, thus a prime venue for luxury brands and very premium stuff (with few exceptions here and there). The point is, in a world where iOS and iPhones are the "default" premium choices, there is a car proving that Android already made the cut into the "high-rollers" world.
It's all about brand recognition in the very top tier. Crushing the idea that Android is only for the broke masses or those that don't know any better. It will be hard to break the heard mentality, though.
- YUKI93
- IVG
- 17 Mar 2022
KondriX, 17 Mar 2022I really don't understand this type of advertising.. I... moreThis is more about the utilization of Android and Chrome devices to the team. It's the same story as Lenovo's current partnership with Formula One Management (FOM) itself where Lenovo will provide their technology and products to the whole sporting organization.
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- Anonymous
- XSf
- 17 Mar 2022
Anonymous, 17 Mar 2022Visibility is enough, a ad on a F1 car is seen by millions ... moreMillion doesn't make the world
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- TJM
- Twq
- 17 Mar 2022
Won't the car just start lagging now?
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- cheezo
- mK4
- 17 Mar 2022
KondriX, 17 Mar 2022I really don't understand this type of advertising.. I... moreexposure is a HELLUVA drug
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- Anonymous
- fFC
- 17 Mar 2022
KondriX, 17 Mar 2022I really don't understand this type of advertising.. I... moreWell, some people in my country also questioning the same things when our local company sponsor an F1 team ... And apparently this kind of marketing really bring success as that brand now being recognised in other part of the world .. plus being able to present in big market like China.
- ?
- Anonymous
- 0FS
- 17 Mar 2022
KondriX, 17 Mar 2022I really don't understand this type of advertising.. I... moreVisibility is enough, a ad on a F1 car is seen by millions of eyes.
- K
- KondriX
- pku
- 17 Mar 2022
I really don't understand this type of advertising.. If McLaren team wins, everybody will be in a rush to buy an Android device?