Samsung Australia fined AUD 14M over misleading water resistance ads

23 June 2022
The lawsuit was filed by The Australian Competition and Consumer Commission (ACCC) back in 2019.

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Foxtrot2Novmbr, 23 Jun 2022Meanwhile I manage to use my iphone 12 pro max. And take un... moreYou can do this with any phone that has this certification. Even the Samsung S8 from this article. The point is that it's not tested or rated to be used in these conditions. Just like your iPhone. They're all prone to water damage.

    SShock, 23 Jun 2022No one got "caught". IP ratings are extremelly we... moreTime for you to Google old commercials. Sony was caught on guaranteed water proof phones.

      • ?
      • Anonymous
      • YUU
      • 23 Jun 2022

      Lol Samsung 🤣

        • d
        • derrr
        • GTn
        • 23 Jun 2022

        SShock, 23 Jun 2022No one got "caught". IP ratings are extremelly we... moreQuote from the article: "The Korean tech giant repeatedly advertised several of its Galaxy S, Galaxy A and Galaxy Note phones as being suitable to use in pool and sea water in its marketing ads".

          Foxtrot2Novmbr, 23 Jun 2022Meanwhile I manage to use my iphone 12 pro max. And take un... moreIt's usually smart to rinse devices with normal water afterwards. When salt water dries it tends to leave salt crystals behind which can damage gaskets. Mostly because of that. Shouldn't really affect other things that much if at all (glass and aluminium/stainless steel).

            Olympus Oms, 23 Jun 2022So? Sony started. Apple failed first and then Samsung. In E... moreNo one got "caught". IP ratings are extremelly well defined and specifically exclude chlorinated water (pool water) and salt water (sea water) from ANY rating. But dumb people don't know a difference between advertisement exaggeration to make it exciting to watch and what IP rating actually is. No one wants to watch a smartphone ad where some bloke is explaining IP rating specifications for half a minute and how that actually affects water resistance. You make the advertisement with dude surfing on a huge wave or a photo of a diver with a whale. That doesn't mean you're suppose to dive or surf with your phone. That's just stupid.

              Meanwhile I manage to use my iphone 12 pro max. And take underwater photos/videos of red garra while eating my feets dead skin without any problems. And after rinsing it with a tap water and drying it for 24 hours. Speakers and charging port works like nothing happened.

                It's why it's dumb to pay for IP certifications. Also people are dumb. I take ANY water resistance as last measure of protection, not "lets surf with a phone stuck in between my butt cheeks during a hurricane".

                It's nice to know phone has rubber gaskets all over the ports and speakers and I'll understand that it may protect the phone if worst happens, but I'm not going to intentionally dunk it in water. I've had proper dive watches and I always avoided wetting them even when washing hands. If they got wet, fine, but I didn't intentionally do it because it's unnecessary.

                  • ?
                  • Anonymous
                  • swC
                  • 23 Jun 2022

                  Scamsung are a dirtbag company. End of.

                    IP rating is now joke for advertisement i guess

                      Olympus Oms, 23 Jun 2022So? Sony started. Apple failed first and then Samsung. In E... moreThe case went to court in 2019.

                        Ahahaha...

                        That guy in the one ad talking about how DisplayMate being the most reputable display testing organization in the comment sidebar really made me laugh. That's just hilarious to see in print.

                          And it's also nobody's fault that kids doesn't know the difference between resistant and proofed. But then again, many sellers doesn't even know it. They only know money.

                            So? Sony started. Apple failed first and then Samsung. In Europe the advertising was changed immediately after Sony got caught. So if Australia first stopped now, then they are several years behind!