Ming-Chi Kuo: demand for iPhone 14 Plus weaker than for mini, 14 Pro Max surpasses its predecessor

12 September 2022
Overall, the Pro models are doing better than the two non-Pro models, at least based on this early analysis.

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Bodygard, 12 Sep 2022In total, iPhone 14 (pro and non-pro models) will sell less... moreI think Pro models will sell well, but not vanilla models. Mostly because vanilla ones are basically renamed iPhone 13. iPhone 14 Pro models however are a "preview" of iPhone's future. It's what we'll have for a while now. I just hope poor sales of vanilla models will be an indication that pricing is totally absurd in Europe and that it really doesn't bring anything new to the table.

    In total, iPhone 14 (pro and non-pro models) will sell less than iPhone 13 models. It'll be a mediocre year for Apple. Pre-orders tell little, what matters is the demand through the weeks and months ahead.
    I mean it's no surprise, Apple in the last years has been very slightly updating it's iPhones and the prices are going up and the economy is bad. So, people will buy less.

      • J
      • Jon23
      • 0CS
      • 12 Sep 2022

      I don't get why they didn't price plus model at 799 and regular one at 699 as last year's mini with $200 price gap from pro model. I guess plus model will just serve as motivation for customers to go for pro models.

        Anonymous, 12 Sep 2022Iphone 14 is biggest disappointment in Apple history and wi... moreThis same been said since first iPhone and every year Apple is doing better and better and this year won’t be any different. Mark my word

          • ?
          • Anonymous
          • 3SI
          • 12 Sep 2022

          wara ngangkang, 12 Sep 2022apple should get rid of non pro model, sell only pro and pr... more3 sizes, and $100 off, then it could be the main and only line. But Tim Cook‘s Apple won’t do that because upselling $200 from 14 to 14 Pro (without third lens and matte back and glossy frame, and now even new notch) is easier than upselling $100 from 13 Pro to 14 Pro (only new notch), and the margin on 14 is bigger than on 13 Pro. He rather has a more complicated lineup that brings better profit than a simpler lineup that is easier to understand.

            • M
            • Moss
            • SpJ
            • 12 Sep 2022

            Not surprised, iPhone 14 isn't really an upgrade 😶

              • b
              • bla.bla.meh
              • 8r$
              • 12 Sep 2022

              well, 14 Plus is basically worse 13 Pro Max, which right now costs about 80 USD more in my country, so its better to buy 13 Pro Max and get better cameras and 120hz display (and better color versions).

                Ok, 12 Sep 2022Instand Karma for Apple killing the IPhone mini!No karma here

                Correlation is not causation

                  • ?
                  • Anonymous
                  • 3SI
                  • 12 Sep 2022

                  AnonD-1022549, 12 Sep 2022I saw this coming from a mile away. The normal 14s suck an... moreI think most people just want the better battery life. I‘ve only heard one person who specifically bought the S22 Ultra because of the big display and stylus as her eyes are rapidly getting worse, but I know many more who‘d prefer their phone to be 6.1 inch or smaller with the highest end specs (including battery life).

                    • ?
                    • Anonymous
                    • 3SI
                    • 12 Sep 2022

                    Mini 👍
                    Plus 🤷‍♂️

                      • ?
                      • Anonymous
                      • YUU
                      • 12 Sep 2022

                      LoL 🤣🤣 if I want bigger iPhone, I'll go with Pro Max. But I'm not. I only going to buy 6.5 inch below. Let this be a lesson for Apple that people want compact size phone. I'll bet iPhone 15 will have Mini version back 😎

                        • ?
                        • Anonymous
                        • 0p}
                        • 12 Sep 2022

                        Iphone 14 is biggest disappointment in Apple history and will mark start the demise of Iphone along with Apple.
                        Mark my words.

                          • D
                          • AnonD-1022549
                          • Iby
                          • 12 Sep 2022

                          Raffel, 12 Sep 2022Then, why is the iphone 14 pro max selling more than iphone... moreBecause there are also a lot of people who want the flashiest model no matter what, and/or there are just genuinely a lot of "pro" users upgrading this time around.

                            AnonD-1022549, 12 Sep 2022I saw this coming from a mile away. The normal 14s suck an... moreThen, why is the iphone 14 pro max selling more than iphone 14? The probe is that the procing of the max is close to the 14 pro.

                              The 14 (read as 13) is already a perfect iPhone for most people. Great cameras + decent screen size + great battery life, etc. Spending an extra $100 just for bigger battery and display is definitely a dumb move. Might as well spend another $100 for a HRR and brighter display, MUCH better cameras, faster chip, AOD, new design (+ dynamic island) and many more. Had they put a larger price gap between the plus and pro, I'm sure the plus will be able to at least sell better than its current condition

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                                • observer
                                • vaS
                                • 12 Sep 2022

                                This looks like something Apple would celebrate, actually. They crippled their vanilla flagships so much to upsell their Pro variants and it seems to be working. And like with every other trend that is not beneficial to end users, I can totally see other brands adopting this strategy as well.

                                  Anonymous, 12 Sep 2022Last interesting iphone was the 1st generation. Now you're just making things up. First generation was exciting because it was while new concept for a lot of things. iPhone 4 was revolution because it just outdid everyone with hard specs. iPhone X was huge because of full display without any dedicated physical or on screen buttons and amazing FaceID. And I'd say Pro versions of iPhone 14 are quite significant again, with the new pill punch hole, sorry, "Dynamic Island" and quite significant spec upgrades. They had several outstanding models. Maybe not by throwing specs up front like the rest, but as complete package. There were models that were standing out significantly.

                                    • w
                                    • wara ngangkang
                                    • Kxe
                                    • 12 Sep 2022

                                    apple should get rid of non pro model, sell only pro and pro max model, name it as standard model.

                                      • ?
                                      • Anonymous
                                      • Lkg
                                      • 12 Sep 2022

                                      SShock, 12 Sep 2022That's to be expected. Vanilla iPhones just don't... moreLast interesting iphone was the 1st generation.

                                        That's to be expected. Vanilla iPhones just don't represent any upgrade value to anyone. If someone didn't upgrade to iPhone 13, they wouldn't to 14 either since they are the same. Paying full price just for Photonic Engine and Satellite thing just isn't worth it and that particularly applies for Europe where price was jacked up and we don't even have the satellite thing as option.

                                        The way they did this year's release, they should just keep iPhone 13, discount it a bit and not even bother re-releasing it as 14, just new iPhone 14 Pro models. And then with iPhone 15, release both again. I wouldn't mind that, but current way they did it feels lazy and greedy. And it's weird saying that for Apple, but it's exactly that.