Bloomberg: Apple will not increase iPhone 14 production targets

28 September 2022
The target for the whole family remains at 90 million (as it was this summer), but there will be a shift towards the Pro models.

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Monica, 22 Oct 2022But if your last one is iphone 7, what will be your approach?No one will blindly go for hunting iphones.
People still close iPhone 11,12 against 14.
So mere improvements won't bring huge crowd.

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    • Monica
    • n2y
    • 22 Oct 2022

    Navy23, 30 Sep 2022iPhone 14 is just a minor improvement not a major upgrade f... moreBut if your last one is iphone 7, what will be your approach?

      Anonymous, 29 Sep 2022Other brands are also doing the same. Phone tech is stallin... moreiPhone 14 is just a minor improvement not a major upgrade for last year 13.
      So it's boring. Only blind fanboys jump switching new phones every year.

      Dudes like me, stick with one good value phone and utilise it as long as it works perfect.
      💯💯😊😊

        • ?
        • Anonymous
        • PWD
        • 29 Sep 2022

        Navy23, 29 Sep 2022No mercy here. Iphones are getting boring every year. Wit... moreOther brands are also doing the same. Phone tech is stalling hard due to the pandemic, Russia-Ukraine conflict, and an economic recession. And if manufacturers slap the newest features possible then price would skyrocket and no one would want to buy them. Phones these days are good enough

          • ?
          • Anonymous
          • vGG
          • 29 Sep 2022

          -Trix-, 29 Sep 2022Apple vs competition https://patentlyapple.typepad.com/.a/6... moreWell, of course. Profiteering is profitable

            No mercy here.
            Iphones are getting boring every year.
            With just minor improvement and overpriced crap.
            I don't feel it's right to blindly buy iPhone, there's life moving on without iPhone.
            This will mark the doomsday for iPhone😅😅😅

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              • AnonD-1066415
              • ppq
              • 29 Sep 2022

              -Trix-, 28 Sep 2022Currently it sounds like Apple is heading to record quarter... moreThose extra 25% for Pro models are in fact the people who Apple thought they will buy the 14 and 14 Plus models. They overestimated the sell of this two models.
              Nothing Wow about the 14 Pro's sells. Is just that the 14 and 14 Plus are so bad, that people just skip them or just pay more for the Pro models.
              Not to mention Apple still sell the iPhone 13 and 13 Mini at cheaper prices. Even the iPhone 12 and 12 Mini are in stock in my country. So, no point in buying an overpriced iPhone 14 right now.
              Maybe in the future, when Apple will release a cheaper iPhone model (SE4), they will discontinue iPhone 13 and 13 mini, so people will buy more the iPhone 14 after that.

                • K
                • K
                • U{7
                • 29 Sep 2022

                Very well written article, Peter. You touched all points.

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                  • Anonymous
                  • 0p}
                  • 29 Sep 2022

                  Iphone 14 will mark decline of Iphone

                    its just not worth to pay that much price for a 60hz display in 2022

                      • ?
                      • Anonymous
                      • vGG
                      • 28 Sep 2022

                      -Trix-, 28 Sep 2022In this situation it definately is, it shows Apple underest... moreThey also overestimated 14 sales. I mean 13. Well whatever, both are the same 😂

                        Anonymous, 28 Sep 2022The demand might be strong but waiting times aren't al... moreIn this situation it definately is, it shows Apple underestimated the demand for Pro models and that’s why the waiting times got so long because so many more people wants pro model.

                          blue, 28 Sep 2022Wishful thinking. But that never happens.Currently it sounds like Apple is heading to record quarter, so many are going for Pro models. I just saw article which said 85-90% of early iPhone 14 sales comes from 14 Pro, that’s insane! No wonder the wait for 14 pro is over a month. With iPhone 13 pro it was 60-65%

                            • ?
                            • Anonymous
                            • vGG
                            • 28 Sep 2022

                            -Trix-, 28 Sep 2022For me (just checked) 14 pro is one month wait if ordering ... moreThe demand might be strong but waiting times aren't always an indicator of demand

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                              • blue
                              • 0CN
                              • 28 Sep 2022

                              Anonymous, 28 Sep 2022Iphone 14 will mark decline of Iphone Wishful thinking. But that never happens.

                                • b
                                • blue
                                • 0CN
                                • 28 Sep 2022

                                wkndbg, 28 Sep 2022why didnt they add a iphone 14 pro mini bruhNobody wants it. Standard "mini" is well replaced by SE (second best selling iPhone after the largest pro).

                                  Anonymous, 28 Sep 2022"You know the wait times for 14 Pro is currently into ... moreFor me (just checked) 14 pro is one month wait if ordering from Apple directly. 14 Pro Max goes november.

                                    • ?
                                    • Anonymous
                                    • vGG
                                    • 28 Sep 2022

                                    -Trix-, 28 Sep 2022With Apple it pretty much is, it’s not like those Android c... more"You know the wait times for 14 Pro is currently into november, that should tell quite a lot"

                                    waiting times aren't the same everywhere. Here it's already available

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