Nothing rumored to launch a sub-brand soon, first TWS earphones leak
- j
- johnh3
- 3sr
- 18 Dec 2022
Maybe the Nothing brand was not a good idea from the start? Many made jokes about it.
Who knows if this new brand will replace Nothing going forward.
- ?
- Anonymous
- p{I
- 18 Dec 2022
Fun fact: XO is also the name of The Weeknd's record label. Are we going to see a Nothing x The Weeknd collaboration anytime soon?
- S
- Swaraj
- Hkt
- 18 Dec 2022
Rotciv Ikias, 18 Dec 2022No there are no financial tiesthere is no financial ties i can find* you mean ... things you know isn't all their is
- S
- Swaraj
- Hkt
- 18 Dec 2022
ah shit , here we go again
- O
- Onanymaus
- tZj
- 18 Dec 2022
Nikojas, 17 Dec 2022If your main brand only has 3 products why start a new sub ... moreYes, quite puzzling why such a new brand need sub-branding already. My guess is Nothing overestimated their brand appeal and Nothing products simply not selling as well as predicted at their current price segments. A cheaper sub-brand (likely a rebadge from other OEMs to save development costs) is needed to get into the lower price segments without sacrificing Nothing's current mid tier placement.
- K
- Konster
- p{W
- 18 Dec 2022
The sub brand is "Particles". XO stands for Nothing One.
- ?
- Anonymous
- q}j
- 18 Dec 2022
Carl Pei is probably making XO as an experimental brand that will make higher end products with advanced features, then bring said features to the products in the mainline Nothing brand when they become affordable enough. Opinion only, idk really.
- ?
- Anonymous
- q}j
- 18 Dec 2022
errrk, 17 Dec 2022So the list are: BBK > OPPO > Nothing > Particl... moreOPPO doesn't own nothing, it is a independent company
- Rotciv Ikias
- X5u
- 18 Dec 2022
galaxyS15, 17 Dec 2022I don't understand!. Are they that much successful so ... moreI don't agree with u on most of what u said but I agree with u that there is definitely no need for a sub brand
- Rotciv Ikias
- X5u
- 18 Dec 2022
S Yu, 17 Dec 2022The creator of the brand was BBK before, but I don't k... moreNo there are no financial ties
- ?
- Anonymous
- ymE
- 17 Dec 2022
Looks like it was made for an+l insertion
- S
- S Yu
- vU9
- 17 Dec 2022
MahammadA, 17 Dec 2022Nothing is a part of BBK?The creator of the brand was BBK before, but I don't know if there are still financial ties.
- H
- Het
- 6sE
- 17 Dec 2022
Unb1453d, 17 Dec 2022Looks like a pair of nuts, party nuts like college fellas 🤭... moreYeah but he is a millionaire lmao
- M
- MahammadA
- sX%
- 17 Dec 2022
errrk, 17 Dec 2022So the list are: BBK > OPPO > Nothing > Particl... moreNothing is a part of BBK?
- ?
- Anonymous
- 6wN
- 17 Dec 2022
Nothingness, 17 Dec 2022Sub-brand name: Absolutely NothingVery good name indeed.
- g
- galaxyS15
- apK
- 17 Dec 2022
I don't understand!. Are they that much successful so that they need a sub brand for their products?. So far this is the output of their success to my knowledge --1 stupid name for a company. 2 mediocre phone with idiotic lights in the back. Tried to be different in headphones but ended up 2 mediocre Bluetooth. I am not being negative but they are wrong from the start with name NOTHING. I hope they have some success so that they are SOMETHING in the industry.
- e
- errrk
- pXC
- 17 Dec 2022
So the list are:
BBK > OPPO > Nothing > Particles (or whatever) > (next will be) Plume.
🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣😂