LG announces new brand identity

12 April 2023
LG is going for a more “dynamic and youthful” look in hopes of reinventing its brand identity.

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  • 12 Apr 2023

Samath N8 808 owner, 12 Apr 2023I hope they get back to making phones. Not saying this j... moreyour username speaks tech 😁
never had a chance of owning 808, but i have 2 n8, one having totally black display and another fully working unit...
would also like lg to continue with their explorer project, lg wing being the first, which i own (lg rollable is the next in line, but cancelled when they pulled the plug)
aside from the wing, also own v50s (g8x for outside u.s.), g8 and the popular in a bad way, g4, 😂... thankfully it is spared from bootloop...

    Please comeback to make phone again LG. My last LG device was Q6. Compact but very good at the time with crisp display.

      Anonymous, 12 Apr 2023I don't think anyone misses themBut people clearly DO miss them.

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        • Anonymous
        • fCC
        • 12 Apr 2023

        DarlingYext, 12 Apr 2023LG, please get back to making smartphones.I don't think anyone misses them

          I hope they get back to making phones.

          Not saying this just because I am a window shopper, or want competition to go up.
          I actually am a customer. I own LG G8x, fantastic phone, won't ever exchange it unless forced to..

            the logo remind me about pacman

              DarlingYext, 12 Apr 2023LG, please get back to making smartphones.I really hope LG will release a successor to the V60 or G8 with great cameras and display and especially QuadDac for audio. Even a new Velvet would be great. Eh, dreams..

                LG come back to the smart phone world!

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                  • Anonymous
                  • gqb
                  • 12 Apr 2023

                  YUKI93, 12 Apr 2023What is it with everyone going for the minimalist font, inc... moreIf you think Nokia and The Verge logo is bad, look at Kia. People keep mistaken the new logo for KN.

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                    • Uncle Bob
                    • KZK
                    • 12 Apr 2023

                    People will care about this as much as when Xiaomi came up with their new logo.

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                      • Anonymous
                      • gqb
                      • 12 Apr 2023

                      KontolatosPro, 12 Apr 2023Still no smartphoneThey might come back, but no one can tell. In the meantime, they focus on their home living products, particularly TV and laptop.

                        kiru, 12 Apr 2023if you go to ASUS website, also Asus have a new logo...but ... moreIf you're talking about the Arrow A (or whatever it's called), it has been used on a few products already. They're still keeping the old logo though.

                        Unless you mean another logo that I didn't spot.

                          LG, please get back to making smartphones.

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                            • Anonymous
                            • g4r
                            • 12 Apr 2023

                            New "brand identity" might be a bit of a stretch lol...

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                              • PanRT
                              • Mrm
                              • 12 Apr 2023

                              LG need bring back smartphone..

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                                • kiru
                                • pXC
                                • 12 Apr 2023

                                rizki1, 12 Apr 2023Nokia : new logo LG : new logo what next? HTC? Asus? So... moreif you go to ASUS website, also Asus have a new logo...but is not implemented in the products yet, just in the website... ahahah

                                  • k
                                  • kl
                                  • DGV
                                  • 12 Apr 2023

                                  Lucky Goldstar is great

                                    What is it with everyone going for the minimalist font, including tech websites? Nokia seems to be doing the same thing. Don't even mention The Verge's new hideous logo.

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                                      • Max
                                      • S1X
                                      • 12 Apr 2023

                                      rizki1, 12 Apr 2023Nokia : new logo LG : new logo what next? HTC? Asus? So... moreLG and Asus are not dead they are dominant at platforms like laptops

                                        Nokia : new logo
                                        LG : new logo

                                        what next? HTC? Asus? Sony? BlackBerry?