LG announces new brand identity

12 April 2023
LG is going for a more “dynamic and youthful” look in hopes of reinventing its brand identity.

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  • DkD
  • 12 Apr 2023

LG is one of greatest tech company around the world & the products are also superb whether it is a TV, AC or anything else but it not disappointing to anyone & it show's in it's brand value.

    • ?
    • Anonymous
    • keE
    • 12 Apr 2023

    Anonymous, 12 Apr 2023I would love the return of LG in the smartphone world, I ha... moreIn my opinion, LG would need to allow modification and have a cleaner user interface. the LG G6 is very slow due to poor optimization, and LG disallowed unlocking the bootloader which has caused the LG G5 and G6 to become stuck on outdated android versions. The only reason their other phones have communities is because of leaks of engineering software, which is very sad.

      Look is good.

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        • Anonymous
        • gqb
        • 12 Apr 2023

        Artem S. Tashkinov, 12 Apr 2023I bet they paid $250k for this new lifeless, styleless logo.You see this trend with other tech-related companies. I just don't get it.

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          • Anonymous
          • gqb
          • 12 Apr 2023

          novapitch, 12 Apr 2023LG flagships would plummet in value after launch, they were... moreSame with other brands, particularly Samsung and Xiaomi. I can find a secondhand S22 for $500 and it still has warranty.

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            • Anonymous
            • gqb
            • 12 Apr 2023

            Anonymous, 12 Apr 2023I don't think anyone misses themLol, not from the comments I see here.

              Anonymous, 12 Apr 2023I would love the return of LG in the smartphone world, I ha... moreLG flagships would plummet in value after launch, they were losing money

                I bet they paid $250k for this new lifeless, styleless logo.

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                  • Anonymous
                  • U{k
                  • 12 Apr 2023

                  What is the shape of the logo? The old one is round or let's say with transparent background.
                  So we are going to have appliances with a red strip? Please no.

                    • R
                    • Ron
                    • t7q
                    • 12 Apr 2023

                    looks bad, the bright color itself hurts my eyes

                      I like the animation :)

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                        • Anonymous
                        • Jf3
                        • 12 Apr 2023

                        I would love the return of LG in the smartphone world, I have always appreciated their models, the last one I had was the G6

                          • k
                          • kiruq
                          • pXC
                          • 12 Apr 2023

                          Dr. Watson, 12 Apr 2023If you're talking about the Arrow A (or whatever it�... moreyeah im talking about that blue A they use in the tab icon when the site is open.

                          So, yeah ASUS indeed use a new logo no matter what.

                          I only dont understand why have 2 logos instead of get ride of 1, i bet is because they already have lots of products in stores selling with the old one and if they renew the logo everywhere may not be recognized.

                          But qith LG will be the same thing, old logo will still sell what is in stores right now, and they will renew with time.

                          ASUS have that new logo since ends of 2021 i belive so, but i never see a product with that new logo yet.

                            Dunte, 12 Apr 2023Why did LG decide to abandon their smartphone business? Couldn't keep up.

                              What about smartphone business?

                                for a sec i thought lg is returning to mobile market.

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                                  • Dunte
                                  • NYW
                                  • 12 Apr 2023

                                  Why did LG decide to abandon their smartphone business?

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                                    • Anonymous
                                    • 0vE
                                    • 12 Apr 2023

                                    Candra, 12 Apr 2023Please comeback to make phone again LG. My last LG device w... moreIf more people bought LG phones instead of Samsung and chinese brands, LG phones would still exist.

                                    Let’s thank all the people that did not buy LG phones /s

                                    (sad times)

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                                      • noLG
                                      • Mq@
                                      • 12 Apr 2023

                                      ugly logo

                                        Kinda reminds of OnePlus

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