iPhone 15 Pro and iPhone 15 Pro Max will reportedly be in very short supply upon launch

21 July 2023
The reason has to do with Apple's quest to minimize their bezels.

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  • Sev
  • s8a
  • 21 Jul 2023

I think it's a good way to cover up the fact that smartphone market is on a decline and probably Apple too will face unsold inventory issues, especially with next to none improvements over previous generations, Apple might try to use this situation to create a new marketing hype "Hurry! Only few left".

    Ever since Apple tried to diversify their display supply chain they have issues with all their display suppliers except Samsung Display that usually gets additional orders because LG Display and BOE can't fulfil their contracts..
    I really wonder when Apple will give up and rather have a single reliable supplier than three chaotic ones..

      • ?
      • Anonymous
      • D0a
      • 21 Jul 2023

      ""SHORT SUPPLY""
      Bullshit

      Another way of creating HYPE and making people wanting More

        • ?
        • Anonymous
        • d%A
        • 21 Jul 2023

        tadam, 21 Jul 2023sounds like marketing. "we can't make enough, onl... moreSo true, it's not Apple like to be this sloppy to fail these kind of manufacturing processes before launch.

          • ?
          • Anonymous
          • 8w5
          • 21 Jul 2023

          So why not just Samsund-made displays? I'm assuming it's so Apple can diversify there supply chain or perhaps Samsung can't fulfill the entire order or eventhatLG is cheaper.

            • D
            • Dominic
            • nDI
            • 21 Jul 2023

            tadam, 21 Jul 2023sounds like marketing. "we can't make enough, onl... moreWhat marketing if Apple has not declared anything about this? It is a speculation by some analysts...

              • ?
              • Anonymous
              • XA4
              • 21 Jul 2023

              Who cares

                • ?
                • Anonymous
                • 0p}
                • 21 Jul 2023

                In the end, Apple is going to pay more to Samsung to take order that are LG's.
                This will lead Apple to raise prices even more for Asia and Latin America, where iphones already are easily 50% more expensive than North America to recover that money.

                  • t
                  • tadam
                  • nnA
                  • 21 Jul 2023

                  sounds like marketing. "we can't make enough, only the first will get it, hurr-durr".

                    • ?
                    • Anonymous
                    • y6V
                    • 21 Jul 2023

                    that might cause long term screen issue then?

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