Nothing introduces CMF by Nothing, an affordable sub-brand

03 August 2023
It will focus on "timeless designs" and will launch a smartwatch and earbuds first.

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  • B
  • BJRG
  • X$i
  • 07 Aug 2023

Already a sub-brand? This says that their marketing has paid off substantially. They are probably minting money selling sub-par phones at a high price. All credit to their marketing.

    • ?
    • Anonymous
    • GXs
    • 05 Aug 2023

    Nothing's team in uk is just for show and marketing purpose, the real team is in china with its true parent, BYD.

      Well to call a nothing brand a premium they must be like Vertu. Making handmade products with materials anywhere else seen.
      Like leather back, titanium forge grade 5 body, shapphire screen.
      Only then this brand can be called premium.
      No other brand in world making handmade phones.
      All brands are just less and more expensive in other words less and more robbery on the customer.

        crummy looking logo.

          Anonymous, 05 Aug 2023IP rating is good to understand the chances of water ingres... moreFun fact. Any device sold with an IP rating will not retain that IP rating over time. Usually; after about 6 months of usage, the IP rating will fall as gaskets and seals naturally degrade over time. A device sold today with an IP68 rating will most likely not be that in 6 months time and certainly wouldn't be that in 12/48 months time.

            • ?
            • Anonymous
            • s8f
            • 05 Aug 2023

            johnh3, 05 Aug 2023I guess they do something right when they get so many comme... moreThis! I have the nothing phone 2 and honestly it's a good phone. And you guys are complaining that the launch price of the phone 2 is high....

            Other 8+gen1 phones have been out for 6+ months and the companies making them are trying to empty their stock for new phones, that's why there are such big discounts on them. In India at least, phone 2 is still cheaper than s23 by 350+ dollars. And the only PREMIUM phone with 8+ gen 1 that is cheaper than nothing is the moto edge 30 ultra and that too by about 20 dollars. Iqoo Neo 7 pro is not a competitor, it's a budget phone.

            And most brands have sub-brands. Look at Apple, they have beats. Look at samsung, they have their S, A, F, M, Z series.

            I also don't like the name and their slightly misleading marketing, but their products are in no way bad.

              • ?
              • Anonymous
              • 8cK
              • 05 Aug 2023

              Anonymous, 05 Aug 2023What good is the ip rating if the warranty doesn't cov... moreIP rating is good to understand the chances of water ingress. Without it there is greater risk of damage.

              Remember, IP ratings don't imply a water proof device, it implies water resistance.

                I guess they do something right when they get so many comments. I think the products may be black, white, blue etc..but no transparent stuff. Different customers prefeer different things.
                I have no problem with the branding CMF, atleast its a short name. For the products itself let see how they are first, then judge them.
                Many companies got sub brand of some kind. Even Apple, the got Beats for example.

                  • ?
                  • Anonymous
                  • 0BG
                  • 05 Aug 2023

                  Anonymous, 05 Aug 2023The truth, so much people see iPhone for good looking phone... moreYep, i've always said the same. iPhone is for those looking for a fashionphone. And if anyone wants an iphone, he'll buy an iphone, not an Android iPhone wannabe.
                  And every major Android manufacturer is greedy for the same customers who already like/have iphones, ignoring those who are seeking functional an practical alternative.

                    • ?
                    • Anonymous
                    • U}}
                    • 05 Aug 2023

                    The truth, so much people see iPhone for good looking phone and not Android. Whatever how looking good Android phone it is.
                    This is why too focusing phone's design on Android is fatal mistake.

                      • ?
                      • Anonymous
                      • 0BG
                      • 05 Aug 2023

                      Anonymous, 04 Aug 2023So this pretty much confirms Nothing 2 was DOA. They... moreThey weren't kidding when they chose this name...

                        • A
                        • Alex
                        • IWN
                        • 05 Aug 2023

                        Anonymous, 05 Aug 2023What good is the ip rating if the warranty doesn't cov... moreSamsung and apple have ip68 but also does not cover water damage.

                          • ?
                          • Anonymous
                          • f}n
                          • 05 Aug 2023

                          Sounds like his big brother

                            • ?
                            • Anonymous
                            • ps8
                            • 05 Aug 2023

                            Anonymous, 04 Aug 2023I wish they'll give IP phone.....What good is the ip rating if the warranty doesn't cover water damage?

                              • ?
                              • Anonymous
                              • pE7
                              • 04 Aug 2023

                              So this pretty much confirms Nothing 2 was DOA.

                              They're already abandoning the broken ship. Give it a couple of years and it's going to sink in the sea of abandoned and forgotten tech brands.

                                What a stupid logo. In a vain attempt to look "stylish", the f does not look like an f at all, making the entire logo look like "cmt", or worse, the c word. All they needed to do is make the f slightly taller.

                                  • S
                                  • S us
                                  • xhm
                                  • 04 Aug 2023

                                  As usual nothing s us picious. Sure.

                                    • S
                                    • Sus
                                    • xhm
                                    • 04 Aug 2023

                                    As usual, nothing suspicious. Sure.

                                      • ?
                                      • Anonymous
                                      • rJg
                                      • 04 Aug 2023

                                      I wish they'll give IP phone.....

                                        rosesarerosie, 04 Aug 2023That's enough to know ;)Yeah, basically doesn't tell anything.