Nothing introduces CMF by Nothing, an affordable sub-brand

03 August 2023
It will focus on "timeless designs" and will launch a smartwatch and earbuds first.

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zaryan, 04 Aug 2023Interesting, i am not a nothing fan but can you share the s... moreFew modders from XDA and twitter found few mentions of oppo/realme devices on camera code/app. I dont have links for everything I read, but you should easily find those comments/tweets if you spend few minutes on it. All I remember that in one screenshot guy posted where few hashed comments with oppo names.



But why we even bother do talk about it? Its so obvious that Pei IS working for BBK, as the same discussions and issues where posted when OnePlus was first introduced...
Its literally the same situation:
- We have new company that hype new devices
- Then create sub brand to make more hype for lower/mid end phones and accessories.
- After some time, magically and without any notice it get BKK official badge and listing....
- Then, as OnePlus and Nord, it get less and less attention and sales so Pei register new company promising amazing device that he will make, just like that, without any backup investors and resources...

    [deleted post]That's enough to know ;)

      • ?
      • Anonymous
      • L2s
      • 04 Aug 2023

      The name for brand is bad and very close to CFNM but I would still rank it about Nothing.

      That truly is silly name for product.

        • k
        • kl
        • DGV
        • 04 Aug 2023

        New plastic case , can't wait for all the leaks to start


          I Just Read, 04 Aug 2023Too little too late. If Gsmarena extended the comparison b... moreAre you lost perhaps?

            This is pointless. Just mark these new products as 'Lite' under the Nothing brand and be done with it. Even Samsung (brand I don't like) gets this part right.

            Are people really that dumb to think "awwww...I can only afford CMF but I can't wait to buy the more premium Nothing in the future!"

              • ?
              • Anonymous
              • fI%
              • 04 Aug 2023

              CMF?

              Copying Major Features by Nothing from competitors. Lol

              The sub brand probably served as a place for Nothing to test new products, experimental features before releasing into Nothing brand..

                Eric20, 04 Aug 2023CMF. _C_lear your _M_oney _F_or me. _C_lose your _M_ou... moreToo little too late.
                If Gsmarena extended the comparison beyond 3 to say infinity minus 3 then I will let the comparison speak for itself.
                You can't increase the next iteration by 41 % and then launch.
                https://www.gsmarena.com/compare.php3?&idPhone1=12386&idPhone2=11636&idPhone3=11977

                I like your post a lot! 🤣

                The only other post that made me smile more was Twitters name change and what tweets would be after
                eXcrete.

                Segue and hoping most would have stopped reading

                Sorry legal inform me I can't post it hint ..

                Ist word synonym for INEXPENSIVE
                Posting now as I have a call coming in

                  Akinaro, 04 Aug 2023Heheh. Where are all those fans who said Nothing have NOTH... moreInteresting, i am not a nothing fan but can you share the source from where you found "oppo code in nothing" because it seems like something you made up yourself

                    Like the classic fast food tactic. Hide your overpriced products by making them look good value compared to your other products. 🤣

                      • M
                      • Moki
                      • gKD
                      • 04 Aug 2023

                      Apple Rules , 04 Aug 2023right, Charlie has nothing to do with China. Nothing is a ... moreInvestors in the company include iPod inventor Tony Fadell, Twitch co-founder Kevin Lin, Reddit CEO Steve Huffman, and YouTuber Casey Neistat

                      Nothing is basically everyone's owned company.

                        • J
                        • JoeyBLopez
                        • ask
                        • 04 Aug 2023

                        2024. Nothing introduces DTF. Down To F... - a Gen-Z brand symbolizing their primitive desires hidden within the goldfish attention span.

                          • U
                          • Urs
                          • 33I
                          • 04 Aug 2023

                          To compete with apple and than to compete with xiaomi, oppo,oneplus,honor,redmi,with this two names is a joke 😐 😒 CMF & nothing !
                          People need a cheaper phone and you came with earbuds and smartwatch. Now I'm thinking you became the new Nokia, that never care about what people want and in the end disappeared from the market!

                            • A
                            • Apple Rules
                            • iIe
                            • 04 Aug 2023

                            Timalay, 04 Aug 2023Nobody does research here. Nothing having nothing to do wi... moreright, Charlie has nothing to do with China. Nothing is a British company ...

                              PorkHotdog, 04 Aug 2023Another sub brand? Jesus this is def a BBK idea Nobody does research here. Nothing having nothing to do with the BBK group.

                                • ?
                                • Anonymous
                                • vI9
                                • 04 Aug 2023

                                2025:
                                Introducing Anything, a new sub brand to sell potato chips:

                                Anything by Something by CMF by Nothing by OnePlus by OPPO by BBK by CCP

                                  The reaosn he left OnePlus was watering down, so logically, now he does the same :)

                                    AnonD-1044551, 04 Aug 2023But oneplus didn't iterate their nord line after the r... moreNo but they didn't numb up the price as of their next gen like nothing did. Nothing are clearly trying to speed things up

                                      2025:
                                      Shhjfjdj by CMF

                                        PorkHotdog, 04 Aug 2023Another sub brand? Jesus this is def a BBK idea He's an ex Oppo guy. No wonder that's all he can do. He will probably sell Nothing to Oppo in less than 5 years. Same old story as OnePlus. OnePlus was BBK's entry point to the US, Nothing will be BBK's entry back to the UK/EU.