TrendForce: global smartphone market hits 10 year low in first half of 2023

04 September 2023
Samsung and Apple continue to lead the market. Meanwhile, Xiaomi gets ahead of Oppo, Transsion beats out vivo.

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  • ?
  • Anonymous
  • gqb
  • 06 Sep 2023

People are keeping phones longer these days. The only people who keep changing phones every one or two years are those who buy phones through carrier contracts in the first place.

    • r
    • regs
    • swN
    • 06 Sep 2023

    What happened to BBK, by the way? Why did they shutdown businesses and what is the state and structure of ownership of Oppo, Realme and vivo?

      • ?
      • Anonymous
      • XUv
      • 06 Sep 2023

      Mr. Anonymous, 05 Sep 2023I wonder how the overall year will look like. I predicted l... moreWith EU & US economy still not good
      I think Apple & Samsung will keep going south

        Samsung lost another 8 million of sales, Samsung sales are so low nowdays. Apple have very good chance to became best selling smartphone company in 2023.

          I wonder how the overall year will look like. I predicted last year that apple will sell less.

            Samsung is the king

              K , 05 Sep 2023Who cares who leads? Is samsung going to give us money for ... moreThis article is about sales. If you didn't care, you wouldn't be here. Unless you just came here for me. ¯\_(ツ)_/¯

              Also, you might want to respond to the person that brought it up.

                Artem S. Tashkinov, 04 Sep 2023I'd attribute it not to economic woes but the fact tha... moreThe only thing that would get me to upgrade is some super camera but even cameras plateaued. Improvements are minor if any at all.

                  • ?
                  • Anonymous
                  • XUv
                  • 05 Sep 2023

                  Daemon Targaryen, 05 Sep 2023Key for a former phone enthusiast like myself is to elimina... more"My monthly phone bill was between $50 to $80. Now I'm saving $600 to $960 per year. People like MKBHD and Mr. Mobile on YouTube are salespeople. They're clickbaiters. Work on your retirement savings instead of buying whatever is the next pricey phone to fulfill an ego. Phones can work as long as a decade if you treat it well and replace their batteries. Eliminate the consumerism brainwashing."

                  Phone bill in the US is VERY expensive.
                  Many of us in the global south just pay around $5-$10 and we got 4G/5G at around 20Mbps-80Mbps

                    • ?
                    • Anonymous
                    • rKx
                    • 05 Sep 2023

                    Artem S. Tashkinov, 04 Sep 2023I'd attribute it not to economic woes but the fact tha... moreThis is most logical comment. I'm using 4 year old phone and it's still working fine. (I don't play games so don't argue how new phones are superfast.)

                      • ?
                      • Anonymous
                      • thg
                      • 05 Sep 2023

                      Zoro, 05 Sep 2023Funny But if you count the whole BBK group together.. They... moreYou cannot. BBK is a holding company of its subsidiaries that also competes with each other.

                        • Z
                        • ZumbaAey
                        • q84
                        • 05 Sep 2023

                        Daemon Targaryen, 05 Sep 2023Key for a former phone enthusiast like myself is to elimina... moreVery well said. Sadly, we most people in the western world do not thing like you and I think. But they do need to be educated.

                          • ?
                          • Anonymous
                          • vaS
                          • 05 Sep 2023

                          PepperPot, 04 Sep 2023Global means Global. Global does not mean "Global, bu... moreSamsung is still in the lead only because of sanctions. And after what western leaders did to Huawei, the Chinese market is more than enough to support them Even better, they still have fans outside especially in Asia who are not easily swayed by what the US says.

                            • Z
                            • Zoro
                            • u7W
                            • 05 Sep 2023

                            Funny But if you count the whole BBK group together..
                            They are seems to be Huge ...

                              • K
                              • K
                              • D0a
                              • 05 Sep 2023

                              PepperPot, 04 Sep 2023Global means Global. Global does not mean "Global, bu... moreWho cares who leads? Is samsung going to give us money for being top?

                                Key for a former phone enthusiast like myself is to eliminate any overhead and use the phones I already have as long as possible. I now have free phone service for a year.

                                $30 AT&T 5 GB high speed data prepaid plan under ACP = $0

                                Spectrum since we have Internet under them gave me free mobile service for a year. It's unlimited but I believe it throttles after 20 GB. So I have two lines I'm not paying for a year. But after a year, the monthly bills goes up to $30 flat (taxes included). I can just go back to AT&T and not pay a dime ever again as long as the ACP government program exists which I hear won't expire any time soon. At most, I'll pay $10-$15 monthly.

                                My monthly phone bill was between $50 to $80. Now I'm saving $600 to $960 per year. People like MKBHD and Mr. Mobile on YouTube are salespeople. They're clickbaiters. Work on your retirement savings instead of buying whatever is the next pricey phone to fulfill an ego. Phones can work as long as a decade if you treat it well and replace their batteries. Eliminate the consumerism brainwashing.

                                  • ?
                                  • Anonymous
                                  • dMB
                                  • 05 Sep 2023

                                  I don't have to change my phone every year
                                  I have a 4yo xiaomi mi 9 se that works fine
                                  I'm not gonna replace it until it completely die!
                                  Between 2010-2015 smartphones Did evolve quickly and had substantial upgrades
                                  Now with all these new marginal features I don't have to
                                  Slightly brighter screen, larger battery, better camera or faster charging
                                  I'm not willing to pay fortune for that!

                                    • ?
                                    • Anonymous
                                    • vaS
                                    • 05 Sep 2023

                                    lop, 04 Sep 2023Samsung downgraded and upmarketed irtself out of existence.Agree. The ageing Tab S7 is still priced ridiculously. And the cheaper choice besides the even older Tab s6 are those Tab A lineup that are still being sold with 2gigs or ram. Better alternatives are either stuck in China or stuck with old security updates.

                                      • ?
                                      • Anonymous
                                      • vaS
                                      • 05 Sep 2023

                                      JrJ, 04 Sep 2023Finally consumers fed up? Hope so...Lol. Do not underestimate the mass consumers. Have you seen what happened aftter Covid restrictions were lifted? They were back in their old ways lmao.

                                        Artem S. Tashkinov, 04 Sep 2023I'd attribute it not to economic woes but the fact tha... moreYes, i am using smartphone from 2017, so 6 years now. And it is still working normally for my daily driver. I don't know when will I change my phone yet